Relax Gaming names Kirsten O’Neill as new CFO

O'Neill has been with Relax for 3 years in finance roles

iGaming aggregator and content supplier Relax Gaming has appointed Kirsten O’Neill as its new chief financial officer.

O’Neill has been with Relax since 2021 in the role of group finance manager. Before joining the company, she worked at NetEnt and Yggdrasil Gaming in financial roles.

She replaces Markus Kruk, who has been Relax’s CFO for nine years but will now transition into the role of chief corporate development officer, wherein he will focus on exploring new product verticals and strategic partnerships worldwide.

“I could not be prouder to take the next step in my career and become CFO at Relax Gaming,” said O’Neill. “This is a special company that has played a huge role in my development over the last several years. I am truly excited to continue all of the great work that Markus has achieved ensuring that we are sustainable as a business and I look forward to what lies ahead.”

O’Neills promotion continues a recent C-suite reshuffle at Relax, which recently promoted longtime chief operating officer Martin Stålros to CEO.

He said of O’Neill’s appointment that the new CFO, “has been a pivotal part of our team for some time and has a fantastic reputation as someone that can be trusted to help us towards our next major milestones as we enter our latest chapter.

“I am thrilled to see her take the next step of her journey as she genuinely deserves this opportunity.”

Relax Gaming has a portfolio of over 700 operator brands, 70 partner studios, and more than 4,000 game titles. It became one of the first iGaming suppliers to enter the Ontario gaming market in 2022.

Relax Gaming continues North American inroads

As well as the personnel changes, it’s been a busy first half of the year for Relax’s operations as the company expands its North American operators south of the border.

The company struck a deal with Light & Wonder in March to provide its proprietary content to various markets in the U.S.Europe, and Canada.

Relax made its debut in the U.S. market through a partnership with BetMGM in New Jersey and expanded that collaboration into Pennsylvania this spring.

Chief Regulatory Officer Alexia Smilovic Rønde told SBC Americas last month that Relax, trading as RLX Gaming in the U.S., has focused its U.S. effort on three main states: New Jersey, Pennsylvania and Michigan.

“In order to succeed, we have established a solid roadmap addressing our entry in each jurisdiction,” said Smilovic Rønde. “So far, we are delighted with our current pace, as we achieved our primary objectives and look forward to the next milestone.

“Part of our primary goal is to establish a strong organizational presence and brand awareness, to ensure healthy foundations going forward. We entered the U.S. market with a long-term vision… Our main priority right now is to establish a healthy foundation with key partners before expanding geographically.”

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