Loto-Québec has added Aristocrat Interactive content to its portfolio, a move which means the supplier’s games are now available in every regulated lottery market in Canada.
In what Aristocrat Interactive called a milestone in its continuing North American expansion, Loto-Québec will offer a range of the supplier’s leading games, including Buffalo, Mo Mummy, and other top-performing titles. The first games went live with the crown corporation in late June 2026.
Later in 2026, Loto-Québec will also onboard games from Aristocrat Interactive’s subsidiary NeoGames Studio. The lottery will also leverage the company’s Fusion aggregation platform to facilitate access to third-party content, which the organizations said will give Loto-Québec the flexibility to continuously scale and refresh its player experience.
Aristocrat Interactive’s Canadian footprint
Aristocrat Interactive is Australian gaming giant Aristocrat Leisure Ltd.’s online real-money gaming business, formed in 2024 through a merger of Anaxi and the NeoGames businesses, comprising:
- Aspire Global
- BtoBet
- NeoGames
- Pariplay
It delivers land-based gaming systems, content and technology solutions for online real-money gaming, with a full-service offering that includes content, proprietary technology platforms and other services across iLottery, online sports betting and casino, and customer experience solutions.
Already partnered with other Canadian lottery corporations, as well as some commercial operators in Ontario and Alberta’s competitive gaming markets, Québec entry extends Aristocrat Interactive’s Canadian geographical expansion.
“Completing our Canadian lottery footprint with Loto-Québec is a significant milestone for Aristocrat Interactive,” said Aristocrat Interactive Managing Director of iLottery Chris Shaban.
“As the exclusive operator in one of Canada’s largest provinces, Loto-Québec offers a unique opportunity to bring our premium content and aggregation capabilities to players across the region. We’re excited to support their digital roadmap with our broad portfolio of proven titles and innovative experiences.”
As well as its extensive B2B operations, company also previously offered white-label B2C iGaming platforms in Ontario’s regulated market. However, it pulled Betiton and MagicRed out of the market late last year after around a year.
Loto-Québec focused on iGaming, says CEO
Aristocrat Interactive is the latest prominent supplier whose content Loto-Québec has begun offering, as it seeks to build momentum and revenue for its iLottery and iGaming operations.
The crown corporation reported in early June a new annual revenue record of more than $3bn for the 2025-26 fiscal year, but President and CEO Jean-François Bergeron acknowledged that it needs to improve its iGaming position as lobbyists and commercial operators continue to push for Québec to open a competitive market.
“It is essential that Loto-Québec strengthen its presence in the online gaming sector, including sports betting, to ensure better oversight and guarantee that profits benefit the people of Québec,” wrote Bergeron at the time. “We prioritize a responsible approach aimed at capturing the market rather than stimulating growth.”
