Bragg Gaming signs international distribution deal with Light & Wonder

Toronto-based supplier's games will join L&W's online ecosystem

Bragg Gaming Group has announced that it has signed an international online casino content distribution agreement with industry giant Light & Wonder.

The Toronto-based B2B gaming technology and content provider’s games will now be available on Light & Wonder’s platforms. Top-performing titles from Bragg’s leading in-house brands such as Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spin Games will be on the slate.

Bragg confirmed that exclusive content, including localized titles, from its Powered by Bragg partners will also be integrated.

The deal spans Canada, the U.S., and several European regulated markets.

“Light & Wonder is a world-leading platform and games provider and this distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through its large operator network boosting exposure of our games,” said Matevž Mazij, Bragg CEO. “We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”

“We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network,” added Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder. “This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and [are] excited to further expand our portfolio of games partners.”

Bragg Gaming currently offers more than 9,000 games through the Bragg HUB content delivery platform. Its remote gaming server (RGS) is authorized to deliver casino games to more than 25 global regulated gaming markets. In North America, as well as Ontario, Bragg has operations in the states of New Jersey, Pennsylvania and Michigan. It also recently received a license to operate in Peru.

Bragg undertaking strategic review

While Bragg continues to strike partnerships, the company announced late last month that it is undertaking a strategic review after an underwhelming Q4 financial report.

The company has formed a new ad hoc special committee to determine its best path forward after it reported Q4 dips in both revenue and profit. Potential actions could include the sale of the company or its assets, a merger, financing, further acquisitions, or other strategic alternatives.

Looking ahead to 2024, Bragg projected that it expects to report midpoint growth of 12.8% in revenue and 10.9% in adjusted EBITDA.

Meanwhile, on April 8, it was announced that Ronen Kannor has resigned as Chief Financial Officer effective June 3 in order to pursue other career opportunities.

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