Kings Entertainment, the company which owns LottoKings, has outlined its plans to target the online casino vertical in 2022 as it launched on the Canadian Securities Exchange (CSE).
The firm said it plans to “focus on revenue growth in the profitable online casino vertical, while continuing to grow its core online lottery operations”.
Kings Entertainment has already struck deals with Red Tiger and Oryx Gaming for its virtual games and Evolution Gaming for its live casino content, partnerships which it said has given it access to “world-class” online casino offerings.
It added its that it intends its launch on the CSE to “attract and engage an international player base and expand into the live dealer casino games and sportsbook sectors”.
Kings remain optimistic of “significant growth” over the course of 2022 as it continues to execute on its core lottery strategy and accelerate the expansion of its global casino business.
“As we look back at 2021, we were successful in building a solid foundation that will support significant expansion and position the Company to realise robust future growth,” said Steve Budin, CEO of Kings Entertainment. “We performed well on our KPIs, successfully diversified into casino and enhanced our operations and product offerings. We’ll leverage this success to accelerate our evolution through 2022.”