GeoLocs is maintaining its partnership with Canada-focused online casino brand Betty.
The geolocation business arm of mkodo announced on Thursday a renewal of its partnership contract with Betty, providing the operator with its suite of compliance and security services. As part of the renewed deal, GeoLocs will ensure Betty adheres to geolocation and regulatory standards throughout Ontario. Betty and GeoLocs began collaborating in 2023 to prevent unauthorized gaming access.
“Betty has consistently demonstrated a strong commitment to responsible and legal gaming, and we’re delighted to be continuing our partnership with Betty to support their efforts with our best-in-class geofencing technology,” said mkodo Commercial Director Will Whitehead. “Renewing this partnership reflects our shared dedication to compliance, innovation and user protection as the regulatory market continues to evolve.”
GeoLocs provides Betty with geolocation services designed for online casino operators with licensing from the Alcohol and Gaming Commission of Ontario. GeoLocs is also ISO27001:2022–certified for its iGaming services. GeoLocs and mkodo received the internationally recognized standard for information security systems following an arduous certification process.
The process included an evaluation of polices and procedures. Protection plans for data breaches and other threats were also required.
Busy summer for Betty
Over the past couple of months, Betty has secured major deals to continue its expansion.
Betty secured a multiyear partnership with Maple Leaf Sports & Entertainment (MLSE) in June, becoming an official online casino partner of the Toronto Maple Leafs and Toronto Raptors. Via the deal, which begins at the start of the 2025-26 NHL season, MLSE-owned sports properties and Betty will team up to deliver fan activations for sports fans.
MLSE also owns Toronto FC, the Toronto Argonauts and Raptors 905.
Earlier this month, Betty and Bragg Gaming Group agreed to a content partnership in Ontario. The deal provides Betty players with access to games featuring Bragg content and mechanics. Bragg’s operator partners also include FanDuel, DraftKings and BetMGM.
In Q2 2025, Betty reported a net revenue run rate of $184 million with 70,000 active players in Ontario. Earlier this year, the operator agreed to a $15 million credit facility secured through CadaCredit which will help Betty acquire new customers.
