The Canadian Football League (CFL) has vowed to deliver an “exciting and innovative betting experience” after announcing a new partnership with FanDuel.
The collaboration sees FanDuel become the CFL’s ‘first authorized gaming operator’, in addition to an official sportsbook partner of the league.
While bettors can already place wagers on the CFL at other sportsbooks, this landmark agreement will see FanDuel take the experience further for fans, with markets on a variety of in-game player propositions such as anytime touchdown scorer, passing, rushing and receiving yardage.
Fans will also be able to wager on various futures bets, including which team will emerge victorious in Hamilton on Nov. 19 to be crowned the 110th Grey Cup champion.
Dale Hooper, General Manager of FanDuel Canada, commented: “We are very proud to kick off our partnership with the CFL, a league with some of Canada’s most passionate fans. The CFL is a Canadian institution, and we are excited to provide sports bettors with an industry-leading experience.
“We look forward to working with the CFL and TSN to continue to drive interest in this great league and the next generation of stars by contributing insights that add another element to the great storytelling that is taking place.”
The deal further cements FanDuel’s name in the North American sports scene, following news earlier this year that the firm had become a co-exclusive sports betting partner of Major League Baseball (MLB) in North America.
For the CFL, meanwhile, the partnership acts as an early-season boost following the new campaign’s kick-off last month, and adds to the revamped CFL Game Zone launched with its official data and technology partner Genius Sports.
“Responsible sports wagering is another way for our league to further its connection with our fans,” said Tyler Mazereeuw, Chief Commercial Officer of the CFL. “In addition to taking in our fun, fast and entertaining brand of football, some fans may wish to engage with the game on a more personal level.
“We’re excited to work with FanDuel to deliver an exciting and innovative betting experience. While opening this new avenue of fandom is important to our league, wagering should only be done responsibly by adult fans who are 19 years of age and over with the means to do so.”
Elsewhere, the league recently implemented a new ‘CFL Match Manipulation Policy’ to help ‘maintain the integrity of the league and protect against the increasing threats of match manipulation’.