NeoGames plots North American expansion after AGCO green lights BtoBet

NeoGames has outlined its plans for expansion in the North American igaming market after its subsidiary BtoBet received regulatory approval to enter Ontario from the Alcohol and Gaming Commission of Ontario (AGCO).

The sports betting supplier can now provide its sportsbook technology and services to operators under the new regulations that came into force in the province in April last year.

Hailing the regulatory agency’s green light as an “important milestone” for BtoBet, NeoGames President Tsachi Maimon conveyed plans to expand the firm’s presence across the continent.

He said: “This approval underscores BtoBet’s exemplary track record in compliance, and we are excited to be in a position to deliver our market-leading sportsbook technology to customers in Ontario.”

AGCO’s approval follows the recently acquired GLI-33 Events Wagering System Certification by Gaming Laboratories International for the company’s sportsbook platform, which opens the door for BtoBet to launch its sports betting technology across the North American market. 

BtoBet’s ideas for expansion aren’t limited to North America, however, as the company outlined after penning a multi-year partnership agreement with Mozambique lottery provider SOJOGO last July.

The deal sees BtoBet provide SOJOGO with its proprietary sportsbook offering for both its online operations and retail network.

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