Key Takeaways
- Soft2Bet officially unveiled its third Ontario-licensed iGaming brand, Betinia, on Nov. 9.
- Betinia first launched in the province in August 2026, joining Soft2Bet’s ToonieBet and Swiper brands.
- Ontario hosts 48 commercial operators running 83 licensed sites, with several more queuing up to enter a market that produces roughly $400m in gross gaming revenue per month.
Soft2Bet officially unveiled its third Ontario iGaming brand, Betinia, on Monday.
Betinia is a sportsbook and casino that operates in European markets including Denmark and Sweden. Although its Ontario launch was only officially announced on Nov. 9, it has been live in the province’s regulated market since August, as first reported by Canadian Gaming Business on Aug. 26.
Betinia operates in Ontario under a Malta-based, Soft2Bet-affiliated company called Canadix Ltd., as does Soft2Bet’s other Canada-facing iGaming brands ToonieBet and Swiper. ToonieBet has been live in Ontario since 2024 and Swiper launched in 2025.
“Following our successful launches in Sweden and Denmark, we are thrilled to bring Betinia’s proven track record of excellence to the Ontario market,” said an official Betinia representative in a press release issued Nov. 9. “This expansion reinforces our steadfast commitment to operating in highly regulated environments worldwide while maintaining the highest standards for safe and responsible gaming.”
Betinia offers a comprehensive sports betting menu featuring Canadian, North American, and international leagues and events, as well as a library of more than 5,000 online casino games including classic and new slots and live dealer table games. It also offers an exclusive MEGA11 fantasy soccer management game.
iGaming operators still queuing up to enter Ontario
While ToonieBet has been Soft2Bet’s primary Canadian-facing brand, and the one that has been used in prominent sports partnerships such as Canadian Football League (CFL) deals, the company is one of several operating firms that offers at least three separate iGaming sites in Ontario’s licensed market, along with the likes of:
- Apollo Entertainment
- Caesars
- Entain
- PENN Entertainment
- Skill On Net
- Super Group
Ontario’s regulated iGaming market hosts 48 commercial operators running a total of 83 licensed gaming sites, as of the time of writing. That total does not include the governmental Ontario Lottery and Gaming (OLG) platform.
Prominent recent arrivals in the province include the likes of Fanatics Casino, Hard Rock Bet sportsbook and casino, and DAZN Bet.
More operators are queuing up to enter Ontario’s regulated market even after almost five years of business. The Alcohol and Gaming Commission of Ontario (AGCO) lists several companies that have completed registration with the regulator in the last two months but are yet to actually start taking bets, including:
- Betmaster
- Betsson-owned Betsafe
- JackpotEh Casino
- Loonie Casino
- Stakemate
Like Betinia before them, those sites will ultimately join an online casino-heavy Ontario market with more than 1.4 million active player accounts that records almost $10bn in wagering handle after around $400m in gross gaming revenue on a monthly basis.
Soft2Bet’s ToonieBet registered for Alberta
While Soft2Bet’s Canadix Ltd. has three sites live in Ontario, it does not currently have a presence in Alberta’s new regulated iGaming market, which launched in July.
Its ToonieBet brand registered with Alberta Gaming, Liquor, and Cannabis (AGLC) in July, but is yet to actually start taking bets in Canada’s second commercial iGaming province. Neither Swiper nor Betinia are registered to do business in Alberta.
That province’s nascent market already has a total of 51 approved online gambling sites taking bets in the province, competing with the government-owned Play Alberta platform.
Alberta iGaming Corporation (AiGC) CEO Dan Keene told Canadian Gaming Business last month that the conduct-and-manage agency expects there to be more than 60 sites live by the end of 2026. As well as ToonieBet, the likes of prominent Ontario operator PointsBet Canada and Alberta First Nations casino River Cree plan to launch iGaming in the market in the coming weeks.
