Sports Betting
SBC Awards 10th Anniversary Unveiled the Champions of Betting and iGaming
SBC marked the grand 10th-anniversary edition of the SBC Awards with a spectacular celebration, honoring the exceptional individuals and companies whose unwavering commitment to delivering top-notch products and services earned them a trophy at yesterday's ceremony.
The anniversary edition of the…
‘On a silver platter’ – Rivalry’s Steven Salz on ‘challenge’ of AGCO’s athlete ad ban
The looming reform of online gambling advertising standards in Ontario could open the door for black market operators to profit, suggests Rivalry CEO and Co-Founder Steven Salz.
It was recently announced by the Alcohol and Gaming Commission of Ontario (AGCO) that, from Feb. 24, 2024, registered…
NBA, MLS, CFL back Quebec online sports betting bid
The Quebec Online Gaming Coalition (CQJL) has gained high-level support in its quest to implement a new regulatory framework for Quebec online sports betting.
As reported by Le Soleil, the National Basketball Association (NBA), the Canadian Football League (CFL) and Major League Soccer (MLS) have…
BCLC bares all in ‘cheeky’ new PlayNow.com sports betting ad
British Columbia Lottery Corporation (BCLC) is reinforcing its safer gambling message with a new sports betting ad designed to reduce intimidation when using its PlayNow.com website.
The ad features plays in American football, ice hockey and soccer, where the participants, spectators and…
Playtech sounds positive NorthStar notes amid recent investment pursuit
Playtech has noted the “significant H1 23 revenue growth” of NorthStar Gaming, with whom it finalized a $12.3m strategic investment earlier this year to expand its partnership.
Publishing its own financial results for the six months ended 30 June, the online gaming software supplier opted to also…
Linemate to simplify sports betting for novices with ‘Discover’ feature
Linemate, winner of the SBC First Pitch Competition 2023, is aiming to “revolutionize” the sports betting industry with the launch of its new ‘Discover’ feature.
The sports betting research app is primarily targeting people new to sports betting with a free feature that simplistically guides…
bet365 ramps up NFL excitement with ‘Never Ordinary’ campaign
bet365 has marked the beginning of the new NFL season with a brand new global marketing campaign, ‘Never Ordinary’, featuring Aaron Paul.
The Breaking Bad star features in a TV commercial where he spectates the sport of curling and watches a seemingly average throw trigger a “cultural phenomenon”…
theScore Bet showcases streamlined betting experience in new Ontario ads
theScore Bet has debuted its fall marketing campaign in Ontario this week, highlighting the ‘unique combined media and betting experience’ it offers alongside theScore.
In two separate TV commercials, bettors can be seen at a bar together, with one summoning two characters - personifying theScore…
Rivalry widens Casino.exe access through new mobile app
Rivalry has announced the launch of the interactive casino platform Casino.exe on its iOS mobile app in Ontario.
The Toronto-based firm went live with Casino.exe earlier this year, debuting eight casino games alongside it. In the same announcement, Rivalry reaffirmed its plan to bring out a…
SBC Leaders Magazine: Converging worlds of betting and media, investing in player safety, and going…
Issue 27 of SBC Leaders Magazine takes a tour of global gambling to get the lowdown on the ever-closer relationship between the betting and media industries, operator efforts to improve player protection, scaling a gaming supplier business, and even the use of rappers in marketing.
The…