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Ontario Teachers’ Pension Plan sale of Camelot UK gets regulatory approval

The UK Gambling Commission has authorised Allwyn’s acquisition of Camelot UK Lotteries from Ontario Teachers’ Pension Plan Board (OTTP).

Camelot was bought out by the Canadian pension fund back in 2010 for a fee in the region of £400m, but as the group prepares to relinquish its control over the UK National Lottery licence to Allwyn, its sale has now been sanctioned.

This forms part of a wider agreement between OTTP and Allwyn, with news emerging last month that the Camelot Lottery Solutions (Camelot LS) group of companies would be heading in the same direction.

The agreement is said to represent an important step in realising Allwyn’s objective of growing its brand in the US market, as the Camelot LS Group operates the Illinois Lottery under a private management deal through its operating company Camelot Illinois LLC.

On the UK front, the agreement is aimed at facilitating a smooth transition as Allwyn prepares to become operator of the UK National Lottery in February 2024.

The Commission’s approval of the sale precipitated several changes to the Camelot Board and Management team, with Chairman Sir Hugh Robertson set to vacate his role upon closing of the transaction. Robertson will be followed out of the exit door by CEO Nigel Railton and Executive Director Matt Risdale.

Addressing the sale of Camelot LS last month, it was noted that no changes were planned to the leadership team in connection with the transaction, and that the business “will continue to enhance the performance of the lotteries it supports”.

Online casino drives PlayNow.com revenues in Saskatchewan

PlayNow.com generated $31.8m from wagering in Saskatchewan across November and December 2022, heavily propped up by its online casino division.

The British Columbia Lottery Corporation (BCLC) brand went live in the Canadian province on Nov 3, following a previously agreed deal struck with the Saskatchewan Indian Gaming Authority (SIGA) and SaskGaming.

SIGA has now provided an update on the platform’s progress in the province, publishing figures from its first two months of trading.

As reported by Canadian news outlet CBC, $14.8m was wagered in November and $17m in December.

The site had 8,015 registered users by the end of December, meaning that for every registered user, as of Dec 31, PlayNow.com received an average of $3,967 in wagers over its first two months.

Removing the winnings that were bet again, as well as promos, bonuses and free bets, this figure dropped down to $462. The average deposit of registered users’ own money over November and December was $67. After winnings were paid out, the platform made $1.6m.

“A lot of our players, when it’s a small amount, $50, $75, they’re just going to keep cycling that money through the system and it just gets bet again,” said SIGA’s Director of igaming Michael Bellegarde.

“Typically, people cash out when they have a substantial win.”

Under a 2021 agreement, half of the revenue generated from the website goes to First Nations communities and the other half to the Saskatchewan government.

“We’re quite pleased,” Bellegarde added. “We weren’t exactly sure what to expect, being a new product to the province. So we’re very happy.”

The platform’s online casino division proved to be its most profitable – by a considerable margin – with $30.6m wagered. By contrast, just $1.2m was wagered on sports.

“One of the things that surprised me a little bit is that sports is not as big of a driver for net win as the slot machines,” noted Bellegarde.

“When you see all the money that’s being invested by other companies into sports advertising, you would think that there’s a lot of money there.

“The reality is that sports [betting] makes up less than 5% of our net win.”

Paul Burns, President and CEO of the Canadian Gaming Association, further lauded the “tremendous success” of PlayNow.com and hailed its first two months in Saskatchewan as a “great start”.

BCLC appoints Mark Goldberg as CIO & VP of Business Technology

Mark Goldberg has officially begun his role today as the new Chief Information Officer and Vice President of Business Technology for the British Columbia Lottery Corporation (BCLC).

Announced last week, Goldberg has been tasked with leading technology strategies that support BCLC’s lottery, casino, sports betting and corporate operations.

Goldberg most recently served for four years as VP of Information Technology and Global Real Estate and Facilities at Hootsuite, and arrives at the state-owned corporation with over 20 years experience in information technology and transformation leadership.

Commenting on the new appointment, President and CEO Pat Davis said: “We are so pleased to welcome Mark to BCLC, where his demonstrated success in leveraging information technology to grow and scale business objectives for global companies will strengthen our work to deliver truly exceptional player experiences.

“This is a key role, as technology truly underpins every facet of our business – from the systems that enable the purchase and validation of lottery tickets, to the complex network of slot machines at our casinos and community gaming centres and the infrastructure that supports the province’s only, legal regulated gambling website – PlayNow.com.”

Though based in the firm’s Vancouver office, continuing BCLC’s commitment to and support of growing Kamloops’ tech sector – where its head office is located – will form an important part of Goldberg’s responsibilities.

Welcoming Goldberg to the team, BCLC also highlighted the “extraordinary” leadership provided by Shirley Beveridge during her stint as Acting CIO.

Meanwhile, the company recently launched its PlayNow.com brand into another Canadian province – Saskatchewan – after teaming up with the Saskatchewan Indian Gaming Authority (SIGA) and SaskGaming.

OPTX’s Brooke Fiumara On Using Data Science On The Casino Floor

After years of experience working in the marketing departments of many casinos across North America, Brooke Fiumara is keenly aware of how many decisions operators have to make week in and week out. She also learned that aggregating all the information necessary to make those decisions was time-consuming and difficult.

Her informed experience on the operator side led her to co-found OPTX. The company uses data and artificial intelligence to help marketers and casino managers streamline both the information itself and the decision-making process. 

“At its core, OPTX is a casino resort data platform, which means that we sit on top of the ecosystem that the casino already has, we ingest all of that data, and then we transform it into different operational uses,” Fiumara, who serves as the company co-CEO, explained. 

Using her past experience, she recognized that the way the gaming industry is structured and the products the industry were using just didn’t sync up.

“We are highly, highly vertical in the gaming space,” she explained. “There’s a lot of different tools out there that I call incredibly horizontal, which means they do a lot of things for a lot of different industries, but they don’t do any one thing really particularly well right out of the box.”

With the help of Vice President of  Data Science, Steve Bright, OPTX not only compiles data but also uses AI to help process that information. Don’t think of the AI like that in the sci-fi movies where the robots become smarter than the humans though.

“From a data science perspective, we love to say we are the co-pilot to the business, not the autopilot. And there’s a lot of misconception out there about data science, especially in gaming because it’s new,” Fiumara said. Citing examples, she noted, “it is commonly misunderstood that AI has to replace jobs or it can’t be effective with an ROI. We have found is that it makes operators smarter. It decreases the inaccuracy of their decision-making and it allows them to do more with less. So, it’s not about replacing. You still absolutely need human intelligence. It’s just too much information to digest efficiently with the human brain.” 

The glut of information is one issue, but another problem casinos can run into is that information which may be useful to a wide range of groups is isolated to just one department.

“All of the departments traditionally work in silos. Your slot department works with the slot data, and they live in their slot department and your player development department works with their host-coded data. That’s a very traditional way of managing the business, but with OPTX, all those departments come together so you’re seamlessly navigating between slot information that drives player behavior and player behavior that drives slot performance and it’s easy and user-friendly to get at all of that information so that you have the full view when you’re making decisions for the business. “

In other words, OPTX has created the tool Fiumara wishes she had when she was working directly for the casinos.

“I look at this product through the lens of being an operator and being responsible for managing hundreds of thousands of dollars of marketing budget monthly, and just needing a tool that gave me visibility into all the data in an easy-to-use fashion and not have to rely on an analyst. Everybody’s  bombarded within the property. So for me, OPTX was all about creating a user-friendly tool that actually gave me everything I needed and nothing I don’t, and so that that was the way we approached product features.”

While major corporations may have internal programs that help solve some of these issues, OPTX is primarily focused for regional and independent casino companies, the kinds of groups that are often short on labor but still face the same decisions as their competitors. Hence why OPTX is particularly focused on Canada, where smaller operators are looking to gain a foothold.

“When we look at Canada, we see just an incredible market that is in our sweet spot. We are designed for regional operations all the way down to single property operations, and currently, we are installed in properties of all sizes, and our tool because it’s modular, you only pay for what you need,” Fiumara remarked.  “It allows us to really help solve problems that operators face today. So for Canada specifically, it just feels like there is a great opportunity to help bridge the gap between, you know, the current view of analytics and the manual processes that exist to and bringing in a tool specifically for a lot of those regional operators.”

Currently, OPTX works with over 70 operators across North America, but that number continues to grow. With unique products like Slot Dispatch, the company can help operators optimize the gaming floor with the best-performing titles without relying on hunches and empirical observations. Meanwhile, the enterprise solution can address a range of data points relevant to multi-property casino operations.

With Fiumara at the helm, OPTX is not the standard business tech solution. It is one that has both cutting-edge tech and data but also one that understands, at its core, what it is like to be a person managing a casino and the stresses and decisions that go along with it.

 

TSN & Genius Sports link up on new streaming service for Canadian NFL fans

The Sports Network (TSN) has joined forces with Genius Sports to enhance the NFL’s coverage in Canada via its new streaming service, TSN+.

Available on TSN.ca and the TSN app, TSN+ will extend the broadcaster’s current coverage by adding more games and events than ever before.

Genius Sports’ role will be to power ‘ground-breaking’ augmented broadcasts throughout the upcoming NFL Playoffs and Super Bowl LVII, providing fans with an ‘all-new viewing experience’ combining play-by-play data-driven insights, graphic overlays, visualizations, and more.

Mark Locke, CEO of Genius Sports, commented: “In partnership with TSN, we’re thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans.

“The NFL Playoffs and Super Bowl are world-renowned and we’re proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+.”

Key player statistics such as the number of passes completed, rushing, passing and receiving yards will be overlayed onto the live action, together with route trails, radar maps and other on-field augmentations.

The augmented feeds available on TSN+ are additional to the live game coverage on TSN, CTV, CTV2, and RDS, who deliver games across the country in all of the league’s broadcast windows.

Shawn Redmond, VP of Bell Media Sports, the exclusive television broadcast partner of the NFL in Canada and owner of TSN, added: “TSN+ allows fans to go deeper into TSN’s world-leading live sports portfolio with augmented feeds, multi-casts, and additional featured content from our marquee properties, including the NFL.

“We’re thrilled to partner with Genius Sports to deliver these world-exclusive, data-enhanced augmented broadcasts for the NFL Playoffs and Super Bowl LVII to TSN+ users.”

UFC betting resumes in Ontario after AGCO approval

The Alcohol and Gaming Commission of Ontario (AGCO) has reinstated UFC betting in the province after nearly two months of inactivity.

All registered sports betting operators were prohibited from offering UFC event wagering after reports of suspicious betting patterns in other jurisdictions, as well as alleged betting by UFC insiders.

The ban began on Dec 1, 2022, with the AGCO vowing to work with the UFC and other important stakeholders to ensure wagering on these events could meet its Registrar Standards.

The sanctions were finally lifted yesterday after the UFC announced an updated policy and procedures handbook. One of the key changes made is an amendment to its Athlete Conduct Policy which prohibits all insiders from placing any wagers directly or through a third party on any UFC match, including placing wagers on themselves.

Tom Mungham, Registrar and CEO, AGCO, said: “The AGCO is committed to protecting Ontario players and the integrity of its betting market. With the legalization of single event betting last year, the AGCO created strong new rules to protect bettors in Ontario.

“We are pleased these rules are already working to strengthen the integrity of sports betting in Ontario and, as a result, of UFC competitions around the world.”

The AGCO’s Registrar’s Standards include rules to safeguard against odds manipulation, match-fixing and other sports betting integrity issues. 

Sport and event betting operators must specifically ensure that sporting events they offer bets on are effectively supervised by a governing body which must, at minimum, prescribe rules and enforce codes of conduct that include prohibitions on betting by insiders.

Additionally, there must be integrity safeguards in place, sufficient enough to mitigate the risk of match-fixing and other illicit activities that might influence the outcome of bet upon events.

Strive Gaming: Localization is ‘mission-critical’ for player retention

With advertising and marketing becoming more prominent in the North American gambling industry, operators need to address these areas correctly, as they’re a fundamental component of customer acquisition and retention strategies.

Jamie Shea, Chief Marketing Officer at Strive Gaming, recently spoke with SBC Americas about why she joined the company, marketing methods for operators across Canada and the US, and maximizing player acquisition and retention reach in each respective market.

Congratulations on your new role with Strive Gaming! Why have you decided to join the company?

I’ve been lucky enough to work with Max Meltzer (CEO) and Damian Xuereb (CCO) in a previous life and found them to be the ultimate pros. Their understanding of the North American market is unrivalled, and they know exactly what operators need from a PAM solution. 

When I decided to make a career move, I reached out to see if there was a way we could work together and the rest, as they say, is history. I’m so excited to have joined Strive Gaming as Chief Marketing Officer and to be along for the ride as the company goes from rising star to power player. I’ve been working in the gambling sector for more than three decades now, and I’m passionate about doing anything and everything I can to drive it forwards. 

For me, the repeal of PASPA in 2018 was hugely exciting and the opportunities that it has opened up to deliver thrilling and engaging betting and entertainment experiences to players across the US are unprecedented. Strive Gaming has the PAM platform to allow operators to unlock the huge potential on the table so to answer your question – who wouldn’t want to join such a kick-ass company?

With Strive Gaming, you’ll be working between Las Vegas and Vancouver. What opportunities are there for the company in the Canadian market specifically over the next year and how do they differ from prospects in the US market?

Strive is for operators targeting the entire North American region, so both Canada and the US. Ontario has proved to be hugely successful, and we’re here to help operators make a play in the market. As it continues to open up, we’re looking at how best to push forward with partnerships and integrations. 

The province will absolutely be a catalyst for others to legalize online casino and we see Canada as having just as much potential as the US. That’s why we have offices in both markets with our Vancouver HQ acting as a hub for our incredible team of technologists, developers, and product specialists. I see it as a huge privilege to be able to work between here and our Las Vegas office. 

In terms of how Canada and the US differ naturally the pace of regulatory roll-out is different, with Canada being slower than the US but it’s clear there are significant signs of further regulation in significant states in the US and potentially in other provinces in Canada over the next three years, it’s an exciting time to be on this side of the business.

With limited advertising options in some Canadian provinces such as Ontario, what can operators do to maximize their acquisition and retention reach?

Responsible gambling is rightly a top priority for operators and providers, and it must always be the foundation from which acquisition and retention campaigns are launched and run. This is certainly the case when spending big money on above-the-line campaigns featuring high-profile celebrities and brand ambassadors. But spending big doesn’t always mean spending smart and I think there’s a big opportunity for operators to drive acquisition and retention through education. 

Online sports betting and casino are still very new for US and Canadian players, so there’s a knowledge gap when it comes to how to bet online, the types of bets available, what odds mean, how mobile slots work, etc. Those that can make this information easy to understand and accessible have the potential to become the brand of choice for new online bettors and players. Of course, bonuses are needed, and offering free bets and bonus cash is a great way for players to learn how to wager and play slots without using their own money. 

Given the cost of acquisition, retention is vital so bonuses have a place here, too. But ultimately retention comes down to the experience the players received at the sportsbook/casino – if they have a bad experience, they’re highly unlikely to return. That’s why sportsbooks and casinos must offer a flawless experience across all areas from bonusing to onboarding, odds and markets to payments to exceptional customer service. But it must be remembered that this is an entertainment activity so operators must ensure players are having fun at all times.

At DraftKings, you were VP of Sportsbook Operations and VP of VIP Marketing. What advancement opportunities are there for sportsbooks in operations and marketing in North America?

There are so many states and provinces that are changing their regulations for online sports betting and casino, and each of these is a new opportunity for operators to explore. But operators must be mindful of the differences between each state – both regulatory and cultural. 

States are diverse, with different sports and different teams being popular. That presents an opportunity for betting brands to use these allegiances to engage bettors and allow to them wager and play in a way that enhances their experience of watching their favourite teams and players compete. 

Ultimately, localization is mission-critical and those that nail this will find they are able to acquire and retain players at scale in each of the states/provinces they target. Again, it’s all about providing a safe, secure environment in which consumers can have fun will betting on sports or playing slots and table games.

You’ve also led several sportsbooks across Nevada. What CRM lessons can online sportsbooks learn from retail?

For me, it always comes back to sportsbooks and casinos being providers of entertainment and fun. It’s about bringing a new dimension to being a sports fan and watching a team and players compete, and Las Vegas casinos and books have mastered this. 

Of course, online and mobile allow players to access betting experiences from home or elsewhere so it’s important that operators marry the convenience of online and mobile betting with the community and interaction that comes with retail betting. Those that can bring the unique elements of land-based and online betting together will ultimately be the ones that claim the largest share of the market.

Rivalry eyes further expansion after record-breaking results in 2022

Toronto-based Esports wagering company Rivalry has outlined its ambitions to expand the scope of its operations this year after making significant strides in 2022.

Publishing its business update to shareholders yesterday, the firm cited last year’s results – which demonstrated ‘enhanced profitability profile and brand execution’ – as setting the stage for ‘strengthened operating leverage and accelerated product development’ in 2023.

The operator also recently released its 2022 ‘Wrapped’ report, in which it noted the need for publishers to drive engagement further this year as the majority of revenues come from in-game transactions, citing research that found 69% of millennial NFL bettors watch more sports than usual if they place a bet on the game.

Rivalry achieved triple-digit year-on-year growth in both revenue (130% to $21.7m) and betting (181% to $186m) handle last year, with average month-over-month revenue growth accelerating to 32% through the first 10 months of the year.

Founded in Toronto in 2016, Rivalry went live in the province’s newly-regulated market in April 2022, making it the firm’s second fully-regulated market after obtaining a licence in Australia earlier in the year.

In addition to its expansion plans, Rivalry has also set objectives of becoming the leader in betting and entertainment globally for the next generation, building the most engaged brand and portfolio of IP in esports betting, and leveraging technology to innovate on product at every turn.

“With an ever-evolving gaming industry and a product suite still in the early stages of fulfilling our vision, we see a huge amount of market opportunity as we continue to trailblaze in this category,” noted Co-Founder and CEO Steven Salz. “We are eager to continue executing on our strategy with financial discipline and scaling purposefully toward profitability.”

Citing the continued growth of the global sports betting industry, which eclipsed $83bn last year and is set to grow at a CAGR of 10,2%, and in particular the video game industry, Rivalry is adopting a different strategy to entice the next generation of players.

“Our approach toward attracting the next generation of consumers is different from legacy operators. We scale through word of mouth and organic market entrenchment of brand equity that allows us to operate without a dependency on excess bonusing and player subsidies.

“This approach helped drive a 50% reduction year-over-year in bonus/promotional spend relative to our revenue, supporting our below-market cost of customer acquisition and further reducing our reliance on linear net new spend for growth. This is continuing to create the operating leverage that has set Rivalry on a path toward profitability.”

In order to drive continued growth in 2023, the firm is also launching a mobile app and expanding its esports offering, among other initiatives.

Salz concluded: “As we move into 2023, we’re eager to continue demonstrating the same operational excellence which has enabled us to stand out in a deeply competitive industry.”

PointsBet Canada receives Responsible Gambling Council green light

The Responsible Gambling Council (RGC) has confirmed it has accredited PointsBet Canada for three years under the RG check program.

The approval was granted after thorough consideration from responsible gaming specialists and an independent accreditation panel, with a rigorous investigation into PointsBet.ca based on the nine RG Check standards.

This entailed a comprehensive review of documentation and training, employee interviews, employee surveys, and a testing of the websites.

Chantal Cipriano, VP of Legal, Compliance & Government Relations at PointsBet Canada, commented: “It is a tremendous honor to receive this recognition and validation of our commitment to player protection from the Responsible Gambling Council.

“Our promise is to continue prioritizing best responsible gambling practices while always striving to provide an unrivalled experience to sports bettors and gaming enthusiasts.”

The Toronto-based RGC operates independently from the gaming industry and its RG Check, developed by its Centre for the Advancement of Best Practices, is self-described as ‘the most comprehensive and rigorous responsible gambling accreditation program in the world’.

It is designed to ‘meet or exceed’ all existing responsible gambling regulatory requirements while also providing a concrete roadmap for implementing broadly stated industry responsible gambling codes of practice.

The Council also issued its approval to PointsBet USA after a similar review into PointsBet.com.

Shelley White, CEO of RGC, added: “Congratulations to PointsBet on successfully completing and achieving Responsible Gambling Council’s RG Check igaming Accreditation for its sites, PointsBet.ca and PointsBet.com.

“This achievement is a strong demonstration of PointsBet’s commitment to prioritizing player protection, education and harm minimization throughout its operations.

“RG Check is an invaluable tool for managing risk and monitoring the overall effectiveness of RG programming, and provides a roadmap for continuous improvement. RGC is proud to provide PointsBet with ongoing support in its responsible gambling journey.”

Exploring the Growth Potential of igaming: SBC Summit North America Returns

The region’s premier igaming and sports betting event, SBC Summit North America, will return on May 9-11 to deliver an in-depth conference agenda presented by top decision-makers who have been paving the way for the industry by demonstrating leadership and innovation.

With sports betting legal in 36 states and the potential legalization of online casinos and poker in the top sports betting revenue-generating state of New York, the conference will focus on investigating the growth potential of igaming — an area that has been overshadowed by sports betting until now.

Apart from highlighting the shift of focus towards igaming, the conference and tradeshow at the Meadowlands Exposition Center (New Jersey) will explore the competition between tribal operators and their global competitors, identify winning content models in North America, and discuss the connections between sports, betting, teams, and media.  

There will be ten conference tracks spread across five conference rooms during the two main event days:

  • Conference room 1: ‘Leaders’ (May 10) & ‘Converging Worlds’ (May 11)
  • Conference room 2: ‘Sports Betting Product‘ (May 10) & ‘Sports, Teams and Media‘ (May 11)
  • Conference room 3: ‘iGaming Americas‘ (May 10) & ‘igaming Products‘ (May 11)
  • Conference room 4: ‘Marketing & Affiliates‘ (May 10) & ‘Payments & Fintech‘ (May 11)

The main conference room will feature the ‘Leaders’ and ‘Converging Worlds’ tracks with keynote speeches and panel discussions featuring some of the brightest minds in the igaming and sports betting industries. The experts will address topics related to leadership and the ways in which various sectors within and out of the industry are collaborating to shape its current state.

Among other topics, the ‘Sports betting Product’ track will delve into the challenges of micro-betting, explore ways of using customer data to foster a culture of ‘suggested bets’ for various player types and reflect on whether the growing funding will allow esports to reach their full potential.

The ‘Sports, Teams, and Media’ track will explore how the intersection of these areas can drive growth and innovation, the next steps for engagement and revenue-driven betting partnerships with teams and leagues, traditional media’s adaptation to new media and content consumption habits, and top-performing content in North America.

The ‘igaming Americas’ conference track will debate whether igaming brands should emulate the launch models of sports betting or create a strategy based on their unique requirements and whether igaming can surpass sports betting. The ‘igaming Product’ track will focus on the product aspect of igaming, new business models, and strategies for marketing teams to appeal to tech-savvy Gen Z gamblers accustomed to in-person gaming experiences.

The ‘Marketing & Affiliates’ track will delve into the broader significance of CRM and the dynamic between players and brands. The ‘Emerging tech & Investment’ track will investigate how brands can leverage Web 3.0 technologies to gain an advantage over their competitors. The ‘New Markets‘ track will analyze the potential impact of state-by-state market entry strategies on the industry in North America. Lastly, the ‘Payments & Fintech’ track will address the evolving financial services landscape and its effects on the industry.

Rasmus Sojmark, CEO & Founder of SBC, said: “This conference is a chance for our industry to gain a deeper understanding of its current state in North America. We have gathered speakers with exceptional expertise, proven business strategies, and valuable insights they are eager to share with our attendees.

As the industry in North America continues undergoing significant changes, it is essential to stay ahead of the competition, which is simply not possible without the required knowledge. SBC Summit North America provides just that.”

More than 250 high-level speakers will participate over the two days of the conference, including Adam Greenblatt (CEO, BetMGM), Adi Dhandhania (COO, North America Interactive, Bally’s Corporation), Brandon Stakenborg (Founder & CEO, Underdog Fantasy), Dustin Gouker (VP of Content – North America, Catena Media), Jason Robins (CEO, Draftkings), Johnny Aitken (CEO, PointsBet), Justin Dellario (Managing Director, Esports at Entain/ CEO at Unikrn), Rhea Loney (Chief Compliance Officer, BetMGM), Richard Robers (President- Digital Gaming, Mohegan Gaming & Entertainment), and Sheila Morago (Executive Director, OIGA).

In addition to the main conference days, the event will include a  limited availability pre-day conference (May 9) with a focus on workshops, featuring tracks on Player Protection, Compliance, and Leadership. The pre-day conference features speakers such as Jan Jones Blackhurst (Board Member of Caesars Entertainment Corporation) and Lauren Lemmer (Director of New Markets & Product Compliance at Fanatics) and requires a purchase of a 3-day conference ticket for those who wish to attend.

Visit the official SBC Summit North America 2023 website for more information on speakers, sponsors, exhibitors, media partners, and attendees. 

You can purchase your 3-day event ticket that includes three conference days at the Super Early Bird rate of $795, a $200 saving on the standard price of the Full Access Pass.  A limited number of 3-day passes are available, and the discount expires on January 31. ​​The 2-day pass is available at the Super Early Bird rate of $595, a $200 saving on the standard 2-day pass. The deal ends on January 31.

SBC will offer free Operator and Affiliate passes to members of SBC Leaders and Affiliate Leaders. Fill in the forms (operator form, affiliate form) to get in touch with our Relationships team and find out more. 

Contact [email protected] for details on exhibition and sponsorship opportunities.