Geolocation specialist GeoLocs has partnered with identification verification provider Shufti to deliver what the two companies describe as a “seamless and secure” user experience for operators and players alike in regulated online gambling markets around the world.
Shufti will integrate its ID verification technology with GeoLocs’ geolocation pinpointing capabilities to ensure operators can onboard players faster while remaining fully compliant with regulations. Customers will face reduced friction in the registration and verification process, for an overall smoother journey from sign-up to gameplay.
The aim is to ensure that as iGaming regulatory frameworks continue to evolve in markets like Ontario, and as more jurisdictions such as Alberta open up commercial online gambling markets, operators have access to integrated tools that deliver high standards of security, compliance and user experience to satisfy both regulators and players.
Shufti offers AI-driven know your customer (KYC) and anti-money laundering (AML) solutions to help businesses across industries verify users in real-time and comply with international regulations. It has a presence in more than 230 countries and territories.
“We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance,” added Roger Redfearn-Tyrzyk, SVP of sales at Shufti. “Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations – creating an end-to-end experience that puts both security and user satisfaction first.”
“We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike,” said GeoLocs Commercial Director Will Whitehead. “Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths – making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”
GeoLocs has significant Canadian presence
GeoLocs, developed by mkodo, is a geolocation technology provider purpose-built for iGaming, sports betting and lottery industries. It has more than 13 years of experience in helping operators verify player location with precision, empowering them to operate confidently in regulated markets across the globe.
GeoLocs processes over 18 million location checks daily and supports compliance with complex regulatory frameworks, including those in Canada, the U.S. and Brazil. Its platform is approved by Gaming Laboratories International (GLI) and the Alcohol and Gaming Commission of Ontario (AGCO) and other key regulators.
In Canada, it has worked with provincial lottery corporations as far back as 2011. Whitehead told Canadian Gaming Business in June that GeoLocs was the first geolocation solution to go live in Ontario, supporting Ontario Lottery and Gaming (OLG) as a launch partner when the market opened in April 2022. It now works with licensed commercial operators in the province including Betty Canada and Maverick Games.
It already has a footprint in Alberta, too, powering geolocation for the Western Canada Lottery Corporation (WCLC) and helping to develop Alberta Gaming, Liqour and Cannabis’ (AGLC) PlayAlberta app. Whitehead said that positions it well when the province launches regulated commercial online gambling in 2026.
“From a readiness standpoint, we’re already there,” he told CGB. “We know the regulatory requirements, we know the expectations, and we’re ready to help new entrants launch quickly and compliantly. We’re also ISO 27001 certified, GLI-approved, and our solutions have been reviewed and approved by regulators across Canada. That means we’re not just market-ready — we’re regulator-trusted.”
