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Play’n GO launches in La Belle Province with Loto-Québec

Play’n GO has added Québec to its list of Canadian markets thanks to a new deal with Loto-Québec.

The Swedish gaming provider specializes in online casino products and services. Its content including gaming titles such as Rise of Olympus, Book of Dead and Tome of Madness will now be available in La Belle Province through the provincial lottery corporation.

“At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey,” said Chief Commercial Officer Magnus Olsson.

“As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com,” added Stéphane Martel, head of product and innovation at Loto-Québec. “We are happy to bring Play’n GO games to our players.”

Play’n GO adds Quebec to Canadian footprint

The new partnership with Loto-Québec means Play’n GO’s content is now available in two Canadian provinces.

The company has been active in Ontario for the last two years, having been awarded a supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO) in time for the launch of Ontario’s regulated iGaming market in April 2022.

Olsson had said at that time that Ontario entry “represents just the first stage in Play’n GO’s North American entry strategy.”

He added in the announcement of the Québec deal that “our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

Globally, Play n’GO is now active in more than 25 jurisdictions. Its Québec entry follows its launch into the Pennsylvania regulated market earlier this spring, where it has partners including BetMGM and PokerStars.

CFL’s Shawn Lemon appeals betting suspension

Suspended CFL player Shawn Lemon is appealing his lifetime ban from the league.

Lemon was suspended after an investigation found he had bet on games in 2021 while a member of the Calgary Stampeders. “Irrefutable evidence” concluded he wagered on one game that he played in.

However, the league said there was no evidence to suggest that games were impacted by his wagering.

Now, the three-time former Grey Cup champion is appealing his ban.

He is eligible to resume practicing and could return to playing until an arbitrator makes a decision, and is back training with the Montreal Alouettes this week.

Lemon had surprisingly announced his retirement from Canadian football in April despite recently signing a one-year contract extension with the Alouettes. Two weeks after that announcement, the CFL announced the ban.

The 35-year-old gave no comment to reporters when he was asked about his return to the practice field, adding that “we’ll let the due process work itself out.”

CFL players are banned from betting on the sport.

CFL Players’ Association backs appeal

Alouettes GM Danny Maciocia said that Lemon signed his papers and decided to return to the game, initiating his appeal in the process. Macioca added that the CFL Players’ Association (CFLPA) supports the appeal.

The Alouettes stated that the CFLPA has filed a grievance on behalf of Lemon to challenge the CFL decision to suspend him indefinitely.

CFL Commissioner Randy Ambrosie said in a statement that the league is “disappointed that the Players’ Association would challenge a decision so fundamental to the integrity of our league.

“The league’s rules prohibiting CFL-related gambling in 2021 were made abundantly clear to all players at the time, yet Mr. Lemon knowingly ignored those rules. The prohibition of wagering on the CFL by CFL personnel, including players, is critical to the reputation and standing of the league. The CFL will vigorously defend its position at the arbitration hearing.”

The CFL is no stranger to the gambling industry. Last July, FanDuel secured a deal to become the CFL’s first authorized gaming operator and official sportsbook partner. The league also has partnerships with the likes of NEO.bet and 888.

Responsible gambling in spotlight at Canadian Gaming Summit

With the digital age of gambling ushering in an array of cutting-edge technologies, innovative marketing initiatives and gaming experiences, player safety might risk being overlooked.

The upcoming Canadian Gaming Summit will bring the player safety discussion back to the forefront, equipping delegates with the latest safeguarding practices and ethical marketing strategies that promote growth without compromising player well-being.

The 300-person Player Protection Symposium will take place at the Metro Toronto Convention Centre in Toronto on Tuesday, June 18, a day before the core days of the summit. Delegates will delve into crucial player protection issues, including effective strategies for marketing responsible gambling initiatives, methods to safeguard high-stakes players, and discussions on establishing a robust yet reputable brand for operators.

Opening the symposium is the panel titled ‘Safeguarding the Stakes: Strategies for Player Protection at the VIP/High Roller Level,’ which will address the pressing need to protect high-stake players. Speakers Martin Lycka (SVP Regulatory Affairs and Responsible Gaming, Entain), Bill Pascrell III (Partner, PPAG), Adi Markus (Director of Customer Success, Optimove) and moderator Jay Robinson (Principal, JR Consulting), will discuss additional measures operators can put in place to protect players. They will examine the latest player monitoring technologies and establish a framework to enhance the standard of care for VIP players.

The panel Ethical Engagement: Harmonizing Branding and Responsible Gaming Efforts will examine how branding can effectively bolster responsible gambling initiatives. Industry experts Sarah Brennan (Sr Director Compliance, BetMGM), Aaron GlynWilliams (Director Social Responsibility, OLG), Riona Mohan (Director of Marketing, Betty), Jacob Hargaden-Llewellin (Country Manager Canada, LeoVegas) and moderator Ilkim Hincer (Partner, Fogler) will examine the relationship between responsible gaming and marketing teams. They will also discuss the most effective strategies to portray authentic customer care and ensure player trust.

The panel titled Navigating Responsible Marketing: Ensuring Compliance and Promoting Safe Gambling Practices will explore the best practices for marketing teams aiming to promote products in a responsible and ethical manner. Industry experts Gavin Whiteley (CMO, Great Canadian Entertainment), Ryan McCarthy (Director of Player Health, BCLC) and Tyjondah Kerr (Director of Social Responsibility, OLG), will delve into the most effective marketing practices to prevent regulatory scrutiny and public backlash. They will also discuss how brands can avoid marketing to vulnerable players and assess the risks and benefits of utilizing high-profile celebrity endorsements.

Concluding the symposium is the panel Unified Visions, Diverse Paths: Responsible Gaming Initiatives Across Canadian Provinces, which will delve into the diverse approaches adopted by provinces in promoting responsible gambling. Esteemed speakers Paul Burns (President, Canadian Gaming Association), Catherine Jarmaine (Director, Industry Programs and Monitoring, iGaming Ontario) and panel moderator Mike Maodus (Senior Associate, Blake, Cassels & Graydon LLP​) will explore the array of responsible gambling programs implemented across provinces. They will also exchange provincial insights and discuss effective solutions beneficial to all provinces.

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For groups of three or more, you can purchase the Group Pass Ticket gaining you access to all three days of the Canadian Gaming Summit for the discounted price of CA $795 per person.

Additionally, operators and affiliates can apply for a free pass to the event.

You can keep up-to-date with the latest news, speakers & exhibitor additions, and conference content by subscribing to the bi-weekly Canadian Gaming Summit LinkedIn newsletter.

Court upholds iGaming Ontario model, dismisses Kahnawà:ke challenge

The Ontario Superior Court has dismissed the challenge filed by the Mohawk Council of Kahnawà:ke and ruled that the gaming model operated by iGaming Ontario is valid.

In its official judgment, the court found iGO’s gaming framework and the way it conducts and manages the industry in the province to be consistent with what is allowed within the Criminal Code of Canada.

Court sided with iGO

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated iGaming market,” said Executive Director of iGaming Ontario Martha Otton in an iGO statement. “Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario.”

iGaming Ontario has overseen online gaming and sports betting in Ontario since the province launched its regulated market on April 4, 2022.

The Superior Court’s ruling that iGO’s gaming model was valid was a direct response to a challenge lodged by Kahnawà:ke back in November 2022, seven months after the province launched regulated gaming, and heard from February of this year. The motion filed by the MCK argued that the provincial government’s “unilateral changes” to the way gaming is managed were “illegal and unconstitutional.”

The challenge hinged on the assertion that Ontario had re-interpreted Section 207 (1) of the Criminal Code, which permits provinces to regulate single-event sports betting, by allowing operators to “conduct and manage” themselves. Essentially, the MCK was asking the government to rule that it was the private-sector operators conducting and managing gaming offered in Ontario, not iGO.

Definition of ‘conduct and manage’ murky

The judgment noted there are issues with the phrase “conduct and manage” itself. Justice Lisa Brownstone wrote that she found the grammatical and ordinary sense of the terms “not particularly helpful to the interpretive task at hand” due to the vagaries of the ways the term can be defined.

Both parties had made their case.

The MCK said in its filing that “any reasonable interpretation” of the phrase “conduct and manage” would determine that Ontario leaves those duties up to the operators, who own their gaming websites, select their gaming offerings, decide how to advertise their products and services, and keep the lion’s share of the revenue. Meanwhile, iGO maintains that it conducts and manages iGaming, including controlling what games are allowed and how operators can operate, on behalf of the province via contracts with operators.

While the court ruled that Kahnawà:ke did have standing to challenge the province, it disagreed with the Council’s assertion. Justice Brownstone determined that the province has retained “key decision-making power” over the iGaming scheme and that operators in the Ontario market are not “their own masters.” Brownstone pointed to the fact that operators are not able to decide which games are eligible and are restricted in several avenues such as data usage, subcontracting, advertising, customer care, and responsible gaming.

On Monday, iGO said that “in dismissing the application brought forward by the Mohawk Council of Kahnawà:ke, the Superior Court found that iGaming Ontario is the ‘operating mind’ behind Ontario’s competitive iGaming market in accordance with the conduct and manage requirements of the Criminal Code.”

Kahnawà:ke argues iGaming is detrimental to First Nations

Kahnawà:ke had said its official legal challenge was a last resort after its attempts to engage in dialogue with government officials were repeatedly ignored.

The Council has been in the online gaming industry for 25 years, licensing online gaming operators on behalf of the Mohawks of Kahnawà:ke. It had been a vocal opponent of Bill C-218, the legislation that introduced single-event sports betting and ultimately led to Ontario’s regulated market opening up.

Kahnawà:ke said the bill “changed the iGaming/sports betting landscape to the detriment of Indigenous People” and that the subsequent framework for the market “disregards the expertise and the rights of First Nations to operate and regulate safe and responsible gaming.”

As a result of its opposition to Ontario’s new market, the MCK ceased the operations of its wholly owned subsidiary, Mohawk Online Limited, in the province.

AGS goes private in $1.5B Brightstar Capital acquisition

AGS has agreed to be acquired by affiliates of private equity firm Brightstar Capital Partners in a deal worth approximately $1.5 billion CAD.

The transaction is projected to close in the second half of 2025. Global gaming supplier AGS will become a privately held company.

If AGS shareholders approve the takeover, which the board recommends that they do, they will receive around $17 CAD per share in cash, representing a 40% premium on AGS’ closing price on May 8, 2024.

“We are very pleased to reach this agreement, which we believe provides our stockholders with compelling, certain cash value,” said CEO & President of AGS David Lopez in a statement. “Joining forces with Brightstar represents an exciting new chapter for AGS and our mission to provide exceptional gaming solutions for our operator partners.

“With Brightstar’s resources and strategic guidance, we believe AGS will be well-positioned to make targeted investments in R&D, top talent, operations and industry-leading innovation, which should accelerate our global footprint.”

AGS supplies land-based slot and table game products as well as online casino content to operators across the gaming industry. In Canada, it has a footprint in numerous provinces, including deals with Caesars Digital in Ontario’s regulated open gaming market, as well as through partnerships with provincial lottery corporations including Loto-Québec and AGLC’s PlayAlberta.ca site.

Brightstar will gain full control of the supplier’s gaming operations if and when the deal is finalized.

Acquisition of AGS has been long-mooted

In light of the announcement, AGS cancelled its Q1 2024 conference call on May 9. It will not provide a quarterly earnings release.

The company’s last financial update reported a total revenue increase of 15% year-on-year in Q4 2023. The period was also the 11th consecutive quarter of double-digit growth for the company’s revenue.

The company also known as PlayAGS was acquired by international private equity company Apollo Global Management in 2013. It began listing on the New York Stock Exchange in 2018.

The company has been the subject of takeover interest from other suitors in recent years. Inspired Entertainment Inc. proposed acquiring the supplier for around $500 million CAD in 2022 before talks eventually fell through. Since then, AGS’ value has trebled.

Andrew Weinberg, Founder & CEO of its new owners Brightstar, said the acquisition represents the company “taking a long-term approach to creating value.”

“AGS has a strong pipeline of new products, and we believe the company’s innovative approach to game development provides significant potential for continued growth,” he added.

Roger Bulloch, a partner at Brightstar, noted that AGS offers, “award-winning products, differentiated culture, and outstanding reputation in this expanding industry.”

NYSE shares of the slot manufacturer surged 26.56% on the day of the announcement on volume that was 35 times the daily average.

IBIA and PFA Canada to deliver sports integrity education to the CPL

The International Betting Integrity Association (IBIA) has partnered with the Professional Footballers’ Association Canada (PFA Canada) to design a sports-integrity education program for players and staff in the Canadian Premier League (CPL).

The program will touch on the dangers of sports betting-related match-fixing on the integrity of the league and their careers, as well as the potential to defraud operators and customers.

Approximately 300 players and staff will receive education from across the eight teams in Canada’s top-tier soccer competition. Training will be provided both in person and through online resources.

The program started in May and the agreement also stipulates that the program will also be delivered in 2025 to ensure new players joining the league also receive the education.

“IBIA’s members take their role – as responsible regulated betting operators – in protecting the integrity of sporting competition and of betting markets seriously,” said IBIA CEO Khalid Ali.

“Alongside balanced, efficient and evidenced-based regulation, protecting soccer players, staff and officials from being targeted by criminals is an essential first step to stamping out sports-betting related match-fixing and fraud.”

The CPL’s education program was made possible thanks to a commitment of CA$300,000 over three years from IBIA member operators, bet365, Betway, and FanDuel to create a Canada-wide athlete education program. The scheme is intended to address the potential threat to athletes, sport, and the regulated market from sports betting-related match-fixing and fraud.

“At FanDuel Canada, we recognize the critical role athlete education plays in maintaining sports integrity,” added FanDuel Canada General Manager Dale Hooper.

“We are thrilled to expand our engagement with IBIA through this new partnership helping to build a curriculum that will help athletes understand their role in protecting sport.”

The IBIA’s sports-integrity education program is a global offering and the body says that player education can significantly reduce the threat of sport betting-related match-fixing. Already in 2024, it has trained athletes at the European Boxing Championships in Serbia.

Soft2Bet becomes newest member of the IBIA

Earlier this week, Soft2Bet confirmed that it had joined the IBIA and activated its membership in Ontario, before implementing it to its other brands worldwide.

In March, the gaming platform provider announced that it had obtained a Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO). Gaining a license to operate was the next step in the process of launching the iGaming brand Tooniebet.com in the province.

Tooniebet.com will now feed into the IBIA’s sports betting integrity monitoring platform, which ensures betting integrity by detecting and reporting suspicious activity.

 

Vancouver votes to allow casino expansion applications

Vancouver City Council has voted to amend the moratorium on casino expansion to allow more gambling at the city’s two land-based gaming venues.

The British Columbia Lottery Corporation had requested that the policy be changed to allow more table games and slot machines to be added at Parq Casino Vancouver and Hastings Racecourse and Casino. The lottery corporation’s proposal emphasized both facilities have the capacity for increased operations and stressed that doing so would bring in more revenue for the city and local communities.

On May 8, the Standing Committee on Policy and Strategic Priorities assessed several options presented in a staff report that proposed lifting the moratorium which has been in place in the city since 2011 and prohibits applications to expand gaming at land-based venues.

BCLC confirmed to Canadian Gaming Business on May 9 that the council voted to allow staff to receive applications to “substantially change the extent of lottery schemes” at existing gaming facilities, the option that had been recommended by the report’s authors.

The vote means Section 18 (1) of the Gaming Control Act will be revised. The casinos will be required to provide full assessments of the health and safety and economic impacts of their proposals.

BCLC said it will work with the City of Vancouver and partners, including government and public health, on any potential proposals for gambling expansion at the two venues. The lottery corporation added that public consultation will be an important component of this process.

The change only applies to existing facilities. The moratorium still applies to any new gambling facilities that may open within the city’s jurisdiction.

Parq currently has 600 slot machines and 61 gambling tables while Hastings holds 446 slot machines. The report did not clarify how many the lottery corporation is looking to add.

A BCLC spokesperson had previously told Canadian Gaming Business that through its consultations with Vancouver on the state of the gaming market and the performance of the facilities, “an opportunity was identified to enhance the gambling mix” at both venues.

BCLC estimates up to $5 million revenue increase

BCLC estimated in the report that expanding one or both of Parq or Hastings could increase the government’s annual slice by somewhere between $2.6 million to $5 million.

B.C. regulations guarantee municipal governments 10% of net casino gaming revenue in their jurisdiction on an annual basis. Parq contributed more than $6 million and Hastings around $1 million to the city in the 2022-23 fiscal year, according to financial disclosures in the staff report.

“Like most cities, Vancouver has seen significant growth since the moratorium was approved in 2011, almost 15 years ago,” a BCLC spokesperson told Canadian Gaming Business. “Since then, the population has grown by an estimated 22% while the gambling mix in Vancouver has remain unchanged. Amending the moratorium will allow us to work with Vancouver city staff to look at ways to meet increased player demand and expectations in the city and generate additional revenue for the Province of B.C. and City of Vancouver.”

Parq Vancouver was opened in 2017 next to BC Place stadium in downtown Vancouver. Under current regulations, the 72,000-square-foot, two-story casino is permitted 600 slot machines and 75 table games. It has maxed out that slot allowance and has 61 table games. Hastings Racecourse and Casino is owned and operated by Great Canadian Entertainment. It has 446 slot machines from an allowance of 600 on a casino floor beneath the horse racing grandstands.

It is uncertain how many more table games or slot machines any subsequent proposal would include.

IWG and Atlantic Lottery swap subcontract with direct agreement

Instant Win Gaming (IWG) has replaced a subcontract to supply eInstants to the Atlantic Lottery with a direct supply agreement.

The company announced that it has signed a new, five-year contract to provide its InstantRGS (remote game server) and InstantGames to the Atlantic Lottery.

IWG has supplied its products to the Atlantic Lottery since 2017 via a subcontract with its iLottery platform provider. However, due to the growth of its eInstant category, the Atlantic Lottery has now elected to contract directly with IWG.

The Atlantic Lottery is publicly owned by four Atlantic provinces and is the region’s only regulated online gaming and sports betting provider.

“Atlantic Lottery has been a valued partner of IWG for many years, and this new agreement will streamline the way in which we deliver and support our eInstants,” commented IWG CEO Rhydian Fisher. “AL’s decision to move to a direct contract is consistent with how the vast majority of IWG’s lottery partners contract with their critical suppliers such as IWG.”

According to IWG, a direct contract will assure greater self-sufficiency for the Atlantic Lottery when collaborating with IWG on game development. It will also “streamline” roadmap planning and deliveries, including day-to-day game operations and support.

“It is imperative to our business planning at Atlantic Lottery that we establish direct contracts with our primary eInstant suppliers. IWG has been a trusted supplier to us since 2017, and we’re excited to be taking our partnership forward with this new agreement,” added Atlantic Lottery Director of iGaming Product Robert Lalonde.

IGT to launch cloud-based games for Atlantic Lottery

IWG is not the only developer that has extended its partnership with the Atlantic Lottery Corporation this week.

IGT Global Solutions also announced that it had signed a five-year contract to deploy its advanced cloud-based RGS and at least 16 digital instant games each year.

Through the IGT’s RGS, the Atlantic Lottery will gain access to its portfolio of digital instant games and content which includes omnichannel games, licensed content, and progressive jackpot games.

The platform also provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.

The deal is the latest step in the long-running partnership between IGT and the Atlantic Lottery. It currently operates more than 6,000 video lottery terminals across four Atlantic Canada provinces using its advanced lottery central system, INTELLIGEN.

 

 

Casino Time launches iGaming website in Ontario

Ontario-based online casino Casino Time has launched its iGaming website, CasinoTime.ca.

The website features games from each of Casino Time’s core verticals, including slots, live dealer casino games, and bingo. It also plans to introduce a sportsbook later on in 2024.

Casino Time is a joint venture between leading retail operators in Ontario’s charitable gaming sector and is affiliated with ten charitable gaming entertainment venues across Ontario. The company says that the launch of its website has extended its legacy fundraising model further.

“In our physical locations, our gambling product is, of course, second to none, but the special sauce is the social experience, which we’re replicating with the iGaming platform,” explained Jackpot Time Sarnia General Manager George Prue.

“We have been leading the revival of community gaming in Ontario for 20 years with cutting-edge gambling entertainment at the local level. Now through an exclusive partnership with iGO, we’re bringing our offerings online across Ontario, providing more access to the social gaming revolution that has won us a legion of fans,” added Casino Time CEO D’Arcy Stuart.

The operator’s iGaming website leverages technology from Gaming Innovation Group (GiG). Last year GiG agreed a deal with Casino Time to power its platform, including providing player account management, trading and risk management, and automated marketing.

Casino Time’s iGaming platform features titles from brands such as Pragmatic Play, Evolution, IGT, and Blueprint Gaming. It notes that it is the first Canadian iGaming operator to offer Pragmatic Play’s Bingo Blast.

Soft2Bet joins IBIA

Casino Time’s iGaming platform will soon be joined by Tooniebet.com, Soft2Bet’s Ontario iGaming brand.

In March, Soft2Bet obtained a Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO). It also announced earlier this week that it had joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario.

As a result, Tooniebet.com will feed into the IBIA’s sports betting integrity monitoring platform, which aims to ensure betting integrity through an international monitoring network that detects and reports suspicious activity.

 

IGT to launch cloud-based games and solutions for Atlantic Lottery

IGT and the Atlantic Lottery Corporation have extended their partnership with a new deal to launch cloud-based games and features.

IGT Global Solutions has signed a five-year contract with the lottery to implement features and new games for players in Atlantic Canada. IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year, according to a release.

Through IGT’s RGS, the Atlantic Lottery will gain access to IGT’s portfolio of digital instant games and content. That slate includes a variety of omnichannel games, licensed content, and progressive jackpot games. The platform also provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.

“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio,” said Robert LaLonde, the lottery’s iGaming Director. “Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer.”

IGT and Atlantic Lottery extend partnership

The cloud-based deal is the latest step in the long-running partnership between IGT and the lottery corporation.

The gaming provider operates more than 6,000 video lottery terminals across four Atlantic Canada provinces using its advanced lottery central system, INTELLIGEN.

“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery. “We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games.”