Homestand Sports has signed a strategic content alliance with SportsGrid to produce and develop original programs for the network’s TV platforms across Canada.
The consumer media division of Parleh Media Group, Homestand Sports is known for creating and developing several sporting programs and brands including Pitch Talks, Puck Talks, Hoop Talks and Footy Talks.
SportsGrid is set to launch its Canadian streaming platform in February, offering sports bettors nationwide collegiate and professional sporting coverage.
Titled FAST, the platform will feature Homestand Sports live and original program schedule to bring information and Canadian-focused live wagering data.
“We are in the business of sports entertainment. I’m excited about being able to distribute our brand of sports content to more Canadians, and give sports fans an alternative to what’s already out there,” said Kevin Kennedy, President of Homestand Sports.
“We’ve identified young, high-achieving talent in the sports media business, and we are giving them a platform to connect with sports fans by using their authentic voice every single day.”
Homestand Sports will produce several programs for the newly launched channel, produced in Toronto, including Homestand Sports Show, the Room 4-4-2 soccer show and The Parleh betting show.
These shows will be exclusively aired on SportsGrid Canada upon launch as well as a weekend edition of Room 4-4-2.
“In choosing the network’s strategic content partner in Canada, it was critical to align with a media producer with the programming expertise and talent team to scale the essential original programming coverage of Canadian sports,” explained Jason Sukhraj, SportsGrid’s General Manager of Canada.
“The founders of Homestand Sports share SportsGrid’s enthusiasm for the opportunity to reach Canadian sports fans on FAST channels, and they have developed a business model that fits perfectly with our regional network strategy.”