DraftKings has added Playson to its roster of online casino content partners in Ontario’s regulated market.
The U.S. gaming giant will integrate the supplier’s content via Light & Wonder’s aggregation platform and offer Playson’s most popular titles, including Coin Strike: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power: Hold and Win to DraftKings Casino players in Ontario.
Playson said in a release that the agreement will further strengthen its foothold in Ontario and supports its long-term vision of expanding its reach across regulated territories through strategic alliances with key operators.
“Partnering with DraftKings is a major step forward for Playson in Ontario,” said Playson’s head of LatAm Cristhian Zito. “DraftKings is a brand synonymous with excellence in digital gaming, and we are thrilled to see our top content become part of their offering. This collaboration reflects our commitment to delivering engaging experiences to regulated markets and reinforces our strategy to grow in North America through trusted, high-profile partners.”
Light & Wonder distributes Playson content to operators like DraftKings in Canada and beyond via a deal signed at the start of this year. That deal gave Playson significant reach not just in Ontario but in other provinces, as Light & Wonder works with numerous crown lottery corporations on their casino and iGaming offerings, as well as multiple commercial operators in Ontario’s regulated market.
For DraftKings, it’s the latest addition to its Ontario online casino slate.
In March, the Boston-based operator teamed up with Games Global studio OnAir Entertainment to add four 24/7 bespoke online blackjack games in the province, including two exclusive VIP tables which operate 24/7 and are broadcast from OnAir’s studio in Tbilisi, Georgia.
Before that, in January, DraftKings added Relax Gaming’s portfolio of content to its Ontario slate.
