Soft2Bet is the newest member of the International Betting Integrity Association (IBIA).

The IBIA confirmed that the gaming platform provider had activated its membership in Ontario before expanding implementation to the brands it operates worldwide.

“Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market,” said IBIA CEO Khalid Ali. “The operator’s decision to join IBIA demonstrates its desire to utilize the best integrity protection available for its sportsbook product.”

In March Soft2Bet announced that it had obtained a Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO). Gaining a license to operate was the next step in the process of launching the iGaming brand Tooniebet.com in the province.

Tooniebet.com will now feed into the IBIA’s sports betting integrity monitoring platform.

“Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue,” added Soft2Bet General Counsel David Yatom Hay. “Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate,”

Over 50 companies and 100 sports betting brands have joined the IBIA, which ensures betting integrity using an international monitoring network to detect and report suspicious activity.

Last month, The Glitnor Group, which operates under the LCKY Group in Ontario, joined the association.

Tooniebet.com enters a strong iGaming market

Upon launch, Tooniebet.com will be joining one of the world’s largest regulated jurisdictions. In the last quarter of 2023 Ontario reported gross gaming revenue of CA$658 million, which was the highest revenue recorded in Ontario wagering history.

IGaming revenue was the main driver of growth in Ontario as it generated CA$471 million in gross gaming revenue which highlights the strength of the market Tooniebet.com will be entering.

Ontario marks the first foray into North America for Soft2Bet and the company says that it is also actively working to obtain a license in New Jersey.