Oddin.gg has become the latest company to be given the green light to enter the regulated Alberta iGaming market after it received confirmation of a conditional iGaming Oddsmaker licence.
Odds suppliers, including the likes of Oddin.gg, are required to undergo a multi-step compliance process before the Alberta market goes live.
By registering for a licence, the provider will now be able to proceed through to the final due diligence process before soon being able to offer its end-to-end esports betting solutions to licensed operators across the province, which is due to launch its market on July 13.
Martin Lycka, Vice President of Institutional Affairs, celebrated the new licence as he highlighted the new opportunities for growth, adding that securing a licence prior to the market’s launch will give the supplier an early mover advantage.
“Securing this registration early reflects how seriously we take our compliance obligations in every jurisdiction we operate in,” said Lycka.
“Operators in Alberta are going to be under a microscope when this market opens, and they need suppliers who’ve already done the work. Getting registered this early lets us have real conversations with operators now, not after the launch deadline.”
Alberta has been the ‘market to watch’ for quite some time now. As it stands, more than 30 sportsbooks and online casinos are registered – or are in the process of registering – for a licence to enter the new market.
For many across the industry, the province will be an additional opportunity to expand their Canadian presence, following the regulation of the Ontario market back in April 2022. Oddin.gg entered the Ontario market in October 2022, and now its sights are firmly fixed on growth across Alberta.
Todd McCully, Head of Sales at Oddin.gg, has pinpointed these opportunities in Alberta, emphasising that there is certainly a strong commercial case for early entry.
“Alberta watched Ontario for three years before writing its rules, and you can see it in the framework. It’s something operators can plan against,” McCully said.
“Add the youngest adult population in Canada, high incomes, and a real appetite for betting, and operators who show up early with the right content are looking at a serious revenue opportunity.”
