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Last updated July 6, 2026
The commercial Alberta iGaming market will launch on July 13, and operators are busy preparing to enter Canada’s second regulated online gambling province.
Dozens of companies will launch online sports betting or online casino in the province to compete with the government-run Play Alberta platform, in a similar market model to the one Ontario has operated for the last four years.
For more information about how the market will work, from regulatory set-up to tax rate, advertising, and more, check out our Alberta iGaming explainer.
Which Alberta online casinos and sportsbooks are licensed?
Alberta Minister Dale Nally said at SBC Summit Canada in May that he believes as many as 70 operator sites have expressed interest in being in the market.
As of July 3, 2026, the market regulator Alberta Gaming, Liquor and Cannabis (AGLC) lists a total of 49 registered operators, including the government-owned Play Alberta site run by AGLC. The newest additions are two more Ontario-licensed operators: TonyBet and Ellipse Entertainment Limited’s High Flyer Casino.
It’s worth noting that the regulator lists several brands that share a parent company and others that will offer multiple sites. The number of operating companies is around the 30 mark, while the number of individual licensed sites is more than 50.
The list includes numerous big-brand giants of U.S. and Canadian sports betting and iCasino, European companies looking to enter the fray, smaller Ontario market players, multiple First Nations brick-and-mortar casinos, and more.
Here’s the full list of which operators are registered, as of the latest update:
Apollo Entertainment (seven brands: Captain Cooks Casino, Casino Classic, Golden Tiger Casino, Grand Mondial Casino, Luxury Casino, Yukon Gold Casino, and Zodiac Casino)
Bally’s (two brands: Bally Bet and Monopoly Casino & Sportsbook)
Which gaming suppliers are approved to work in Alberta?
As well as the 50ish operator sites, dozens and dozens of gaming content and technology suppliers have been approved to work with Alberta operators, including (but by no means limited to):
Since the province confirmed the July 13 launch date at the end of March, executives at numerous gaming companies have spoken publicly about their hopes and their Alberta iGaming launch plans on earnings calls:
BetRivers to target online casino players
Rush Street Interactive (RSI) Chief Executive Officer Richard Schwartz said on an April 28 earnings call that Alberta iGaming represents a significant expansion opportunity for the online casino-focused BetRivers operator. He added that RSI will take a “deliberate, measured approach to market entry”, focused on sustainability.
The company does not expect Alberta to be profitable in 2027, but Schwartz suggested the new market will add “some modest revenue” in the back half of the year. RSI has already baked the projected impact of its Alberta launch into its increased revenue and EBITDA guidance for the full year 2026.
Schwartz added that RSI expects to begin investing in Alberta-related marketing and brand-building in the coming weeks, and that the company is planning “significant investments” in the province.
RSI CEO Richard Schwartz. Image: SBC
Meanwhile, RSI President and Chief Financial Officer Kyle Sauers added on the call that RSI is expecting Alberta iGaming to be very competitive, given the number of interested operators and existing grey-market brands. But the company is confident that its position in Ontario sets it up well for success in Alberta.
“Ontario has been a great market for us, we’ve grown really nicely,” Sauers added. “We’re taking share there, but we’re still relatively small in the scope of the entire market. That’s probably a good target for us early on. I think one of the benefits for us, even though we’re growing much faster than the industry, is that there are a lot of players who still don’t know who BetRivers is in North America. There’s a lot of opportunity for us to go after players who maybe haven’t played iCasino before.”
Caesars to launch triple-pronged attack
Caesars will launch three online gaming brands in Alberta: Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino. It already offers all three in Ontario and four U.S. states. Caesars Palace and Horseshoe are standalone iCasino apps.
Caesars Digital President Eric Hession said on an April 28 earnings call that Caesars’ mobile products are in a much better place now than they were when Ontario launched four years ago. Throw in the fact that all three will launch at once in Alberta, unlike the staggered rollout that occurred in Ontario, and Hession suggested that the company knows exactly how it wants to attack Alberta iGaming.
“It’s a good opportunity,” Hession said. “[Alberta] actually has a fairly high average wealth per person, but it is on the smaller side in terms of the size of the province. That said, it’s both sports and iCasino, so we’re very optimistic that it’ll be a great market.
“I would say, in terms of our performance in Ontario, it’s kind of been middle down the road. Our app is significantly improved from when it was when we launched in Ontario. We’ll be putting a much more comprehensive launch plan together that will really go after the sports as well as the casino market, and we’ll launch with the Horseshoe and Caesars Palace brands. It’ll be a much more significant plan.”
Caesars Digital President Eric Hession. Image: SBC
theScore Bet expecting more Day 1 competition than Ontario
PENN Entertainment will extend theScore Bet to a second province, taking advantage of the fact that the brand is already well-known in Alberta (and elsewhere) as a sports media app.
“We feel really good about our launch there,” PENN Chief Technology Officer Aaron LaBerge said on an earnings call on April 23. “Obviously, theScore brand in Canada is very strong. It’s the number one media sports brand in market.”
theScore Bet has received official approval to launch Alberta iGaming and LaBerge said PENN has “a full-scale marketing plan” in the works that will start by July. PENN CEO Jay Snowden divulged that PENN is budgeting for a loss of roughly C$27m in 2026 directly attributable to the Alberta launch.
Ontario is PENN Interactive’s strongest market in North America in terms of market share and contribution margin, said Snowden, who said he expects similar results in Alberta.
LaBerge did stress, though, that he believes that Alberta iGaming will be significantly more competitive on day one of the market than Ontario was. Around a dozen operators went live on the April 4, 2022, launch date in Ontario.
“When we launched in Ontario, it was a lot less competitive,” said the CTO. “There are a lot more applicants and people in market for Alberta. Of course, leaning on the theScore brand is going to help us break through some of that noise. We’re going to leverage all of our assets and we’re expecting a very successful launch.”
In addition, PENN has also registered to launch Hollywood Casino in Alberta, the online casino brand that uses the name of one of PENN’s U.S. brick-and-mortar casino groups. Hollywood Casino launched in Ontario earlier in 2026, something that PENN Interactive Vice President of OperationsJason Birney told Canadian Gaming Business last year could be on the cards.
Super Group CEO Neal Menashe. Image: SBC
Super Group preparing five-brand rollout
Super Group, the multi-brand operator that has a longstanding grey market presence in Alberta, is gearing up to launch all five of its Ontario-licensed brands in the Western Canada province, including the Betway sportsbook and casino and iCasino platforms such as Jackpot City and Spin.
“It’s very different, Alberta regulation, to Ontario,” said CEO Neal Menashe on an earnings call on May 12. “Ontario was what we call the ‘big bang’ approach. You had to move all your existing customers over to the new software on day one before you could even market the new software.
“In Alberta, you can market the new software first and have a period of three months or so to be able to move your existing customers over. So that, for us, is a massive, massive difference. We tried for that in Ontario but it didn’t happen at the time, but now it can happen in Alberta.”
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