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Enrico Bradamante joins Relax Gaming as Chief Growth Officer

Relax Gaming is continuing to bolster its leadership team with key hires.

The iGaming aggregator and content supplier has appointed Enrico Bradamante as Chief Growth Officer, effective immediately.

In his new role, he will be responsible for finding growth and innovation opportunities in coordination with the commercial team and other departments at Relax Gaming. Bradamante, who will work from Relax Gaming’s Malta office, will also guide the company in expanding its reach to other key regulated iGaming markets.

“We are thrilled to welcome Enrico to the Relax Gaming executive team. His wealth of experience and deep understanding of the iGaming industry will be instrumental in further driving our growth strategy,” said Relax Gaming CEO Martin Stålros. “Enrico’s expertise will help us continue to differentiate ourselves in an increasingly competitive market, and I look forward to working closely with him as we enter this exciting phase of expansion.”

Bradamante is joining Relax Gaming after a two-year stint as Chief Commercial Officer at Pariplay, which has been restructured to Aristocrat Interactive. He has also spent time as a CEO at Maverick Slots and Managing Director at NetEnt. Bradamante holds additional leadership roles as a chairman and founder of iGaming Executives Network.

Relax Gaming welcomes new leadership

Relax Gaming’s hiring of Bradamante as CGO adds to recent changes within the company.

Stålros was named CEO in April after joining the company in 2015. Stålros replaced Simon Hammon as CEO, who has been integral in the transition process. Relax Gaming would later appoint Kirsten O’Neill as its Chief Financial Officer. O’Neill previously served as Relax Gaming’s group finance manager after stints at NetEnt and Yggdrasil Gaming.

Relax Gaming became one of the first iGaming suppliers to enter Ontario in 2022. It has a portfolio of more than 700 operator brands, 70 partner studios and over 4,000 game titles.

Earlier this month, Relax Gaming secured a deal with PointsBet to integrate its portfolio of slots and live dealer offerings into the operator’s online platforms. In fiscal 2024, PointsBet reported $13.7 million CAD in betting wins in Canada, up 124% year-over-year.

Ex-Maple Leaf Phil Kessel joins WPT as Canadian ambassador

Former NHL star and Toronto Maple Leafs favourite Phil Kessel has signed up as an ambassador for the World Poker Tour (WPT).

“Excited to join WPT GLOBAL!” Kessel wrote on Instagram. “Poker & hockey have always been a passion of mine. I look forward to playing poker with everyone on @wptglobal and at WPT events. Good luck trying to stack me.”

On the ice, Kessel is a three-time Stanley Cup champion and holds the NHL record for the longest Ironman streak with 1,064 consecutive regular-season games. Off the ice, he is an avid poker player and a regular casino visitor in cities where he played in the NHL during his 17-season career.

Well-known and loved in Toronto after scoring 30+ goals in four of his six seasons as a Maple Leaf from 2009-15, Kessel will be the face of WPT Global’s new “Team Canada” engagement initiative for Canadian players. He will host a poker tournament and also conduct meet-and-greets and other VIP experiences.

“Phil has not only excelled as a world-class ice hockey player, but is also a huge poker enthusiast who embodies the values we hold dear,” said Alex Scott, WPT Global president. “He’s engaging, passionate, and always striving to improve — qualities that make him a perfect fit for the WPT Global poker community.

“His unique connection to both sports and poker gives him the ability to bridge those worlds, and we’re excited to deliver unforgettable experiences for our players, especially in Canada, both on and off the felt.”

His first engagement in the role is hosting a poker event with WPT during the WPT Playground Festival in Montreal from Oct. 14-30. He will also be part of the exclusive invite-only Ironman Tournament in late November. The first-place finisher will win a package including travel to Las Vegas, hotel accommodations, golf with Kessel and entry into the $10,400 WPT World Championship Main Event.

AGLC’s first Play Alberta app finally hits market

Alberta Gaming, Lottery and Cannabis (AGLC) announced on Wednesday that its first-ever Play Alberta app has finally hit the market after a small delay.

As AGLC VP of Gaming Dan Keene told Canadian Gaming Business as far back as mid-June, the new app will be rolled out in phases. It will operate purely as a mobile sportsbook at first, with online gaming offerings such as online casino, lottery, instant games and live dealer to be added at a later date, projected to be in the first half of 2025.

The app now offers a range of betting markets on more than 50 sports and leagues, including the NHL, the NFL, the NBA, MLB and the CFL.

“Mobile sports betting continues to evolve for Play Alberta with our new app, available to Apple and Android users, that optimizes their experience while accessing our product,” said Steve Lautischer, AGLC’s EVP of business development, in a release. “In addition to unique, Alberta-based markets, the app gives bettors added security when signing up and using the platform, knowing that their personal and financial information are safe.”

Play Alberta, for now the only regulated online gaming platform in the province, just celebrated its fourth anniversary. Keene told CGB back in June that AGLC hoped to launch its first-ever Play Alberta app in September to coincide with the anniversary and in time for the start of the NHL and NFL seasons, It did not quite make that target launch date, but it is now live across the province.

“Play Alberta is still fairly young in its lifecycle and we’ve always had eyes on developing an app because it’s critical to the delivery of the product,” Keene told CGB. The app also offers PlayAlberta.ca’s responsible gambling features, including the GameSense and Self-Exclusion programs, to all users.

The app launch will help AGLC capitalize on the betting boom it enjoyed last spring as the Edmonton Oilers went all the way to the Stanley Cup Final.

Keene told CGB that Play Alberta saw its biggest uptick in betting activity in its four years of existence during that run, with steady increases in the number of users, betting volume and betting handle round by round as the Oilers progressed through the playoffs. AGLC jumped on the opportunity by significantly deepening and broadening its hockey betting markets.

The Oilers are currently a leading favourite to win the Stanley Cup this year. Play Alberta is now tied more closely to the province’s NHL teams, as the platform now sponsors the home jerseys of both the Oilers and the Calgary Flames.

Getting up to speed as competition waits in wings

While AGLC has not explicitly said as much, the move to launch an app and offer Alberta bettors the kind of mobile wagering experience they have been able to access through unregulated operators for years will also have been made with one eye on what is coming down the pipeline.

“Numerous gaming providers have existed in Alberta for decades. Albertans are already participating, the market is already mature. We know there are a lot of competitors out there and likely to be more in the future,” Keene acknowledged to CGB in June, referencing plans to launch a regulated commercial gambling market in the province sooner rather than later.

However, AGLC looks set to have more time than thought to continue its monopoly on regulated gaming in the province.

Minister of Service Alberta and Red Tape Reduction Dale Nally’s office told CGB in recent days that despite suggestions that Alberta could launch a gaming market before the end of the year, there will be no such action for the foreseeable future. Nally told attendees at the Global Gaming Expo in Las Vegas on Wednesday that he hopes he will be back at G2E next October talking about Alberta’s open market.

“Industry stakeholders have told us that we need to continue our conversations so they can provide more input on the model. We are doing just that,” Nally’s Press Secretary Brandon Aboultaif told CGB. “Further engagements will also help to identify opportunities to align the strategy with our red tape reduction priorities. While we aim to put the strategy forward in 2025, we will continue to provide updates as this work unfolds.”

For now, recent estimates from H2 Gambling Capital suggested that Play Alberta has captured around 45% of the Alberta gaming market, while the rest plays on grey market sites and apps.

AGLC will hope that its new Play Alberta app, complete with local offerings, sets it up for greater success.

PENN says betting-to-casino cross-sell boosting theScore Bet

theScore Bet has shown modest growth in the regulated Ontario online gaming market in 2024, PENN Entertainment told investors this week.

In a presentation to shareholders and analysts at the Global Gaming Expo in Las Vegas, PENN reported that its Canadian brand has seen revenue growth of 30% in the last 12 months across both iGaming and online sports betting, with gross profit up 54%.

On the sportsbook side, net gaming revenue has grown 29% year-on-year in the nine months to September. Online casino net revenue has climbed 32% in that time,  but that iGaming growth was slower in Q3 2024: monthly active users were up 27%, gross gaming revenue rose 16% and net gaming revenue ticked up by 15%.

An interesting note was that PENN said it has seen a 60% cross-sell rate from online sports betting to online casino among its users in the province. The company said its move to directly integrate its Canadian flagship theScore media app and theScore Bet has proven successful in Ontario. That was something of a Canadian test run for what PENN is doing right now in the U.S. with ESPN and ESPN Bet.

PENN said theScoreBet held down a double-digit market share in Ontario’s online sports betting market in the first half of the year. Its slice of the iGaming market is smaller, at a high single-digit mark.

PENN credits vaunts improved hold and parlay success

Overall, PENN reported in a filing on Monday that its interactive unit PENN Interactive will post a loss of $90 million to $100 million for the September quarter, approximately $30 million better than the originally expected loss of $115 million to $135 million.

The company put the improved outlook down to “better than expected hold, driven by a higher parlay mix from our improving product and lower promotional expenses.”

In Ontario, the presentation painted a picture of how theScore Bet has grown its hold and parlay offerings over the two-and-a-half years since the market opened.

The brand’s total online sports betting hold rate has risen from 6.5% in H1 2022 to 9.6% in Q3 2024, and PENN estimated it hit a high point of 11.2% in September 2024. Parlays as a percentage of handle, a metric that has become an increased focus for operators in recent months, is up from 21% in H1 2022 to 28% in H1 2024. It was estimated to be as high as 34% in September 2024, when the frenzy of a new NFL season was at its peak and the NHL puck drop was on the horizon.

Meanwhile, with Alberta’s online gaming launch on pause for now, PENN only briefly referenced the western province as it waits patiently for solid movement in Wild Rose Country. It noted that together, Alberta and Ontario are estimated to make up over half of Canada’s population (51%), with Alberta alone accounting for 12%.

PENN is scheduled to release its full third-quarter results on Nov. 7.

NorthStar launches Sports Insights 2.0 across all digital platforms

Canadian operator NorthStar Gaming has launched Sports Insights 2.0, its improved content vertical, across all NorthStar Bets online and mobile betting platforms.

Through Sports Insights, NorthStar provides its users with a range of sports and gaming analysis, betting strategies and predictions and tips aimed at augmenting bettors’ experience.

New features in the updated Sports Insights 2.0 offering include a redesigned home page offering an improved user experience and a “Live Now” strip that promotes live betting markets and other promotional priorities.

NorthStar also now provides enhanced casino and sports content, including a comprehensive suite of team and player statistics for numerous major-league sports as well as other popular betting sports. It has also newly integrated injury and player news feeds for NFL, MLB, NBA and NHL from industry leader RotoWire.

The company noted that its frequent Sports Insights visitors generate 118% higher average deposits, 58% higher average casino turnover and 10% higher average sports turnover than customers who do not read the content.

NorthStar will continue to make incremental enhancements to Sports Insights based on ongoing user feedback and an evolving product roadmap.

“Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers,” said CEO Michael Moskowitz.

“Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information. The added content should keep our players engaged and help them make informed betting decisions.”

NorthStar eyes Western Canada growth after another record quarter

The rollout of NorthStar Insights 2.0 had been teased by NorthStar in its Q2 2024 earnings release and call in August.

At that time, the Toronto-based operator reported that net revenue rose 61% year over year in the quarter to reach $7.5 million. Total wagers on NorthStar Bets rose 41% to an all-time high of $225.5 million, generating GGR of $8.7 million, up 58% from a year ago. The platform’s number of active players grew by 48%.

That record Q2 exceeded the previous record set in Q1 of this year, when NorthStar Bets took $218 million in handle, GGR of $7 million and net revenue of $5.9 million.

Moskowitz told investors that the company’s growth continues to outpace the Canadian market as a whole. iGaming Ontario reported Q2 2024 market growth of 32% and 34%, respectively, in handle and GGR; NorthStar was at 41% and 58%, respectively. In H1 2024, NorthStar took $443.5 million in wagers, nearly double the sum it collected in the first half of last year.

The CEO told investors that one of NorthStar’s major priorities moving forward is to explore how best to monetize the remainder of the Canadian market outside the regulated commercial gaming market of Ontario. In particular, the company wants to increase its operational footprint in Western Canada. Moskowitz noted that this approach should give NorthStar “a headstart” if other provinces such as Alberta open a regulated commercial online betting market.

Major sports leagues warn Canadian lawmakers over advertising

Amid the return of the debate on sports betting advertising to the Canadian Senate in recent weeks, the NFL and the NHL both wrote to lawmakers to advise them against heavy-handed measures.

The Standing Committee on Transport and Communications spent several hours over the last two weeks hearing from witnesses before moving Bill S-269, the National Framework on Advertising for Sports Betting Act, onto the full chamber for further review. Witnesses included the Canadian Gaming Association (CGA), the Canadian Association of Broadcasters, the Responsible Gambling Council, the Canadian Radio-television and Telecommunications Commission and several mental health and youth services organisations.

While those discussions were going on, senators received official letters from the NFL and the NHL which have been published on the Senate website. Each league’s representative argued that federal intervention in how sportsbooks can advertise could have significant repercussions.

“The elimination of illegal gambling, especially offshore betting operators, requires not simply a legal alternative, but robust, active monitoring and enforcement backed by significant civil and criminal penalties for violations,” wrote the NFL’s VP of Public Policy and Government Affairs Jonathan Nabavi. “A state passing sports betting legislation does not guarantee on its own, however, that it will minimise the illegal market in that state due to several factors.”

In particular, Nabavi argued (in italics, for emphasis) that “unreasonably curtailing responsible advertising will inevitably hamper the important effort to channelise illegal sports betting into the legal market.” He asserted in his letter that illegal sports betting operators do not use integrity monitoring processes and do not protect Canadian consumers.

“Canadians’ money wagered on these illegal platforms is flowing offshore to fund enterprises and individuals with no transparency,” he wrote.

Conal Berberich, group vice president and deputy general counsel for the NHL, added in his own letter that while the league supports Bill S-269’s “consumer protection orientation,” the league does not believe national legislation is needed. Berberich pointed to “the healthy cooperation among industry stakeholders promoting consumer protection that already exists and the ongoing successful sportsbook regulatory environment at the provincial level.”

“We also believe that limiting sportsbook advertising by legislative caveat may ultimately prove to be counterproductive,” added Berberich, noting that such advertising offers brands an opportunity to compete and distinguish themselves from one other. Ontario’s market does not allow operators to advertise sign-up bonuses and similar inducements, something numerous observers have said forces them to get creative with their advertising.

Other leaders also question need

The NFL and NHL letters echoed a call made by Canadian Football League (CFL) commissioner Randy Ambrosie earlier this year.

Back in June, Ambrosie wrote that “while Bill S-269 may be well-intentioned, we do not agree a national framework is required to regulate the advertising of sports betting in Canada.” He, like the NFL and NHL officials, pointed to measures that the league already takes to monitor the amount of nature of sportsbook advertising.

“We strongly believe that the measures we, and other sports leagues, have put in place support our contention that a national framework, as envisioned by Bill S-269, is not necessary,” added the CFL chief.

It’s not only sports leagues.

At last week’s committee session, CGA President and CEO Paul Burns told senators in his opening remarks that he does not believe a national framework is required. Instead, he called for more research and consultation on the advertising issue.

Leaders of Canadian broadcast associations reported at the same session that the volume of advertising being requested by operators has already decreased from the initial peak during the early days of the regulated Ontario market. It was also stressed during the meeting that much of the advertising seen on Canadian broadcasts of major-league sports comes in from the U.S. and therefore is difficult to curb.

Nally’s office confirms Alberta online gaming launch delays

Alberta will not be launching a regulated online gaming and betting market anytime soon. Certainly not along the timeframe that had initially been touted.

Since Minister of Service Alberta and Red Tape Reduction Dale Nally announced at SBC’s Canadian Gaming Summit in June that the province would pursue an open-market model similar to Ontario’s, speculation had ramped up over the potential launch date.

Is a 2025 launch still in the cards?

Nally’s Press Secretary Brandon Aboultaif confirmed to Canadian Gaming Business that, while the Minister’s office is still aiming to lay out its gaming plans in detail in 2025, the office needs more time to continue conversations with stakeholders.

“As the gaming industry continues to evolve globally and in Alberta, we want to ensure a conducive business environment, while protecting the health and safety of Albertans, particularly our youth,” said Aboultaif. “We want to get our iGaming strategy right by ensuring fairness and transparency to everyone.

“Industry stakeholders have told us that we need to continue our conversations so they can provide more input on the model. We are doing just that. Further engagements will also help to identify opportunities to align the strategy with our red tape reduction priorities.

“While we aim to put the strategy forward in 2025, we will continue to provide updates as this work unfolds.”

Aspirations proved unrealistic

A frequently mooted potential timeline for launch in Alberta was early 2025, although there were some hopes that the province could be up and running in time for November’s CFL Grey Cup.

Canadian Gaming Association President and CEO Paul Burns told Canadian Gaming Business that while there were “great expectations” about the possibility of a mid-November launch, many people felt from early on that such a timeline was unrealistic given all the moving pieces of the puzzle.

“I think there was a growing concern about just how they were going to get everything done in the time required,” Burns said. “I think the government is evaluating its timelines and making sure they can meet all of the objectives they’re setting out for themselves, and they’re giving themselves a few more months to be able to do the work.”

Alberta advised to stay in touch, learn Ontario lessons

The consultations with Alberta’s First Nations that began in the summer are now completed, but with a vast number of other stakeholder consultations still required as well as decisions and approvals that need to be given at cabinet level, there remains a long way to go.

As expected, the CGA has advised Alberta to replicate significant chunks of the Ontario model, from its tax rate to many of its regulatory standards.

Burns also stressed that as well as replicating areas of Ontario’s own iGaming process, there are also lessons Alberta can learn from that province. One of those is to involve the land-based sector proactively in iGaming discussions from the outset, which many stakeholders have noted is something Ontario could have done much better.

Nally and Co. must also think carefully about the “conduct and manage” aspect of launching a regulated online gaming market. Ontario created a separate entity, iGaming Ontario (iGO), to oversee its gaming operations. It’s still unclear exactly how Alberta intends to proceed on that front, although Nally vowed in June that responsibility for iGaming will be held by the provincial Justice Minister, not Alberta Gaming, Liquor and Cannabis (AGLC).

Burns said the CGA has encouraged Alberta to look at the Ontario Superior Court lawsuit involving the Mohawk Council of Kahnawà:ke (MCK), which contained “some of the best language and direction and case law on conduct and manage  we’ve ever seen in terms of its plain language and its approach.” That lawsuit ruled against a challenge from MCK which had claimed that iGO’s gaming framework was “illegal and unconstitutional.”

By reviewing that ruling, Burns said he hopes that Alberta can determine a way to reduce the compliance burden on the conduct and manage side. “That really affects bottom lines for operators, and we’re encouraging [Alberta] to evaluate what they can do to make it better.”

What comes next?

Nally will speak as part of a roundtable discussion with operators, suppliers and other stakeholders at G2E in Las Vegas on Oct. 9, where he is expected to discuss the ongoing process. 

Ultimately, Burns is adamant about two things: this is a slowdown, not a stop, and it’s in everyone’s best interests.

“The timeline has paused but I don’t believe there’s any less commitment to getting this done,” he concluded. “I just think there’s a very good commitment to getting it right. There’s a lot of work to do. They recognize that, they understand that, and they’re taking more time to get it right. That’s the encouraging part.”

OLG to host 2025 NASPL conference in Niagara Falls

The Ontario Lottery and Gaming Corporation (OLG) has been selected to host the 2025 North American Association of State and Provincial Lotteries (NASPL) Annual Conference and Trade Show in Niagara Falls, Ont.

The 2025 NASPL event will run from Sept. 9-12, 2025. The annual show typically attracts industry people from across the U.S., Canada and around the world with a focus on education, networking and the advancement of the lottery sector.

OLG said that while the full agenda will be fleshed out in the months to come by OLG and NASPL, t opics will include challenges and opportunities presented by artificial intelligence, the importance of strong cybersecurity and strategies to attract new audiences.

“We are excited to host the NASPL conference in 2025 — the same year OLG celebrates its 50th anniversary of delivering fun and excitement to Ontarians,” said OLG President and CEO Duncan Hannay. “Over the last 50 years, the lottery industry in North America has changed significantly and we’re proud to be part of an event that will explore the opportunities that lie ahead for lottery in the next 50 years and beyond.”

“With membership representing 53 lottery organizations across North America, NASPL serves as a platform for sharing exclusive research and data, standards and best practices, and networking and learning opportunities,” said David Gale, NASPL’s executive director. “Our annual conference is central to that purpose. This year, we are also excited to bring back our annual trade show, featuring the vendor community and Associate Member partners who are vital contributors to our mission.”

Lottery industry evolves significantly in 2024

The lottery industry in North America has evolved significantly over the course of 2024 so far.

In Canada, most provincial lottery corporations have announced multiple new partnerships and innovations, particularly in the online space as they look to keep pace and compete with commercial operators in both regulated and unregulated markets.

For example, the British Columbia Lottery Corporation notably launched a new cloud-based lottery system and a new digital-first retail sportsbook. Also out west, Alberta Gaming, Liquor and Cannabis’ Play Alberta platform is on the verge of introducing its first ever mobile app that will be initially geared towards mobile sports betting.

Meanwhile, south of the border, there have been numerous engrossing storylines to follow, such as states introducing or flirting with new online lottery offerings and the prominent rise of digital lottery courier apps to compete with traditional offerings.

By the time next September rolls around, who knows what else there will be to discuss?

Doug Ford, Niagara mayor pushing for change to casinos deal

Ontario Premier Doug Ford and Niagara Mayor Jim Diodati both said this week that a change to the Niagara Region casino landscape is needed if the region is to maximise its gaming potential.

Ford told reporters at an unrelated news conference on Wednesday in Toronto that the province is currently talking with casino operator Mohegan Gaming and Entertainment (MGE) and the Ontario Lottery and Gaming Corporation (OLG) about how to provide “more opportunities” to improve Niagara as a tourism destination.

“There’s a tremendous opportunity with the 11 million tourists coming down to Niagara [annually],” Ford said. “I’ve been working with the region, along with Mayor Diodati, and just coming up with a different way. It’s not about gambling, it’s about the destination. It’s about bringing families there. It’s an incredible tourist attraction but we have to clean it up and make it more modern.”

Ford said his provincial government is in talks with Mohegan and the region.

“We just want to modernize it and clean it up and get more opportunities, more economic development, increase tourism,” added Ford on Wednesday.  “I think it’ll turn out really well, but it’s not going to happen overnight.”

Officials concerned about ‘monopoly’

There are two casinos in Niagara Falls, both owned by the Ontario government and operated by Mohegan. OLG receives a share of revenues from both Casino Niagara and Fallsview Casino. Mohegan currently has an agreement to run the day-to-day operations of casinos in the Niagara area until 2040.

However, as reported by The Trillium, the Ford government wants to revamp that deal to encourage more casinos to set up shop in the city.

Diodati told the Niagara Falls Review in recent days that the current system deters major investments in updates and renovations. He argued that expanded casinos and new gaming centres would help to increase over-the-border tourism from the U.S.

“Gaming is no longer the biggest reason people visit Vegas,” he posited. “People go for entertainment and dining and all the other attractions — and the key is that you use gaming to leverage tourism, so you use gaming to leverage investment and economic development.

“Finally, after all these years of multiple resolutions, multiple discussions, we’ve finally got a government that’s willing to listen to what we’re asking for and to investigate it. The most important thing, above all, is competition.”

CGA says Niagara needs other investments first

Canadian Gaming Association President and CEO Paul Burns told Canadian Gaming Business that he has been monitoring the developments and believes that Niagara and the province should be prioritising other things for the region first.

“Mayor Diodati says he knows Niagara Falls could support five to seven casinos,” said Burns. “Really?”

Burns noted that lack of adequate infrastructure and transit links have “put a lid” on tourism growth because it’s hard to get to. “The question’s always how to get there.”

“Building casinos isn’t actually the first thing you should do,” he added. “Infrastructure to get people there would probably be a better investment. Niagara doesn’t really have a commercial airport, Hamilton’s a fair distance now from Niagara in many ways. They should be leading with roads. So it’s kind of curious why they’re leading with the casino stuff. There’s a convention centre that’s massively underutilized, there’s still lots of room for tourism growth that isn’t connected to gaming.

“The two casinos down there would love more business, not more competition.”

Light & Wonder surges to top of Canada iGaming supplier charts

Light & Wonder was the top online gaming supplier in Canada in September ahead of IGT and Evolution, according to the latest Eilers and Krejcik report.

September’s Eilers-Fantini report, which assessed genuine online casino sites and more than 10,600 games, found that Light & Wonder stole the top spot with a 16.6% share of theoretical win, eclipsing IGT’s 15.9% and Evolution’s 12.1%.

That’s despite the fact that it did not have a single game in the top 10 titles by GGR share.

IGT’s Cash Eruption retained its status as Canada’s top game with a 2.09% GGR share, more than double the share of the second-placed game, fellow IGT title Cleopatra (1.02%). Everi’s Cash Machine title rose two places month-over-month to third with 0.9%, leapfrogging Evolution’s Live Dealer Roulette (0.83%).

Light & Wonder had placed fourth behind IGT, Evolution and Games Global in August’s report. In September, Games Global ranked fourth and Pragmatic Play rounded out the top five suppliers by percentage of theoretical win.

Meanwhile, in the U.S., Evolution and IGT kept their places as the top two brands in the supplier charts, although both saw their share of GGR drop for the second month in a row. Light & Wonder gained 0.1% in third.

Light & Wonder continues to shine in Canada

Light & Wonder has struck a couple of notable deals in the Canadian market in 2024.

Back in April, Bragg Gaming Group announced it had signed an international online casino content distribution agreement with the company.

The Toronto-based B2B gaming technology and content provider’s games are now available on Light & Wonder’s platforms, as are top-performing titles from Bragg’s leading in-house brands such as Atomic Slot LabIndigo MagicWild Streak Gaming and Spin Games. Exclusive content, including localized titles, from its Powered by Bragg partners will also be integrated.

The deal spans not just Canada but also the U.S. and several European regulated markets.

And then, just last week, Loto-Québec launched the first cross-platform mystery jackpot using Light & Wonder’s new cross-platform technology.

The progressive, named SUPER CAGNOTTE, is part of a new offering from Light & Wonder that offers a white-label solution to support cross-platform mystery progressives across land-based gaming machines and iGaming platforms, creating a unified experience across both gaming channels.