High Roller applies for Ontario licence, intends to do same in Alberta
Vegas company looks northward
Las Vegas-based High Roller Technologies has applied to the Alcohol and Gaming Commission of Ontario (AGCO) for an operator licence in the province.
The company operates the High Roller and Fruta brands and intends to launch its flagship brand HighRoller.com in Ontario in the second half of 2025, the firm announced on Tuesday.
High Roller also divulged that it intends to pursue licensure in Alberta to expand its regulated market footprint in Canada once that province sets up and opens its own commercial online gambling market.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our company’s journey,” said High Roller CEO Ben Clemes. “Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product.”
High Roller Technologies is a publicly traded company listed on the New York Stock Exchange (NYSE). It offers a real-money online casino platform that hosts a portfolio of over 5,300 games from more than 90 game providers.
The company announced earlier this month that it had begun a refresh and revitalization of both the High Roller and Fruta brands in anticipation of regulated market expansion
“Launching in Ontario is our first step into North America,” Clemes said at that time. “We’re also thrilled to see Alberta take action to open a competitive regulated market. The momentum we built towards the end of Q1 has carried into Q2, and we’re gaining strength.”
Also this month, the company announced the appointment of Adam Felman as its new chief financial officer. Felman is the former CFO and director of Digital Gaming Corporation, a leading online gaming company and B2B supplier which was sold to Betway and Jackpot City operator Super Group and 2023 and whose B2B assets were sold to Games Global in 2024.