Bet365 expands iGaming offering with wheel-based live game

Super Mega Ultra has been developed in collaboration with Playtech

Bet365 has expanded its iGaming offering in Ontario with a new wheel-based live game.

Developed in collaboration with Playtech, the operator has launched Super Mega Ultra which features a three-tier base game across two wheels.

According to Playtech, the new game is inspired by one of bet365’s most popular slots and it aims to provide players with an immersive live entertainment experience.

“We are excited to collaborate with bet365 to launch their bespoke Live game show, Super Mega Ultra to their player base. It is fantastic to see one of our most trusted partners taking the opportunity to continuously build bespoke content and utilize the knowledge and experience that the Playtech Live team has to offer,” said Playtech Live Chief Product Innovation Officer Kevin Kilminster. “The debut of the three-tier base live game across two wheels is a new industry standard and reflects our joint dedication to crafting innovative, high-quality, and captivating gaming experiences for players.”

The game features three payout levels, Super, Mega,and Ultra, which offer maximum multipliers of x300, x500, and x2,500 respectively.

A bet365 spokesperson said that Playtech’s expertise and collaboration were “instrumental” in developing the new game and the partnership between the pair “continues to drive success” and “create groundbreaking gaming experiences” for players.

“We’re thrilled to unveil this new game to our global community, marking a significant milestone for us. It is a valuable addition to our Live Casino portfolio, taking our in-house game production to new heights,” added the spokesperson. ”With the introduction of the three-tier base live game spanning two wheels, we’re setting a new industry standard.”

As well as Ontario, bet365 has launched the game in several other territories including the U.K. and Mexico.

April marks Ontario’s second iGaming anniversary

On April 4 Ontario celebrated the second anniversary of regulated iGaming following the passing of Bill C-218 in summer 2021.

Since the market opened in April 2022, it has grown from 12 private online gaming and betting sites to 47 registered operators offering 77 regulated sites today.

Two years on Ontario bettors have wagered $17.2 billion up until the end of 2023 and the government projects that iGaming will generate $423 million in net revenue through the first three years of the market, far exceeding the predicted three-year revenue total of around $75 million.

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