Soft2Bet’s Ontario operator ToonieBet has launched its sportsbook app in the province’s regulated market.

The ToonieBet brand is Soft2Bet’s Canadian-focused online casino and sportsbook. Now available via the Apple App Store and Google Play Store, it is tailored for Ontario players in its range of betting markets, and also features personalized promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.

The sportsbook uses official data feeds and offers live broadcasting with real-time match analytics and is integrated with advanced player account management features.

As part of the launch, the ToonieBet platform has also introduced a sportsbook section on its official website, with access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports.

“As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook, which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community,” said Soft2Bet Chief Product Officer Yoel Zuckerberg.

ToonieBet gets headline Ottawa Senators partnership

Soft2Bet obtained an operator’s licence from the Alcohol and Gaming Commission of Ontario (AGCO) in March 2024. The ToonieBet brand, whose licence is registered under Canadix Limited, debuted in the province in late 2024, offering what it describes as a fully localized online casino and sportsbook experience.

Just last month, it unveiled a splashy new partnership with the NHL’s Ottawa Senators, who made ToonieBet their official online casino partner.

The operator will have what the Sens called “a strong presence” via in-arena experiences at Canadian Tire Centre such as digital dashboards, in-rink board signage and exclusive contests and premium giveaways for fans and gamblers, including the chance to win exclusive Sens merchandise and tickets.

ToonieBet branding will also be included on regional broadcasts with digitally enhanced dashboards and across the Senators’ social and digital platforms as well as NHL.com.

Although that partnership is officially under the banner of online casino, Soft2Bet said the launch of the sportsbook app “complements” the Sens deal.

Soft2Bet has a portfolio of 19 global licences. The Malta-based company intends to launch online gaming in New Jersey’s online casino market in the near future.