Sports Betting

Ontario Senator talks sports betting and its implications

Marty Deacon, member of the Senate of Canada representing the Waterloo region in Ontario, has live-streamed an almost hour-long discussion on the “absolute increase” in sports betting advertising. Titled “Sports Betting and the Implications for our Sports Systems”, the conversation featured…

Better Collective acquires Playmaker Capital for $250M

Playmaker Capital, a Toronto-based digital sports media company with brands in Canada, the US, and South America, has agreed to be acquired by top affiliate group Better Collective. The deal has been agreed for approximately €176 million (CAD$258.6 million), with Playmaker Capital shareholders…

Betsson sportsbook proving a safe bet for Betsafe

Entering a single market in North America is a daunting proposition, but Marina Bogard, Managing Director of Betsafe North America, has led the launch of the brand in two crowded jurisdictions over the last couple of years. What she has learned from that process offers some valuable lessons for the…