While slots often dominate the conversation around casino bonuses, table games like roulette and blackjack hold a special appeal for many players. In the Canadian iGaming market, bonuses tailored to table games may be gaining traction, providing a valuable tool for operators to attract and retain players who enjoy these classic games.
To explore the benefits of offering table game bonuses in Canada, we spoke with Christoffer Ødegården, Head of Marketing at Bojoko.ca. With deep insights into player trends and years of experience in the industry, Ødegården shares whether he thinks operators should focus on table game bonuses, how they can differentiate themselves, and if this trend is poised to grow as the Canadian iGaming market matures.
CGB: Should Canadian casinos consider offering bonuses tailored to table games?
There are clear benefits, but it ultimately depends on your current player base and the players you want to attract. Table games are often overlooked when it comes to bonuses, and that means there is a niche you can capitalize on. Offering smaller bonuses for specific tale games or your live casino can be a great way to attract players who might otherwise feel sidelined.
The same goes for offering cashback on blackjack and roulette losses or matched bets specifically for table games, etc. If you see that a large part of your player base loves table games, you should strive to make them happy, and feel seen. There are also table game lovers specifically looking to know if you will offer a bonus on, for instance, roulette.
The Canadian audience is still warming up to the idea of table game bonuses. In markets like the UK or the US, there’s a much higher volume of players actively searching for these types of offers, often in the thousands per month. In Canada, we’re seeing search volumes in the hundreds. Smaller, but not negligible. I would also suspect that this specific interest is likely to grow. It is also worth adding that these players will likely only sign up for a casino that offers roulette bonuses, blackjack bonuses, etc.
As more Canadian players become familiar with online gaming and explore beyond slots, the demand for table game bonuses will likely follow suit. This is a good time for operators to become early adopters and position themselves as leaders in this space before it becomes saturated.
CGB: What types of bonuses work best for table games like roulette and blackjack?
Flexibility is key. Table game players value simple, transparent, and relevant bonuses to the games they enjoy. Cashback offers on losses, for example, are incredibly popular because they give players a sense of security. Matched bets or free chips for blackjack are also effective, as they tie directly into the gameplay experience.
It is also easy to win many players over by simply making your regular bonus eligible for table games, with a lower contribution towards the wagering requirement, of course.
CGB: What role does Bojoko.ca play in connecting players with table game bonuses?
At Bojoko.ca, we’ve created dedicated pages for the best roulette bonuses, blackjack bonuses, and more. These pages are designed to help Canadian players easily find casinos that offer the kind of incentives they’re looking for.
For operators, being featured on these pages is a great way to reach a growing audience of players interested in table games. If a player loves roulette, looks for related bonuses, and goes to Bojoko’s page for this, they will then see an easy overview of the best offers. From there, they can compare them and easily determine which casino they want to join.
CGB: How can Canadian casinos position themselves as leaders in table game bonuses?
It starts with understanding your audience. Look at what table game players value most—fair terms, flexibility, and relevance—and build your bonuses around those factors. Avoid overly restrictive conditions or offers that feel like afterthoughts compared to your slot promotions.
Next, focus on visibility. If you’re offering a great roulette or blackjack bonus, make sure players know about it. Highlight it on your homepage, promote it through targeted campaigns, and work with affiliates like Bojoko.ca to reach players who are actively searching for these types of offers.
It is also not just about the offers. CGB recently spoke to our Lead Content Manager, Ville Saari, about how to appeal to roulette players. I strongly recommend that people interested in this topic also read that piece. The Canadian market may still be in its growth period, but as the majority of the country is still unregulated, competition is coming from all angles. This means that you need to be at the top of your game and work hard to attract and retain all relevant niches of players.
