Online slots operator Betty is expanding into peer-to-peer online bingo in Ontario.
Betty Canada announced on Tuesday that it has acquired Kirkland Lake Bingo Hall in Northern Ontario to support its strategic move to add regulated online bingo to its online casino operations. The transaction closed late last year and Kirkland Lake Bingo will continue to operate under its existing name, with all current employees retained.
Betty said that owning a long-standing, community-rooted bingo hall enables it to operate within Ontario’s regulated charitable bingo framework.
“This acquisition is a strategic step as we launch our iBingo offering in Ontario,” said Betty Canada Chief Executive Officer Chavdar Dimitrov. “We’re excited to be innovating in a regulated space in a way that lets our growth translate into meaningful charitable funding for local communities.”
Betty Canada CEO excited by iBingo opportunity
Speaking to Canadian Gaming Business at the end of January, Dimitrov signposted the expansion into iBingo, which he had referenced as a possibility for Betty as far back as mid-2025.
“It’s a new vertical that we’ll be launching,” Dimitrov said in an interview. “It’s going to put us in a different space, the charitable space. We’re pretty excited about it. We worked hard on that for the last 12-18 months. This could be another big breakthrough for Ontario.
“We are actively exploring the retail market, especially in the context of the charitable gaming space. I know it’s somewhat limited in terms of what’s available out there and granting licenses, so we’re working on how we can penetrate that space as well. But we’re definitely interested in diversifying our portfolio.”
The acquisition positions Betty to compete with Ontario’s two existing charitable gaming-affiliated iBingo operators: Delta Casino, the online arm of Delta Bingo and Gaming, and Casino Time.
Betty’s iGaming revenue will support charities
The Kirkland Lake Bingo charitably gaming hall has been serving the Kirkland Lake community since 1998. An undisclosed portion of all of Betty’s iGaming revenue (not only iBingo revenue) in Ontario will be directed to Kirkland and Area Bingo Association licensed charities under the province’s regulated charitable gaming framework.
Proceeds generated through Betty’s charitable gaming will be distributed locally in Kirkland Lake, supporting community organizations across health, youth, service, and recreational sectors.
“This is a long-term investment in the Kirkland Lake community,” added Dimitrov. “It’s about keeping a community institution open, supporting local charities, and making sure bingo remains relevant and accessible for the next generation of players.”
Alberta awaits for Betty
Dimitrov was speaking to Canadian Gaming Business shortly after Betty Canada reported that the slots-first online casino brand roughly tripled its net revenue (up to C$13m) and its active player base (134,000) from January to December 2025.
On top of that Ontario momentum, Betty has applied for an iGaming operator license in Alberta. Dimitrov said that while Betty will lead with its slots-first mix there, as it did in Ontario, it is interested in establishing some kind of omnichannel gaming experience.
“We have a proven formula for Ontario, slot-first, and I don’t think we’re gonna enter the [Alberta] market with any new mix of verticals,” Dimitrov told Canadian Gaming Business.
“But we think there is room for innovation there as well, that we can bring our know-how from the online business into retail. The physical spaces allow for interactive entertainment. But this is still early stages, one of our projects for 2026. I don’t think in Alberta we’re going to try to do it from the get-go, because they’re still figuring out how the regulation works. If we put retail in the mix, it gets even more complicated.
“But, definitely, the retail angle is something we’re interested in. Who knows, maybe Alberta will make it easier to enter that space, and we might get ahead of ourselves and do Alberta first? There are some conversations that are happening as to what our offering could look like.”
