Official Publication

The IBIA released a study sponsored by the Canadian Gaming Association and other gaming entities.

North America remains a safe environment for betting activity, according to Sportradar Integrity Services’ betting corruption and match-fixing review. Of the approximately 850,000 events analyzed across 70 sports Sportradar detected 1,329 suspicious matches across 11 sports, which is no…

PowerPlay.com’s success in the Canadian gaming industry is in part due to the unexpected rise in soccer betting. This is according to the company, which outlined its success in becoming a ‘standout contender’ in the Canadian gaming industry. PowerPlay recently celebrated its fifth year…

Entain-owned sports betting brand Sports Interaction has been leveraging humor and cross-border rivalry to engage its audience through its latest ad campaign, the second installment of the “Americans don’t know jack about hockey.” The first campaign, consisting of ad spots and social media…

The Canadian Elite Basketball League (CEBL) has announced a partnership with gaming technology provider Huddle. The agreement means Huddle will become an official betting technology partner of the CEBL starting in 2024. Under the partnership, Huddle will collect real-time game data from Sports…

Since 1970, provinces have been able to self-regulate their respective gambling infrastructures, which has provided as many complexities as it has opportunities, for brands seeking to capitalize on what is an extremely tumultuous, but very promising market. In April 2022 the province of Ontario…

PENN Entertainment, the parent company of theScore Bet, announced that the Levy family, founders of theScore, are set to step down from their roles in the company. John Levy will depart in mid-February, followed by Benjie, Aubrey, and Noah Levy, who are set to leave in April. The transition comes…

Sports media company FairPlay Sports Media (FPSM) has acquired Toronto-based Quarter4 (Q4), a deep-learning neural network specializing in sports prediction. This strategic move marks the first major acquisition by FairPlay since its rebranding from Oddschecker Global Media last week. Founded in…

New research from the Canada Broadcasting Corporation news division claims that sports fans watching hockey and NBA in Ontario are being exposed to sports betting branding and marketing during 20% of broadcasts. The CBC worked with Dr. Raffaello Rossi and Dr. Jamie Wheaton at the University of…