New York-listed gaming supplier Inspired Entertainment has announced it has agreed a deal to launch its iLottery games for the very first time through a partnership with Loto-Québec.
Loto-Québec, a long-time customer of Inspired that currently offers the company’s interactive casino content on its iGaming site, lotoquebec.com, will become the first customer to launch Inspired’s iLottery games.
Inspired is expected to launch its first new iLottery games, Scarab Treasures and Fruit Drop Scatterdrops, in 2022.
“We see our entry into the iLottery market, with Loto-Québec as our first customer, as an important strategic step for our company, which we are very excited about,” said Inspired president and chief operating officer Brooks Pierce. “Our management team has extensive experience in the global lottery market, which is estimated to be over $300 billion, and we view iLottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”
Loto-Québec director of lottery products & development, Anne-Marie Voyer, added: “Inspired’s online casino content has proven popular with our customers and we are glad to be their first customer in the iLottery market. We are looking forward to collaborating with Inspired to feature some of our successful retail brands in their digital lottery games.”