Play’n GO launches in La Belle Province with Loto-Québec

Swedish company adds Quebec to list of Canadian markets

Play’n GO has added Québec to its list of Canadian markets thanks to a new deal with Loto-Québec.

The Swedish gaming provider specializes in online casino products and services. Its content including gaming titles such as Rise of Olympus, Book of Dead and Tome of Madness will now be available in La Belle Province through the provincial lottery corporation.

“At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey,” said Chief Commercial Officer Magnus Olsson.

“As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform,,” added Stéphane Martel, head of product and innovation at Loto-Québec. “We are happy to bring Play’n GO games to our players.”

Play’n GO adds Quebec to Canadian footprint

The new partnership with Loto-Québec means Play’n GO’s content is now available in two Canadian provinces.

The company has been active in Ontario for the last two years, having been awarded a supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO) in time for the launch of Ontario’s regulated iGaming market in April 2022.

Olsson had said at that time that Ontario entry “represents just the first stage in Play’n GO’s North American entry strategy.”

He added in the announcement of the Québec deal that “our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

Globally, Play n’GO is now active in more than 25 jurisdictions. Its Québec entry follows its launch into the Pennsylvania regulated market earlier this spring, where it has partners including BetMGM and PokerStars.

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