Online slots-focused operator Betty has added another supplier partner to its Ontario platform, signing a deal with Sweden-based content provider Thunderkick.
Betty Canada has added a range of the independent slots studio’s popular titles to its platform in the province, including the series The Wildos, Midas Golden Touch and Esqueleto Explosivo.
Thunderkick debuted in Canada’s regulated iGaming province in June 2024 and has since partnered with a number of leading operators with a presence in Ontario, including DraftKings, bet365, LeoVegas, Bally’s, 888 Casino, ComeOn! and Casumo.
Now, its content has been added to what was a portfolio of around 2,800 games on Betty’s casino-only Ontario platform.
“Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers,” added Betty Casino Operations Manager Paraskeva Smirnova. “Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”
Thunderkick first entered North America in May 2024 through a deal to provide games to High 5 Casino’s free-to-play social casino gaming platform. The company’s Chief Commercial Officer Svante Sahlström spoke to Canadian Gaming Business shortly after Thunderkick launched with its first Ontario partners, LeoVegas and PokerStars, detailing the company’s plans for further North American operations.
“It’s our mission at Thunderkick to go deeper, not wider, in 2025,” said Sahlström of the Betty deal. “That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible. Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”
Betty continues to deepen slots platform
Thunderkick is the latest supplier to come on board at Betty. In July, the casino announced a deal with Bragg Gaming Group that saw it add content from Bragg’s various in-house and partner studios, and in August, it added 1X2 Network content.
Betty has operated with a primary focus on Ontario since early 2023 and grew its number of active monthly players eightfold in 2024. The company has plans to launch franchised operations in other regions across the Americas and intends to add Alberta to its Betty Canada operations when that market opens.
Betty co-founder and Betty Canada CEO Chavdar Dimitrov spoke to Canadian Gaming Business in depth about the company’s plans earlier this year, discussing its major casino deal with the Toronto Maple Leafs and Raptors and the potential online and land-based opportunity that may await in Alberta.
