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Gigadat: Canadian operators are missing out massively without Interac payments

In iGaming, the importance of localising content and experiences cannot be overstated. Payments, in particular, stand as perhaps the most critical element of the user experience that must be adapted to local preferences. 

Players view payments as central to both convenience and trust between themselves and operators. As such, the payments experience demands significant attention and investment. 

Gigadat provides payment solutions for regulated iGaming operators in Canada, with a strong focus on localisation through its Interac offering. As Canada’s interbank network for electronic payments, Interac is a vital component of the country’s financial infrastructure. 

Gigadat recognises its importance and ensures its availability in iGaming environments. 

Speaking to Canadian Gaming Business, Cliff Nywening, Gigadat’s COO, emphasised that operators not offering Interac are leaving a substantial portion of the market untapped. 

“Gigadat was one of the first payment providers in Canada to bring Interac solutions to the gaming industry, and we continue to lead in this space. It’s still an evolving market. Interac is free and clear, and we’re always delivering the latest and best solutions. 

“If an operator is still relying solely on credit card payments, I believe they are overlooking a massive market segment and not addressing the preferences of end users.” 

Nywening cautioned operators that adapting to user demand is essential for survival. In an intensely competitive market like Ontario—with more than 80 brands—the need to respond to consumer preferences is even greater. 

Cliff Nywening

Image: Gigadat

“I firmly believe that end users determine which payment options will dominate in a given market. Operators must listen to their customers and provide the methods they want to use, rather than forcing them into systems the operator prefers,” he added. 

While Interac offers clear benefits, Nywening acknowledged that iGaming transactions carry inherent risks as part of a high-risk vertical. He explained that Gigadat prioritises strong AML and KYC procedures, stressing that operators must complete thorough due diligence at the point of customer registration to avoid compliance failures. 

“You need to know that a customer is registered for auto deposit, which ensures funds cannot be redirected to someone else,” he said. “We’ve provided API tools for merchants to validate users. The more validation completed before withdrawal requests, the smoother the process. If KYC checks are added only during withdrawal, that’s when friction arises.” 

Currently, Ontario is the only province with a regulated private-sector iGaming industry. While Gigadat does not work with Crown corporations, this limits its reach. 

However, developments in Alberta—expected to launch a private market in 2026—signal new opportunities for Gigadat and the broader North American industry. Nywening hopes Alberta’s model will closely align with Ontario’s to enable smoother market entry. 

“We’re optimistic that Alberta will adopt Ontario’s framework as other provinces come online. If Alberta’s regulations differ dramatically, it would be difficult for operators to adjust,” he said. “There seems to be a gentleman’s agreement between the provinces to harmonise, reducing friction when moving from Ontario to Alberta. 

“With 10 provinces and two territories, having completely separate policies would be unmanageable. Some differences are likely, but consistency is key.” 

Nywening spoke with CGB shortly before Gigadat’s participation in SBC Summit 2025 (16–18 September), where the company planned to network and highlight Canada’s presence on the global stage. 

Looking ahead, he also noted opportunities in emerging payment technologies: “We’ve heard about real-time rail in Canada, but it’s still some way off. Open banking is another development we’re studying to understand its potential impact. New payment rails continue to appear. 

Despite global innovations, Nywening stressed the importance of retaining a Canadian focus. 

“As we adopt new systems, we must avoid changes that alienate Canadian consumers. Localisation remains the key to success. Careful evolution is welcome, but we won’t abandon a proven model just to add products that work globally but fail locally.” 

He concluded: “Payments are both a science and an art. Psychology plays a role, as does testing and iteration. Sometimes a small adjustment can reduce engagement, only for it to rebound later. It’s fascinating to watch how user experience evolves in response.”

How PENN is leveraging theScore’s sports standing for iCasino expansion

PENN Entertainment is an operator that knows the value of cross-sell, and that’s reflected in the journey it has taken theScore on in Canada.

As a historic U.S.-focused retail casino specialist in charge of a legacy Canadian sports media brand, PENN has continued to lean theScore into an expanded gaming offering since acquiring the company in 2021. The sports core is still there, from a trimmed-back editorial newsroom to a competitive and localized sportsbook platform to partnerships with the likes of the Toronto Blue Jays.

But online casino is an increasing focus. Although iCasino remains a big part of theScore Bet app, by launching a theScore Casino standalone app in Ontario in April, PENN turned its hand for the first time to leveraging the recognizable Canadian sports name for a pure casino purpose.

Sports by name, casino by nature

theScore Casino is partly a reflection of the Ontario market, where online casino consistently comprises around 85% of total wagering and more than 75% of operators’ earnings on a monthly basis. Other major operators have looked to capitalize recently with their own launches, such as historic sports and fantasy gaming giant DraftKings bringing Golden Nugget Online Casino to the province last month.

PENN Interactive’s Vice President of Operations Jason Birney told Canadian Gaming Business that theScore Casino launch was mostly a reflection of both PENN and Ontario’s history and expertise in casino gaming.

“More so than the overall Ontario market, it’s our experience in being able to offer a casino-first product that really drove us towards the offering,” Birney said in an interview. “theScore is a sports-first brand and penetrates well within the Ontario and wider Canadian market. PENN is traditionally a brick-and-mortar casino company and though we no longer have any [land-based] products in Canada, PENN’s experience with traditional casino and the strength of Ontario’s brick-and-mortar gaming meant we knew that market would benefit from a standalone casino product.”

“So much of what we’ve developed on the casino side is sports-leading.”

PENN VP Jason Birney

PENN previously had a footprint on Ontario’s land-based casino ground, including running Casino Rama until late last decade. While it no longer has skin in that game, it continues to operate a variety of physical casinos south of the border, including the U.S.-facing Hollywood Casino brand it acquired more than 20 years ago.

Over the last year or so, PENN has taken Hollywood Casino online, launching it in four major U.S. iCasino states. Birney noted that until December 2024, PENN had zero standalone iCasino products; by summer 2025, it had one in most available iCasino markets in North America.

Prioritizing cross-vertical penetration

While PENN Interactive’s main recent focus has been on establishing both Hollywood Casino and its ESPN Bet venture in the U.S., drawing upon the two brands’ respective cachets and existing customer bases, theScore-only Ontario remains PENN Interactive’s top-performing market.

Ultimately, having a casino vertical within theScore Bet app just didn’t cut it anymore. Now, theScore Casino’s own platform, using the same tech as Hollywood Casino, offers a variety of online slots, table games and live dealer content, including a wide range of third-party content plus original titles, bespoke tables and exclusives from the in-house PENN Game Studios.

Birney explained that while most of the casino app’s offerings still exist on the sportsbook-focused theScore Bet, a big difference between the two apps is the audience catered to.

“The casino standalone product provides that offering to a group that may not be sports-first, that may be more experienced and familiar with traditional slot machines,” Birney explained. “Up to now, we’ve tried to distribute that casino experience between all of our products. But casino-first patrons are looking for things like slot tournaments, leaderboards, specific free-play offerings and specific game types. Those are all things we’re developing that will separate the casino experience from what you see on sports.”

Image: PENN Entertainment

By design, a certain amount of crossover will remain. Not only is casino still an option on the sports-first theScore Bet, PENN falls back on theScore’s sports history in some of its Casino app offerings. Two of its most prominent blackjack titles have Blue Jays and PGA Tour branding, for example.

“So much of what we’ve developed on the casino side is sports-leading,” acknowledged Birney. “In our own internal game studio, we focused on building out the blackjack product first because we know that tends to be what the sports consumer likes. And we have theScore-branded blackjack games and video poker, all of these sports-leading brands offering cross-sell opportunities within casino as part of the story. That’s what we aim for.”

The footprint deepens

PENN believes that having two separate apps under the legacy theScore brand, with significant crossover between verticals, will only reinforce its position in Ontario, where executives estimated late last year that theScore had double-digit market share in online sports betting and high single-digit in online casino despite 50 regulated competitors.

Could PENN follow in the footsteps of fellow omnichannel gaming operators like Caesars and go multi-brand in Canada? It’s not impossible. PENN CEO Jay Snowden said last November he thought the Hollywood Casino brand would perform well in Ontario, but how much benefit PENN would gain in reality is uncertain, suggested Birney.

“We’re always looking at opportunities to expand our brands into available markets, and Ontario is potentially a market where we could expand further beyond theScore.”

Birney

“Right now, we’re focused on getting theScore Casino really solidified in the market, but launching Hollywood within Ontario isn’t something that’s off the table,” suggested Birney. “But in the U.S., Hollywood Casino is very much related to PENN’s brick-and-mortar products, so that’s one of the things we question: There is no brick-and-mortar casino for familiarity in Canada, so how well would the Hollywood name penetrate?”

For now, theScore’s status as PENN’s only Canadian brand will continue. And not only in Ontario but in Alberta, where theScore has similarly strong brand recognition and a significant existing user base. When the western province opens its doors to commercial operators and begins regulating iGaming next year, theScore will be there, as you would expect it to be.

“We’ll be ready at launch,” Birney said. “We’re excited about the fact that the Jays do well for that market too, so we’ll get a bit of a two-for-one opportunity there. A big difference versus the Ontario launch is that we will now be able to simultaneously launch casino at the same time, with their own marketing efforts focused on different consumers. It makes us all the more excited for Alberta. We’re ready to go.”

Betty and Thunderkick team up on Ontario slots

Online slots-focused operator Betty has added another supplier partner to its Ontario platform, signing a deal with Sweden-based content provider Thunderkick.

Betty Canada has added a range of the independent slots studio’s popular titles to its platform in the province, including the series The Wildos, Midas Golden Touch and Esqueleto Explosivo.

Thunderkick debuted in Canada’s regulated iGaming province in June 2024 and has since partnered with a number of leading operators with a presence in Ontario, including DraftKings, bet365, LeoVegas, Bally’s, 888 Casino, ComeOn! and Casumo.

Now, its content has been added to what was a portfolio of around 2,800 games on Betty’s casino-only Ontario platform.

“Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers,” added Betty Casino Operations Manager Paraskeva Smirnova. “Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”

Thunderkick first entered North America in May 2024 through a deal to provide games to High 5 Casino’s free-to-play social casino gaming platform. The company’s Chief Commercial Officer Svante Sahlström spoke to Canadian Gaming Business shortly after Thunderkick launched with its first Ontario partners, LeoVegas and PokerStars, detailing the company’s plans for further North American operations.

“It’s our mission at Thunderkick to go deeper, not wider, in 2025,” said Sahlström of the Betty deal. “That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible. Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”

Betty continues to deepen slots platform

Thunderkick is the latest supplier to come on board at Betty. In July, the casino announced a deal with Bragg Gaming Group that saw it add content from Bragg’s various in-house and partner studios, and in August, it added 1X2 Network content.

Betty has operated with a primary focus on Ontario since early 2023 and grew its number of active monthly players eightfold in 2024. The company has plans to launch franchised operations in other regions across the Americas and intends to add Alberta to its Betty Canada operations when that market opens.

Betty co-founder and Betty Canada CEO Chavdar Dimitrov spoke to Canadian Gaming Business in depth about the company’s plans earlier this year, discussing its major casino deal with the Toronto Maple Leafs and Raptors and the potential online and land-based opportunity that may await in Alberta.

SBC Summit on track to welcome 30,000 attendees to Lisbon

SBC Summit returns to Lisbon next week with its biggest edition yet, delivering 20% year-on-year growth to reach 30,000 delegates. The event will also debut fresh features addressing urgent industry priorities, alongside a renewed emphasis on hospitality.

With attendees from more than 130 countries, the summit will take on its greatest international scope to date, introducing stages on Global and Emerging Markets and regionally focused networking spaces to spotlight opportunities across Africa, Latin America, Asia, Europe, the Middle East and North America.

Star power on show

Highlights of the agenda include keynotes with Gary Vaynerchuk, Randi Zuckerberg and a lineup of sporting icons, plus the launch of Tech Academies with hands-on learning in AI, blockchain, gamification and marketing.

The expo floor, split into themed zones to help delegates navigate the 700 exhibitors across 135,000 square meters, will also feature lounges, interactive showcases and nine Food Festival areas offering more than 40 options. Notable names exhibiting on the floor include 1xBet, Altenar, Amusnet, Clever Advertising, Digitain, EveryMatrix, GR8 Tech, iGP, Kaizen Gaming, Optimove, PayFuture, Smartsoft, Soft2Bet and Stake.

Adding to the excitement, the show floor will also feature celebrity appearances and walkthroughs from the likes of award-winning artist Jordan Dawson, Portuguese actress and influencer Margarida Corceiro and international footballers Cafu, Marco Materazzi, Claude Makélélé and Marek Hamšík, among others.

“We are looking forward to SBC Summit returning to Lisbon next week,” said SBC Founder and CEO Rasmus Sojmark. “Last year was a huge success and taught us a lot, especially when it comes to what really connects with delegates. This year, we focused on the topics that matter most, from adding new stages covering global and emerging markets to dedicated academies on AI and marketing. And of course, some super star appearances to add that iconic SBC flair.”

C-level expertise

On the educational front, the six-stage conference program, which now includes the new Global and Emerging Markets stages, will bring together over 550 industry experts, 44% of whom are C-level executives. Affiliation and player protection will be discussed extensively, while the revamped technology stage will now include a focus on martech and payments, complementing the offerings at the Payment Expert Summit.

Adding to the event’s star-studded line-up will be the return of the Super Stage at the MEO Arena. The stage will host a series of inspirational talks from some of the biggest names in sport, including Oleksandr Usyk, Rubens Barrichello and legendary footballers from the Legends Charity Game such as Kaká, Edwin van der Sar, Roberto Carlos, Michael Owen and Petr Čech. 

Super stage attendees will also have the chance to explore the latest industry thought processes and strategies during a Super CEO Panel featuring the likes of Daniel Taylor (CEO International, Flutter International), Neal Menashe (CEO, Super Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group) and Simon Lidzén (CEO & Co-founder, Fast Track).

Awards ceremonies and special events

In the evenings, the MEO Arena will be transformed into a stage of celebration, hosting two industry award ceremonies.

On Wednesday, Sept. 17, the venue will welcome the inaugural Affiliate Leaders Awards, a ceremony dedicated to honouring the brands driving innovation in the affiliate sector. The following evening, the industry will gather for the 12th edition of the SBC Awards. Hosted by renowned former goalkeeper Peter Schmeichel, the evening will recognize the achievements of global operators and suppliers across payments, marketing, platform provision, and data.

The Affiliate Leaders Awards will also anchor the expanded Affiliate Leaders Summit, which this year runs across all three days and features a 40% larger show floor, bringing together the industry’s leading affiliates and operator affiliate programmes under one roof.

Closing the week, delegates will gather on Thursday evening for the INFINITY Lisbon Closing party, hosted at the MEO Arena. The finale will feature headline performances from EDM icons ALOK and Timmy Trumpet, ensuring the Summit concludes on a high note.

Ahead of the main event, SBC will host the Legends Charity Game on Monday, Sept. 15, where Portugal Legends will take on World Legends in a match aiming to raise more than $1 million for local and international charities.

Other standout features of SBC Summit include:

    • Airport Registration: Collect your event badge on arrival at Humberto Delgado Airport (Sept. 14–17) for seamless entry.
    • SBC Connect app: Utilize your dedicated event app, allowing you to network with attendees, book meetings, view the agenda and bookmark key sessions.
    • SBC Summit Opening Party: Celebrate the start of SBC Summit at Urban Beach with headline sets from world-class DJs Joel Corry and Imanbek (VIP pass holders only).
    • Media Headquarters: Uniting the industry’s leading media publications, allowing brands the chance to boost visibility through interviews, press conferences and podcasts.

“SBC Summit 2025 wouldn’t be possible without the incredible support of the industry,” added Sojmark. “To our sponsors, exhibitors, speakers, and attendees, thank you for helping us bring to life what has truly become the greatest show in gaming.”

Ticketing options

VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.

Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.

Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.

Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.

Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass. Simply apply.

BET99 partners with live betting specialist Kero Gaming

Canadian gaming operator BET99 is freshening up its sportsbook through a new partnership with micro-betting specialists Kero Gaming.

Miami-based real-time betting technology provider Kero announced the new collaboration on social media on Monday. BET99 launched Kero Sports markets last week, in time for the new NFL season. The operator, which offers online sports betting and casino gaming in Canada including in Ontario’s regulated market, previously worked with Simplebet, which was acquired by DraftKings last year.

“We’re proud to partner with Tomash [Devenishek] and the Kero team on their Ontario launch,” BET99 Jared Beber told Canadian Gaming Business. “By integrating Kero’s real-time micro-betting technology, BET99 is creating more ways for fans to engage with every game, every moment and every play, making the experience more interactive, exciting and personal. It’s about more than betting; this partnership enhances entertainment across the board, with deeper engagement flowing into our content, community, and live experiences.”

“Adding trusted brands like BET99 just before the football season underscores how much real-time content solutions have become a must-have for operators,” said Kero Founder and CEO Tomash Devenishek.

Kero Gaming, whose founder has roots in Toronto, works with approximately 180 online gaming companies across the world, and its proprietary technology is live with major operators across North America, Europe and elsewhere. It just powered the rollout of an upgraded and expanded roster of NFL live betting options for Caesars Sportsbook, taking Caesars’ per-game NFL markets from around 50 to approximately 175.

Kero provides algorithmically curated and personalized real-time in-play betting markets across all major sports, as well as auxiliary services such as live chat and live streaming. As described by Devenishek, the company takes inspiration from platforms like TikTok and Instagram, applying the principles of algorithmic curation to fast betting markets by leveraging real-time insights to maximize engagement, excitement and entertainment value.

As well as operators, Kero last year partnered with Toronto-headquartered games studio and aggregator Bragg Gaming Group.

BET99 launches BetVision live streaming, adds Evoplay games

BET99 also recently launched Genius SportsBetVision feature, which allows users who place a pre-game or in-play wager on an NFL game to watch a free low-latency live stream of the game in the app.

Live-stream viewers will also get real-time stat updates and betting markets overlaid on the stream, as well as an integrated bet slip in the full-screen viewing experience.

And on the casino side, BET99 followed in Caesars’ footsteps by adding a range of online games from Cyprus-based studio Evoplay last week.

Ahead of speaking on the North America Leaders panel at SBC Summit 2025 in Lisbon this month, BET99 CEO Beber chatted with Canadian Gaming Business about industry developments, BET99’s status as a made-in-Canadian operator, why a compelling online gaming experience in 2025 is about more than gambling, and more.

PointsBet now a subsidiary of majority owner MIXI Australia

Japanese entertainment and technology giant MIXI says that PointsBet is now a subsidiary of its Australian arm, as MIXI Australia has gained majority control of the Australian sportsbook.

As of Sept. 11, MIXI Australia is the registered and beneficial owner of approximately 214 million PointsBet Holdings shares, a stake that represents majority ownership, and holds 61.59% of the voting power in the online sportsbook that it is trying to acquire.

MIXI Australia has an all-cash takeover offer of A$1.25 (C$1.14) per share on the table. The bid, which has been accepted by every PointsBet director and unanimously recommended by the board, expires on Sept. 12. PointsBet CEO Sam Swanell and the company’s leadership have firmly endorsed MIXI’s various offers at every stage of the months-long takeover battle with Australian sportsbooks betr (formerly BlueBet).

“MIXI Australia now has control of PointsBet, which is now a controlled entity and subsidiary of MIXI Australia,” said MIXI in a statement on Sept. 8. “Amongst other things, this means that betr will not be able to achieve control of PointsBet nor realize the synergies estimated in its replacement bidder’s statement.”

MIXI has no intention of working with rival betr

Swanell described betr’s competing all-stock offer as “hostile and unsolicited,” and labeled betr’s business “very inferior” to PointsBet’s, advising shareholders that they would be short-changing themselves by receiving betr shares in return for an effective reduction in holding in PointsBet.

betr holds around 20% of PointsBet shares but now has no shot at gaining majority control of PointsBet. betr leaders have said multiple times that they will vote their entire holding against the MIXI offer.

MIXI Australia added in its statement that while betr leaders have suggested there is scope for “potential synergy realization” through a collaboration with a MIXI-controlled PointsBet, MIXI has no intention of doing so.

“MIXI Australia does not intend to engage (nor to procure that PointsBet engages) in any such collaboration with betr,” added MIXI’s filing.

PointsBet executives previously disputed betr’s suggestion of potential cost synergies, pointing to betr’s unfavorable operating model and significant existing overlap between PointsBet and betr customers.

PointsBet’s new era awaits in Canada

PointsBet offers online sports betting only in its home country of Australia. In Ontario’s regulated iGaming market, it has both a sportsbook and an online casino, and it also intends to pursue that dual-vertical model in Alberta.

MIXI’s mooted takeover of PointsBet has already secured all required gaming regulatory approvals for the mooted takeover, including from the Alcohol and Gaming Commission of Ontario (AGCO).

betr’s proposal to take over PointsBet includes a provision to sell PointsBet Canada operations to Hard Rock Digital for around C$40 million. MIXI has not publicly declared any specific intentions for PointsBet Canada’s business if it completes its takeover.

Meanwhile, PointsBet reported in late August that its total Ontario market revenue rose 26% year over year to around C$38.5 million for the Australian fiscal year 2025 (July 1, 2024 to June 30, 2025). Its Ontario online casino handle broke the C$1 billion barrier (up 27%), while its sports betting handle was up 39% year over year to C$318.8 million. Its online casino net win in the province rose 39%, while its sportsbook net win grew 11%.

The operator’s number of active players in Ontario increased 30%, and Swanell noted a growing number of customers are playing both sports betting and online casino. “Our Canadian business finishes the year with a reduced reliance on high-stakes clients, a more diversified revenue base and revenue growth momentum,” he said on an Aug. 28 call.

Swanell added on the call that PointsBet now expects Alberta to launch regulated iGaming in Q4 of the Australian FY26, equating to April to June 2026.

When it does go live, PointsBet Canada CEO Scott Vanderwel told Canadian Gaming Business last year that the company intends to offer a full online casino and sportsbook product from day one of the Alberta market, as well as sports betting. “We see Alberta as not just another market, but as a critical region that can help shape our future,” he said.

New iGaming company absolutebet secures Ontario operator license

Another fledgling online casino has been approved to join the Ontario throngs.

Absolutebet Corp announced on Sept. 5 that it has been granted registration as an iGaming operator by the Alcohol and Gaming Commission of Ontario (AGCO).

Founded in 2024, absolutebet said in a release that it intends to offer a mobile-first platform that is tailored to the North American player, and its website states that it has “a special focus” on Ontario.

“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said the company’s founder, Chen Truman. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”

“Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners,” added Legal and Regulatory Compliance Advisor Krisztina Kalla. “I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”

The company did not provide a timeline for going live in the market, but Canadian Gaming Business understands the target is December 2025, pending iGaming Ontario signoff.

absolutebet’s leadership team hails from Malta. Its registered address is located in Mississauga, Ont. It also has some Canadian gaming expertise on board from the get-go, as ex-AGCO AML Director and Kinectify’s Global Head of Advisory Services, Derek Ramm, is a board member at absolutebet. Ramm is also on the board of the Canadian Gaming Association.

New arrivals continue through the door

Ontario’s regulated iGaming market is nearly three-and-a-half years old and perhaps the most competitive in all of North America. Even with 50 licensed commercial operators already live, more new arrivals are queuing at the door for a slice of a market that sees more than $7 billion in online wagering activity per month.

The most recent new launch was a big one: DraftKings‘ standalone online casino brand Golden Nugget Online Casino. Ranked as the No. 2 online casino platform by Eilers and Krejcik Gaming (EKG) for H1 2025, Golden Nugget iCasino is a tried-and-true success in several U.S. states.

Another company that expects to launch soon is High Roller Technologies, which is focused purely on Canada in North America for the time being. High Roller will launch its eponymous flagship brand once it gets the final green light from the AGCO and iGO, and is confident of making a big impact with Ontario players.

Now, comparatively young upstart absolutebet is ready to enter the fray.

Ontario judge rules GotSkill? machines still equate to gambling

An Ontario Superior Court of Justice judge has determined that GotSkill? electronic terminal games effectively amount to gambling as the Alcohol and Gaming Commission of Ontario (AGCO) continues to take action to shut down similar products in the province.

A judgment issued on Aug. 28 by Judge Shaun S. Nakatsuru decreed that, despite SBG-Skill Based Games Inc. (SBG) making changes to its games, the machines still cannot be defined as pure games of skill. Instead, he wrote, they are mixed games of skill and chance.

Games of skill are legal forms of entertainment in Canada and are not considered gambling, whereas games of chance are. Canadian common law defines the concept of chance in a game as a “systematic resort to chance,” and games of mixed skill and chance include both that element and an element of skill, essentially rendering them as gambling. The AGCO’s regulations cite casino games, raffles and bingo as games of chance, sports as games of skill and blackjack as an example of a game of mixed skill and chance.

“I find that [GotSkill?] does remain and mixed game of chance and skill despite the changes,” Nakatsuru wrote in his judgment. “There remains a systematic resort to chance in how the game incentivizes the players to spend money in the hopes of uncovering a valuable round in the future.”

As such, he dismissed SBG’s application.

Years of to-and-fro

The latest judgment will likely empower the AGCO further to continue looking to remove GotSkill? and other similar machines, as well as to take enforcement action such as rescinding licenses. The dispute over games of skill vs. games and chance has raged for years.

Back in 2018, the Ontario Superior Court ruled that GotSkill did not constitute either a game of chance or mixed skill and chance. The AGCO appealed that decision and it was overturned in 2019 by the Ontario Court of Appeal, which found GotSkill? was a game of mixed chance and skill because it included a systematic resort to chance: Players were induced to wager in the hopes of uncovering prizes of value in future rounds of the game that were dependent on chance.

SBG filed an application for judicial review with the Ontario Superior Court of Justice. After the case was heard in July of this year, Nakatsuru upheld the Court of Appeal’s determination last week. His written judgment noted that both SBG and the AGCO agreed that if a modified version of GotSkill? was still found to constitute a game of mixed chance and skill, it could not be operated at licensed establishments.

Different, but not really, says judge

In the intervening years between the initial ruling and the latest judgment, SBG changed GotSkill? in the hopes of rendering it a game of skill by law.

Previously, players purchased game tokens and were presented with one “potential next win” amount they could earn if they chose to wager. Whether the player actually won it depended on completing a “skill task.” If the player chose to keep playing, they decided how many credits to wager in pursuit of the disclosed potential win.

In the current form, the number of potential next wins the player can view is five rather than one. In addition, there’s now the option to perform the skill task on tickets with zero value. Previously, if a player had a zero-value ticket, the skill bar task would not appear and the game would skip to the next ticket.

Nakatsuru adjudged that even in its amended form, GotSkill? is a game of mixed chance and skill as the ordinary player still chooses to spend money for the “systematic chance” of winning something of greater value later in the game, beyond the five potential next wins they can choose to view. Citing data that showed that in 2024, Ontario GotSkill? users played for 27 minutes on average and spent $15-25 in credits on an average of 122.8 game rounds per session, Nakatsuru wrote that the game’s design encourages quick, multiple-round play with clear elements of chance.

“All told, I find that it is a reasonable inference that the game is designed to induce players to lose money, round after round, in the hopes of eventually uncovering a valuable ticket,” he wrote. “While the extent of the uncertainty in GotSkill has been reduced in the modified game, it has not been eliminated. It is ingrained in the game. Colloquially speaking, the bait may be different, but the lure of a big or bigger win based upon luck is still used.”

Canadian Gaming Business reached out to SBG and the AGCO for comment.

“We are pleased with the ruling from the Ontario Superior Court of Justice and are conducting a thorough review of the decision,” an AGCO spokesperson told CGB. “The AGCO is committed to continuing our work to address the significant risks to Ontarians posed by illegal gaming in the province in all its forms.”

AGCO’s latest target: Prime Skill Games

The latest judgment also comes just a few weeks after the AGCO revoked the lottery seller registrations of several retailers in the Greater Toronto Area that were found to be offering Prime Skill Games machines that it deemed to be unauthorized games of chance.

That company’s CEO disputed the AGCO’s characterization and told Canadian Gaming Business that he intends to prove the legality of the machines and the integrity of the company’s operations “through every available means, whether through legal documentation, expert analysis or, if necessary, before the courts.”

New High Roller CEO confident of standing out from Ontario crowd

“Nobody’s gonna look at High Roller and think it’s a bowl of soup. This is clearly an online casino business, and it’s a good one.”

Those are the words of new High Roller Technologies CEO Seth Young ahead of the iCasino operator stepping into Canada this year.

Young and his predecessor as chief executive, Ben Clemes, are certain the company can get a significant foothold in Ontario’s lucrative online casino-heavy online gaming market. The Las Vegas-headquartered operator is awaiting the green light from the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario (iGO) after applying for a license in May.

The current plan is for the flagship eponymous online casino to hit the ground in Ontario in the final quarter of 2025, once the expected approvals come in, and Young told Canadian Gaming Business that High Roller will be “knocking at the door” to be a day-one entrant in Alberta when that province opens up in 2026.

The confidence is palpable. But in an Ontario pool with more online casinos than likely some observers can count, what will stand out from the crowd?

A box full of tools

Seth Young, High Roller's new CEO

Image: Seth Young

Speaking to Young, the former chief strategy officer who took over from Clemes as CEO on Sept. 1, it’s evident that High Roller Technologies leaders believe they have laid the kind of groundwork that pays off.

When it does plant its flag on Ontario soil, the operator will be able to call upon a selection of more than 5,600 games from over 90 game providers. It got out in front of its launch by partnering with several renowned service providers: It will use Playtech’s technology platform, Xpoint’s geolocation capabilities, Kinectify’s AML compliance tools and CheckIn’s ID verification.

The company can also lean on what it believes is a key edge on the marketing side: Spike Up Media, which Young described as arguably the world’s greatest iGaming customer acquisition firm. They’re effectively doing our marketing with campaigns across all digital channels and amazing proprietary technology,” Young said. “It really is a great advantage. It’s unique, not everybody has that.”

Those are the tools at its disposal but, above all, the operator believes it is bringing one of the very best brand names and positions into the market.

“To have a vehicle like High Roller to take into Ontario is super exciting,” Clemes told CGB. “It is the best brand in the industry and it’s a market that’s been on the radar for us, one we’re really excited to get into. I think we’re coming in at a really good time.”

While the High Roller platform is somewhat positioned as a VIP-facing brand, the aim is to cater to all cohorts of iCasino players.

“Sometimes, gambling doesn’t feel cool anymore.”

“Sometimes, gambling doesn’t feel cool anymore,” Young told CGB. “We’re a publicly traded company, but it’s like, where’s the personality, the cool factor, the entertainment? Ours is a brand that embodies that. We’re not afraid of doing interesting things and we’re definitely not afraid of personality. I think that’ll come across.

“We provide an experience that we ourselves would want as gamblers. Everybody wants to feel like a high roller. It’s an incredible brand and the product matches; it’s slick, it’s fast. We’re coming in with a team that understands gamblers and with really strong underlying technologies that allow us to lean into great VIP programs, rewards, all kinds of relevant things for our consumer. There’s something for everybody.”

Master of some trades, not jack of all

Another thing that is evident from talking to Young is that High Roller Technologies wants to be great in a few markets rather than unimpactful in numerous. The strategy is focused on Canada as well as Finland, where the firm operates the High Roller and Fruta brands and added a third, Kassuuu, in early September.

Young noted the markets it is focused on — Finland, Ontario and then Alberta — share some characteristics, such as high levels of player engagement and high player values, as well as longstanding government gaming monopolies with robust grey markets before commercial operators were welcomed in.

“You have an educated consumer resulting from what was a very light grey operating profile,” acknowledged the new CEO. “So, we don’t have to go in and do education for a player. Will we be perfect on day one? I hope so. Probably not. But our product is sophisticated, and it should resonate with the Canadian consumers’ wants and needs.”

“We provide an experience we ourselves would want as gamblers. Everybody wants to feel like a high roller.”

In Ontario, the flagship High Roller brand will be the sole focus, at least at first. That’s by design, because the company feels it has a winner. But the province hosts several multi-platform operators, from Caesars to Super Group to DraftKingsrecent launch of Golden Nugget Online Casino north of the border. Could High Roller Technologies company launch Fruta or another brand in Canada down the line, if the eponymous platform does well?

We have a multi-brand strategy in other places,” Young noted. “Who’s to say we can’t do the same thing in Ontario in the future?” It’s fair to say Young and Co. are considering all kinds of opportunities, be that more skins, ancillary products or even some kind of sports offering.

Putting down roots

Young acknowledged that in Ontario, High Roller is stepping into the sixth-largest regulated iGaming market in the world and the fastest-growing over the first three years of ramp-up of any in North America. A wide range of U.S. giants, European names and made-in-Canada brands jumped into the province with both feet in the early days of regulated iGaming; fast-forward three-and-a-half years, and Ontario hosts 50 commercial operators running 87 sites, the large majority of which offer online casino.

But Young is bullish in his belief that competition should be no deterrent if you have what it takes to compete.

“If we’re really good at acquiring casino customers, if we have a great product and entertainment experience, a great team, we look at a market that is three years old with 50 operators and we say, on some level, it doesn’t matter,” Young insisted. “We’re used to competing.”

“Any market worth going into is going to be competitive.”

Key to sticking the landing, he acknowledged, is knowing where you’re putting your feet. High Roller has installed Toronto-based gaming marketing veteran Carlo Scappaticci as its managing director of Ontario operations and intends to hire more staff in the province. Down the line, the aim is to have a full team that recruits locally and puts back into the province and local communities.

With Ontario in full bloom, High Roller is ready to hit the ground running. Or rolling, perhaps. Stepping into a provincial market that is hitting maturity and showing no signs of breaking its long strides, is it a case of better late than never for the newest operator to hit the shores of Lake Ontario?

“I wouldn’t suggest it’s late to enter a regulated market, especially one in which online games have been around for a while,” Young reflected. “But it’s now a different era. Maybe the prologue has been written, but we’re in chapter one. It’s a big market, it’s growing all the time. Why wouldn’t we want to be here?”

Caesars adds Evoplay to its Ontario iGaming empire

Caesars has partnered with game studio Evoplay to add content across its three online casino platforms in Ontario’s market, extending the supplier’s reach in the market it entered earlier this year.

Through the partnership, Caesars has integrated 20 of Evoplay’s leading titles into Caesars Sportsbook & Casino, Caesars Palace Online Casino and Horseshoe Online Casino in the province. Those include the studio’s top-performing games such as Hot Triple Sevens, Triple Chili and The Greatest Catch Bonus Buy.

Evoplay is a Cyprus-headquartered iGaming developer with a portfolio of more than 250 slots, table, crash and instant games. It received its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in March of this year and first stepped into the market via a partnership deal with Canadian online sports betting, casino and esports operator Rivalry just last month. That was not only Evoplay’s first supplier deal in Ontario but its first anywhere in North America.

Now, it has partnered with one of the leading names in casino gaming.

“Launching with Caesars in Ontario marks a key milestone in our North American strategy,” said Evoplay Head of Sales Alex Malchenko. “It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest calibre.”

Caesars offers brand-name, multi-platform exposure

In a regulated Ontario market in which operators can apply to launch numerous skins, Caesars has more brands than most. It began life in the province with its eponymous sportsbook and casino, subsequently added the Caesars Palace online brand and then made it a hat-trick by introducing the Horseshoe Online Casino app north of the border last fall after that casino brand’s digital presence had launched in Michigan, Pennsylvania and West Virginia.

Caesars is also the long-running operator of Ontario Lottery and Gaming’s (OLG) casino in Windsor, near the border with Detroit. Caesars Windsor has been in operation for 17 years under that branding already, and in May the OLG re-upped with Caesars for another 20 years.

For studios like Evoplay looking to get a foothold and make some money in Ontario’s lucrative, iCasino-heavy market, the exposure and revenue opportunities afforded by a renowned casino brand and multi-platform online operator like Caesars are considerable.

“Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario,” said Ricardo Cornejo Rivas, VP of online gaming at Caesars Digital. “This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

As well as its number of online casino platforms increasing, Caesars has greatly expanded its portfolio of supplier partners recently. In the last year alone, Caesars has also struck deals with iGaming suppliers such as Pragmatic Play, Bragg Gaming Group, Play’n GO, AGS, EveryMatrix and Pixiu Gaming in Ontario.