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Mobinc elevates Ontario offering with Push Gaming distribution deal

Mobinc has enhanced its relationship with igaming supplier Push Gaming via a distribution deal across its Ontario and MGA platforms.

Under the terms of the agreement, the platform provider and operator will directly integrate Push Gaming’s full suite of titles – including Big Bamboo and Generous Jack – to expand upon its current collection of more than 3,000 casino titles.

This follows the launch of its casino brand Conquestador in Ontario earlier this month after the firm received its licence from the Alcohol and Gaming Commission of Ontario (AGCO), with Mobinc entering a market that went live in April 2022.

Alex Bolton, Casino Manager at Mobinc, said: “Push Gaming is famous for the quality of its games and we’re incredibly excited to deliver some outstanding titles to Conquestador and JackWin players.

“We look forward to a bright future with Push Gaming and we’re eager to see what more comes from this exciting collaboration.”

Mobinc offers a 24/7 cloud-hosted gaming platform which features online casino, sportsbook, and live gaming content, holding a “firm focus” on player safety and regulatory compliance.

Fiona Hickey, Director at Push Gaming, added: “We’re delighted to enhance our relationship with Mobinc, enabling us to deliver our first-class entertainment to an even greater pool of players.

“We look forward to extending our reach globally with a partner that shares our values in providing only the highest standards of content to players.”

US Integrity partners with Coolbet in Ontario

US Integrity (USI) has agreed to supply the sportsbook with integrity monitoring services to Coolbet in the Ontario sports betting market via a comprehensive partnership.

With its sports betting offering live in Ontario since April 2022, Coolbet will receive event monitoring, market intelligence, fraud prevention, and integrity services from USI via its proprietary dashboard.

The sports betting integrity monitoring company will analyze data sets for the sportsbook as it enters its second year in the Canadian market to identify irregular contest-level, officiating, and wagering patterns.

“US Integrity is proud to partner with Coolbet and assist as they grow their brand in the Canadian regulated sports wagering market,” noted Matthew Holt, CEO & Co-Founder of US Integrity.

“US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Coolbet. 

“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”

As well as Ontario, Coolbet is also licensed in Estonia, Sweden, and Malta. In May 2022, the sportsbook became a member of the International Betting Integrity Association.

A B2C brand by GAN, Coolbet prides itself on “being fair, personal, and transparent” with its customers, as integrity is one of the key focuses of the sportsbook.

“The safety and integrity of the sports betting experience at Coolbet is of utmost importance, and we are thrilled to be working with US Integrity as we continue to service the Canadian market,” added Endre Nesset, President at Coolbet. 

“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”

USI also has an integrity monitoring deal with Fitzdares in the Ontario market.

Low6 appoints TSN Canada’s Brittany Almeida as Sales & Strategy Director

Gaming platform Low6 has confirmed the appointment of Brittany Almeida as its new Sales and Strategy Director.

Low6 recently entered the Canadian market for the first time, striking a deal with online sportsbook and casino BET99 to produce free-to-play games, and will now benefit from Almeida’s significant experience of the sports betting industry in Canada.

The Queen’s University graduate joins after spending four years at The Sports Network (TSN) Canada, where she started as a Marketing Intern before becoming Marketing Coordinator. A promotion to Brand Partnerships Coordinator followed before a final 14 months spent as Account Executive, Sports Betting Strategy and Partnerships.

During her tenure at TSN, Almeida launched the first-of-its-kind sportsbook partnership between the sports broadcaster and FanDuel.

Welcoming Almeida to the fold, Low6 stated her role is ‘to further assist brands and organizations to engage and monetize their digital fanbases’.

Josh Turk, Chief Strategy Officer, said: “Brittany’s leadership, track record of growth, entrepreneurial mindset and deep connections in the industry will ensure Low6 continues to shape the future of igaming clients globally while maintaining the agility and care needed to support existing customers and team at a local level.

“Brittany’s leadership comes at a crucial and exciting time, as Low6 enters a significant growth year ahead – providing operators with innovative gamification technology across sports and online casino.

“We are excited to onboard an athlete into the sales team, bringing a wealth of team leadership, competitiveness and an athlete’s drive to maximize each day”.

Shortly after entering the Canadian market, Low6 partnered with the Toronto-based esports wagering firm Rivalry on a new Pick’em game for the 2022 League of Legends World Championship and The International 11, two of the world’s most popular esports events.

Low6 has also been forging partnerships with top US sports leagues, brands and franchises, adding a B2B white label gamification proposition for the sports betting industry last year.

Almeida commented on her appointment: “An award-winning leader in sports gamification, Low6 has taken the free-to-play category by storm. I am excited to join the ranks of Jamie Mitchell, Josh Turk, and the Low6 team in their mission to bring innovative gaming experiences for global partners across igaming and media.

“This year will be transformative for Low6 and provide the opportunity to solidify our place as the go-to destination for betting operators, sports leagues and franchises, media organizations, and major brands to help engage and monetize their digital fanbases. I will help to continue to revolutionize sports gamification for those brands that seek to win.”

SBC to collaborate with Gaming News Canada on North American sports betting and gaming events

Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing today a partnership around SBC’s sports betting and iGaming events in the United States and Canada.

Gaming News Canada is the B2B media division of Parleh Media Group, covering the sports betting and gaming industry through its newsletter and the Gaming News Canada Show podcast. The partnership comes ahead of the 2023 edition of the SBC Summit North America (New Jersey, May 9-11) and the 2023 edition of the Canadian Gaming Summit (Toronto, June 13-15), which will be, for the first time, proudly produced by SBC in collaboration with the Canadian Gaming Association.

In advance of the Canadian federal government amending the country’s criminal code to legalize single-event sports betting, Parleh Media Group launched a twice-weekly newsletter in February 2021. The Gaming News Canada newsletter has become a must-read for executives, marketing and communications leaders, and media who are participants in the fast-growing gaming industry across North America. Gaming News Canada’s weekly podcast features experts from across the industry addressing the latest news and trends.

“I recognized a year ago when I attended the SBC North America Summit in Secaucus (NJ) the important role that SBC has in the industry from its conferences and webinars to industry awards and to the outstanding work its editorial team performs in covering sports betting and iGaming,” said Steve McAllister, Editor-in-Chief, Gaming News Canada.

“Today’s announcement not only aligns Parleh Media Group with one of the best-known events and media companies in the industry but will provide us with access to leaders across the business and opportunities for our team by moderating and lending the expertise of our people to panels at both the North American and Canadian summits,” McAllister added.

Added Mark Silver, founder and CEO of Parleh Media Group: “When we learned back in March that SBC would be organizing the Canadian Gaming Summit in 2023 and beyond, we recognized the importance of working together with Bob McFarland, Sue Schneider, Cristian Robalino and the rest of the SBC team. As a winner of the inaugural SBC First Pitch competition a year ago, we saw then the influence SBC has in opening the door for bringing together the decision-makers across the industry.  

“We’re thrilled to be a partner with SBC for its North America Summit, and for its new role staging the Canadian Gaming Summit. We look forward to supporting both SBC and the Canadian Gaming Association in staging a conference in Toronto this June that informs and educates attendees about a dynamic industry that cuts across many sectors in Canada.”


Cristian Robalino, VP of Marketing, Americas, at SBC, said: “We are excited to welcome  Parleh Media Group as a media partner ahead of our 2023 events focused on the North American region. We have been following the Parleh’s growth throughout the past years and are truly impressed with their efforts to connect with sports fans in a meaningful, interactive way by using new, entertaining formats.”

SBC Summit North America is the leading iGaming and sports betting conference and trade show in the North American region, offering business opportunities via networking and learning.

The Canadian Gaming Summit (CGS) is the premier annual conference and exhibition for iGaming and sports betting senior executives from Canada and beyond, delivering the most niche and powerful insights on the Canadian gambling market. 

Book your SBC Summit North America pass and Canadian Gaming Summit pass, or contact [email protected] for details on exhibition and sponsorship opportunities. 

About Parleh Media Group

Founded in 2021, Parleh Media Group is a content and event production company focused on sports. The company, which works with its in-house talent roster to develop and produce compelling video content for the North American marketplace, has quickly established itself as a go-to partner for broadcasters, distributors and gaming operators. Parleh was created to demystify and normalize betting for sports fans and has since expanded its addressable audience by launching the lifestyle and culture brand Homestand Sports. Parleh also owns and operates Gaming News Canada, which covers the gambling industry, and The Programme women’s sports content brand.

Homestand Sports pens strategic content deal with SportsGrid

Homestand Sports has signed a strategic content alliance with SportsGrid to produce and develop original programs for the network’s TV platforms across Canada. 

The consumer media division of Parleh Media Group, Homestand Sports is known for creating and developing several sporting programs and brands including Pitch Talks, Puck Talks, Hoop Talks and Footy Talks.

SportsGrid is set to launch its Canadian streaming platform in February, offering sports bettors nationwide collegiate and professional sporting coverage. 

Titled FAST, the platform will feature Homestand Sports live and original program schedule to bring information and Canadian-focused live wagering data.

“We are in the business of sports entertainment. I’m excited about being able to distribute our brand of sports content to more Canadians, and give sports fans an alternative to what’s already out there,” said Kevin Kennedy, President of Homestand Sports. 

“We’ve identified young, high-achieving talent in the sports media business, and we are giving them a platform to connect with sports fans by using their authentic voice every single day.”

Homestand Sports will produce several programs for the newly launched channel, produced in Toronto, including Homestand Sports Show, the Room 4-4-2 soccer show and The Parleh betting show.

These shows will be exclusively aired on SportsGrid Canada upon launch as well as a weekend edition of Room 4-4-2.

“In choosing the network’s strategic content partner in Canada, it was critical to align with a media producer with the programming expertise and talent team to scale the essential original programming coverage of Canadian sports,” explained Jason Sukhraj, SportsGrid’s General Manager of Canada. 

“The founders of Homestand Sports share SportsGrid’s enthusiasm for the opportunity to reach Canadian sports fans on FAST channels, and they have developed a business model that fits perfectly with our regional network strategy.”

mkodo launches geolocation service to serve Canadian markets

mkodo has unveiled its geolocation verification service titled GeoLocs built specifically for the igaming industry. 

Certified and licensed in both Ontario and British Columbia, GeoLocs uses the latitude and longitude of a device as well as its IP location to verify the players’ location.

The service was built to be seamlessly integrated into the operator’s web and mobile platforms, whilst players do not need to download multiple apps to simplify the onboarding process. 

Moreover, GeoLocs targets customers within a specific geographic area with promotional offers and marketing communications on a location-specific basis. 

Citing ‘some of the strictest regulations across Canada’, mkodo ensures that its operators partners websites are in line with regulations by ensuring that players’ are within the correct provincial boundaries. 

mkodo has been live with GeoLocs for over 10 years with its exclusive partners, but has now opened it up to the wider igaming market.

Stuart Godfree, Managing Director and Co-Founder of mkodo, said: “Our GeoLocs solution is a mature and proven product, having been live and evolved over the last 10 years with some of our exclusive partners.

 “We are thrilled to now be able to offer GeoLocs to a wider audience, at a time when a number of emerging markets, particularly in North America, require a solid, smooth and trustworthy geolocation solution to ensure full compliance.”

NeoGames plots North American expansion after AGCO green lights BtoBet

NeoGames has outlined its plans for expansion in the North American igaming market after its subsidiary BtoBet received regulatory approval to enter Ontario from the Alcohol and Gaming Commission of Ontario (AGCO).

The sports betting supplier can now provide its sportsbook technology and services to operators under the new regulations that came into force in the province in April last year.

Hailing the regulatory agency’s green light as an “important milestone” for BtoBet, NeoGames President Tsachi Maimon conveyed plans to expand the firm’s presence across the continent.

He said: “This approval underscores BtoBet’s exemplary track record in compliance, and we are excited to be in a position to deliver our market-leading sportsbook technology to customers in Ontario.”

AGCO’s approval follows the recently acquired GLI-33 Events Wagering System Certification by Gaming Laboratories International for the company’s sportsbook platform, which opens the door for BtoBet to launch its sports betting technology across the North American market. 

BtoBet’s ideas for expansion aren’t limited to North America, however, as the company outlined after penning a multi-year partnership agreement with Mozambique lottery provider SOJOGO last July.

The deal sees BtoBet provide SOJOGO with its proprietary sportsbook offering for both its online operations and retail network.

Caesars Windsor opens Ontario’s first full-service sportsbook

Caesars Entertainment has officially opened its Caesars Windsor full-service sportsbook, marking the first sportsbook of its kind in Ontario. 

Located in front of the Legends Sports Bar within the Caesars Windsor casino resort, the sportsbook allows players to watch sports, wager on their favorite teams in a site with ‘large-screen TVs, state-of-the-art sound, dedicated seating for unparalleled views, and fan-favorite menu items’. 

It is a move that stakeholders hope will make Caesars Windsor able to keep up and compete with its US counterparts, with Canadian casinos not fully recovering from the pandemic in the same way as south of the border. 

Speaking with CBC Canada on opening day, Windsor West MP Brian Masse said: “It’s definitely going to help. There’s no way that we could compete with the United States having less products and services.

“This ultimately brings them back into this sphere of competition. And thankfully with the lower dollar, perhaps it gives us an opportunity to renew some of the advantages that we have for tourism.”

Sports betting kiosks will be available 24/7 on site, whilst the main sportsbook will be open from 10-12 AM each day offering food and beverages during those hours. 

The project has been praised for its work to boost the region’s economy and increase the number of local jobs. 

Asked about jobs at the newly opened sportsbook, the casino’s CEO, Kevin Lofret, told CBC: “There’s a couple of dozen working in the facility itself, but really what it does is it drives traffic into the building, so you’re going to see more employment of whether it be cocktail servers, bartenders, dealers, things like that because it’s an amenity that draws people in.” 

“They might come in, place a bet, watch a game, but then they’ll go visit the gaming floor or restaurant.”

Sportradar expands Betway partnership to include ad:s & AV services

Sportradar has expanded its partnership with Betway, providing the operator with its ad:s multi-channel performance marketing platform and its audio-visual (AV) services.

The new agreement builds on the previous deal between the two parties for advanced sports betting services, including Bet Entertainment tools, live odds, pre-match odds, and the distribution of live data from premium sports competitions.

Anthony Werkman, CEO of Betway, noted: “We’re really excited by our latest agreement with Sportradar that allows us to engage our customers across a variety of devices, platforms, and channels, which further enhances the sports betting experience.”

Using its understanding of online behaviours, Sportradar’s ad:s services team will supply Betway with proprietary technology to support the Super Group brand in more efficient customer engagement, acquisition, and retention, as well as offer a more personalized experience across various channels.

Covering 400,000 live sporting events per year, the provider’s AV services will give Betway users access to global competitions including the NBA, MLB, and NHL, as well as Germany’s Bundesliga and Spain’s Copa del Rey.

“Sportradar’s intelligence-driven technology, underpinned by AI and coupled with our deep understanding of the sports industry, supports global top-tier operators like Betway in attracting new customers and engaging existing ones in multiple ways,” added Ed Blonk, Chief Commercial Officer at Sportradar.

“By creating an enhanced, highly personal experience for customers, sportsbooks are now able to differentiate their offering to establish loyalty, drive growth and be distinctive in an increasingly competitive environment.”

Nuvei continues North American growth with Paya Holdings acquisition

Nuvei Corporation has entered a definitive agreement to acquire US payment and commerce solutions firm Paya Holdings for a consideration of $1.3bn.

The move is seen as a key next step for the Canadian fintech firm, which stated it will have an enhanced ability to execute high-growth opportunities following the acquisition. 

Under the terms of the deal, Nuvei will pay in an all-cash transaction at a price of $9.75 per share, valuing Paya at $1.3bn. 

This price represents a 25% premium on Paya’s share price at the time of the deal’s announcement and a 30% hike on its 90-day volume weighted average share price. 

Funding the acquisition, Nuvei disclosed that it will pay through a mixture of cash on hand and via a new credit revolving facility worth $600m.

“The proposed acquisition of Paya is a powerful next step in the evolution of Nuvei, creating a preeminent payment technology provider with strong positions in global ecommerce, Integrated Payments and B2B,” said Philip Fayer, Nuvei’s Chair and Chief Executive Officer. 

“The proposed transaction will combine two people-first, technology-led, high-growth payment platforms. It will accelerate our integrated payment strategy, diversify our business into key high-growth non-cyclical verticals with large addressable end markets and enhance the execution of our growth plan.”

Nuvei also noted that the acquisition will allow further growth in the US B2B payments space, which is expected to grow at 10%+ per year over the next three years and was labelled as an ‘undervalued sector’ by the firm. 

Moreover, it stated that Paya’s software integrations with over 300 software firms will allow both domestic and international growth as it seeks software-led opportunities. 

“We are pleased to have reached this transaction with Nuvei, which is a testament to the incredible talent at Paya, and will deliver immediate and significant cash value to Paya shareholders,” added Jeff Hack, Paya’s Chief Executive Officer. 

“We continue to see strong momentum in our high-growth and underpenetrated middle market partners in durable end-markets, and believe that Nuvei’s resources will enable us to continue our mission of solving complex business problems with easy-to-use payment solutions.”