Online casino brand Betty has appointed veteran Playtech product leader Yotam Yogev as its new Group Chief Product Officer as it continues to plan for expansion beyond Ontario.
Yogev joins Betty from Playtech after nearly two decades at the latter company. He rose from a customer success staffer to become director of product – PAM at the London-based gaming supplier.
“Leaving a company like Playtech after nearly two decades was not an easy decision,” wrote Yogev on LinkedIn. “I decided it was time to challenge and push myself again in a completely new environment. That’s why I’ve joined the team at Betty.
“Moving from a global corporate powerhouse to a fast-growing startup is exactly the kind of energy boost I was looking for. I’m bringing 16 years of experience with me while embracing a Day 1 mindset to help Betty scale and break new ground.”
Betty added in a statement that Yotam will lead and shape the company’s new group ventures beyond Betty Canada.
“We couldn’t be more thrilled to have Yotam at the helm, guiding the evolution of our new ventures and building product strategies and partnerships that reach far beyond the spin.”
Betty looks to broaden horizons
Yogev will be tasked with leading Betty’s product development under Group CEO Justin Park and Co-Founder Chavdar Dimitrov.
The slots-focused operator announced at the start of 2025 that it would split off its Ontario business, previously its sole focus, as the first of a number of new franchises under the group umbrella. Dimitrov was installed as Betty Canada CEO and Park namechecked Betty USA and Betty LatAm as “exciting opportunities for future growth.”
The intention is for each franchised partnership to have its own brand, technology, user acquisition process, operating playbook, startup capital and CEO and local team. Yogev’s title as Group CPO would imply that his responsibilities will span all current and future operations.
Park also said at that time in January that while Betty would siphon revenue from the fully-owned franchises’ own gaming revenues and generate licensing fees from third-party franchises, it also aims to develop its own games for licensing.
Betty breaks through in Ontario
Meanwhile, on the Canadian front, a shareholder update in late October divulged that Betty Canada had its first EBITDA-positive quarter for the three months ended Sept. 30. Cumulative net revenue rose 39% quarter-over-quarter to around $82.4 million and total profit exceeded $2 million.
Park said at that time that “we may have had a breakthrough on brand” after a period that included signing a landmark sponsorship deal with Maple Leaf Sports and Entertainment (MLSE) in June to become an official online casino partner of the Toronto Maple Leafs and Toronto Raptors.
In an interview with Canadian Gaming Business later that month, Dimitrov said that one of Betty’s immediate aims, as well as expansion outside Canada, is to be the number one in online slots in Ontario. The operator also intends to launch in Alberta whenever that market opens up for regulated iGaming.
