Bragg launches with BetMGM in Pennsylvania

Two companies extend partnership to third U.S. state

Bragg Gaming Group is continuing its push for a greater foothold in the U.S. by launching a slate of games and its Remote Game Server (RGS) technology with BetMGM in Pennsylvania.

The two companies’ partnership now spans three states following launches with BetMGM in Michigan in 2022 and New Jersey in 2023.

BetMGM players in Pennsylvania can play titles such as Egyptian Magic and Fairy Dust from Bragg’s Atomic Slot Lab studio. More games will follow, such as content from Bragg’s Las Vegas-based studio Wild Streak Gaming and offerings from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.

All online casino games on Bragg’s RGS technology come with the Toronto-based company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments and quests.

“We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market,” said Bragg SVP, Commercial for the U.S. and Canada, Garrick Morris. “In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”

“Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania,” added Oliver Bartlett, VP of gaming, product and casino at BetMGM. “We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”

A time of change for Bragg

The new deal with BetMGM in a third state follows other notable partnerships for Bragg in recent times, including an international online casino content distribution agreement with industry giant Light & Wonder that spans Canada, the U.S., and several European regulated markets.

The moves come at a time of change for the Canadian company.

Over the last two months, the firm has appointed a new chief commercial officer, Neill Whyte, and a new interim chief financial officer, Robbie Bressler.

The company is also undergoing a big-picture strategic review after its Q4 2023 results showed dips in both revenue and profit. Bragg has formed a special committee, to be utilized when the company deems it required or necessary to undertake a review of its strategic alternatives. Potential actions include the sale of the company or its assets, a merger, financing or further acquisitions.

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