B2B gaming supplier Inspired Entertainment has announced the launch of its first ilottery game in partnership with Loto-Québec.

Pharaon Réaction was custom created for the Québec lottery corporation, combining its retail brand with the game mechanics of Inspired’s Scarab Treasures interactive game.

The lottery and gaming provider has a longstanding relationship with Loto-Québec and this latest move, which enacts an agreement forged in fall 2021, has already officially launched on Loto-Québec’s online gaming website and app.

Brooks Pierce, President and COO at Inspired, said: “We are thrilled to debut our first entry into the burgeoning ilottery market. Pharaon Réaction highlights our ability to make customized content for lotteries that uses the mechanics of our top-performing retail and online games, appeals to lottery players and elevates current ilottery offerings.

“We have longstanding relationships and extensive experience in the global lottery market and we continue to view ilottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”

“Inspired has done a wonderful job featuring some of our successful retail brands in their digital lottery games in a way that is new and different,” added Anne-Marie Voyer, Director of Lottery Products & Development at Loto-Québec. “Inspired’s diverse range of igaming content has resonated well with our player base, and we are looking forward to collaborating with them on future digital lottery games.”