Global gaming advisory firm SCCG Management has formed a strategic partnership with iGaming supplier Bragg Gaming Group to help the Toronto-based supplier better select its operator partners.
SCCG said in a release that it will leverage its global network of more than 130 client partners to ensure that Bragg’s Player Account Management (PAM) and other solutions “are presented to the right partners in the right markets,” thereby accelerating adoption and maximizing impact.
Bragg offers a fully managed, end-to-end solution that allows online casino, sportsbook and iLottery operators to seamlessly integrate content as well as services such as strong compliance, automated KYC and fraud prevention tools, personalized CRM campaigns and data-driven player engagement. Operators in regulated markets like Ontario, U.S. gaming states and Brazil can manage their entire product suite across casino, sport and lottery verticals through a single account and single wallet.
“We’re thrilled to partner with SCCG Management, a respected leader in the global gaming industry,” said Bragg CEO Matevz Mazij. “This strategic partnership is a pivotal step for Bragg Gaming Group, aligning two companies dedicated to shaping the future of online gaming. SCCG’s unparalleled global network provides the perfect channel to introduce operators to our award-winning PAM platform and expand our footprint with operators worldwide.
“This collaboration will enable us to deliver our scalable, responsible, and player-focused solutions to more partners, accelerating the distribution of our technology and strengthening our position as a global leader in iGaming technology.”
SCCG Management has offices in North America, Latin America, Europe, Africa, Asia and Brazil and more than 30 years of experience in helping gaming companies grow and refine their operations. Last year, it announced it was working with the British Columbia Lottery Corporation (BCLC) on a comprehensive assessment and strategic enhancement of BCLC’s work, including a study of its technological infrastructure, market strategy and gaming integrations.
SCCG says it has a specialty in tribal gaming, and it intends to leverage that experience and those relationships in the Bragg partnership.
“We are thrilled to partner with Bragg, whose PAM platform represents one of the most advanced and trusted solutions in the iGaming industry,” added SCCG Founder and CEO Stephen Crystal. “At SCCG, we pride ourselves on connecting operators with technologies that drive sustainable growth and compliance across global markets. Bragg’s innovative platform and proven track record make them an ideal partner for operators seeking both efficiency and differentiation in highly competitive environments.”
Bragg looks to build on growth
Bragg is licensed or otherwise approved and operational in more than 30 regulated iCasino markets across the world. It works with a large number of online and land-based gaming operators, providing them with proprietary and exclusive content as well as PAM technology. It has several in-house gaming brands, including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic, and aggregates content from many more via the Powered By Bragg program. It delivers games built on its remote game server via its Bragg HUB platform.
The supplier has been growing strongly in recent times, entering Brazil’s new iGaming market on day one in January and extending into a second Canadian province via a deal with Loto-Québec in February, as well as adding to its U.S. reach. It has struck several high-profile deals in North America, including recent casino content agreements with Fanatics and Hard Rock Bet in the U.S. and with Betty in Ontario. Its other operator partners include the likes of Caesars Digital’s various online casino brands, bet365, BetMGM, FanDuel, Golden Nugget Online Gaming and BetRivers.
Last month, Bragg reported a 4.9% year-over-year revenue increase and a 10.8% rise in gross profit for the second quarter of 2025.
Amid that growth, Bragg has made several key hires in 2025, including veteran casino executive Holly Gagnon as board chair, former Aristocrat executive Scott Milford as executive vice president of group content and ex-Sportradar senior vice president Luka Pataky as EVP of AI and innovation.
Last week, the firm announced it had secured a new US$6 million financing agreement with the Bank of Montreal (BMO) which Mazij said would offer it greater financial flexibility.
