Bragg Gaming’s new VP Commercial for North America, Shivan Patel outlines the opportunities for Canada’s heritage land-based operators and lotteries when moving into online gambling

As Canada’s gaming market continues to evolve, the country’s land-based operators must prepare for a digital transformation to stay competitive and capitalise on the growing iGaming sector. The regulatory landscape surrounding iGaming is becoming increasingly supportive, with more provinces moving towards embracing online gambling. This constantly shifting ground presents local land-based operators with a significant opportunity to diversify their offerings, reach new audiences and facilitate growth.

However, the transition to iGaming is not as simple as flipping a switch. Land-based operators and lotteries must embrace the latest technology solutions that streamline player management and offer their players access to high-quality casino content.

PAM selection critical for powerful launch

One critical consideration in this necessary transition is implementing the right Player Account Management (PAM) system. PAM systems serve as the backbone of an online gaming platform, managing everything from account creation and verification to player tracking and management. As players expect seamless, secure, personalised experiences, having a robust PAM system becomes indispensable.

For Canadian operators, a tailored and flexible PAM solution is particularly important because it ensures compliance with local regulations while offering a smooth, engaging user experience that players will come back to time and again.

The need for a tailored PAM system is exemplified by platforms like Bragg’s Player Account Management solution. Bragg’s platform is specifically designed to address the unique needs of operators in the Canadian market. Offering a comprehensive, secure solution to enhance the player journey but at the same time securing a safe, responsible playing experience, operators can use this platform to manage everything from registration and deposit to real-time tracking and communication.

Additionally, with a growing emphasis on responsible gaming, a reliable PAM system like Bragg’s allows operators to implement important features like self-exclusion tools, behaviour monitoring, and compliance with provincial regulations. The scalability and flexibility of these systems are key attributes for operators who may face fluctuating player volumes as they expand their online presence.

In addition to managing players, gaining access to a rich library of high-quality content is essential for operators looking to attract and retain players. As the iGaming market grows and becomes more competitive, the need for fresh, diverse, and engaging content has never been more important. A platform that aggregates multiple casino content suppliers can help operators quickly offer a broad range of games, keeping players engaged with new content and exciting features. This is where content aggregation tools like the Bragg Hub become invaluable.

Bragg Hub offers a plethora of content

The Bragg Hub provides a single integration point for operators to access a wide variety of content from in-house games as well as popular titles from third-party developers across various content verticals. This aggregated content solution ensures operators can meet the varied preferences of Canadian players, while also adhering to local regulations. For operators in provinces like Ontario, where the online gambling market is becoming increasingly more competitive, and where Bragg currently operates with a number of partners, having access to exclusive content and the ability to quickly update game offerings provides a significant advantage.

The Bragg Hub is not just about providing variety, though—it also includes advanced features like player engagement mechanics, allowing operators to enhance their offerings through gamification, promotions, and player-centric features such as real-time leaderboards, quests, and free rounds.

Another compelling reason for Canadian land-based operators to adopt integrated content solutions and PAM systems is the increasing importance of data-driven decision-making. Operators who embrace these tools gain access to detailed analytics and reporting, allowing them to track player behaviour, identify trends, and optimise their offerings. With the Bragg Hub, operators can tap into advanced reporting features that provide insights into player engagement, game performance, and platform health and monitoring.

These data-driven insights can be used to refine marketing strategies, adjust game selections, and personalise the overall player experience leading to greater player lifetime value. In a competitive market like Canada’s, this level of insight is crucial for maintaining player loyalty and driving long-term success.

Bragg Gaming can help you engage and retain players

Furthermore, personalised experiences are a key driver of player retention in today’s competitive iGaming landscape. Operators who can tailor promotions, bonuses, and game recommendations to individual player preferences are more likely to keep players engaged. Bragg’s Fuze™ Player Engagement tool, integrated seamlessly through the Bragg Hub, is an excellent example of how operators can enhance user interaction and satisfaction.

Fuze™ enables dynamic features such as bonus promotions, flash jackpots, and gamified rewards, all of which can help increase player lifetime value and encourage repeat play.

As Canadian operators look to make the transition to iGaming, understanding the unique preferences and behaviours of local players is crucial. Canadian players often have distinct tastes and expectations when it comes to online gaming, and operators must offer content and experiences that resonate with these preferences. Staying aligned with local laws and regulations is also critical. In particular, the Ontario market, which has become increasingly sophisticated in its regulations presenting both challenges and opportunities, challenges that Bragg is strategically well positioned to meet.

To thrive in this environment, operators must offer the best possible products and services to differentiate themselves from the competition.

As the iGaming market in Canada continues to grow, land-based operators will benefit from adopting cutting-edge technology and high-quality content, which will allow them to grow and remain competitive.

In conclusion, the digital transformation of Canada’s gaming market presents a significant opportunity for land-based operators to expand into iGaming. To make this transition successfully, operators must adopt a comprehensive approach that includes the right technology solutions and content offerings.

The integration of a tailored PAM system and an aggregated content platform like the Bragg Hub can provide the necessary tools to manage players, comply with regulations, and deliver engaging, personalised experiences. As Canadian land-based operators take the leap into iGaming, embracing these technological advancements will be essential for staying competitive in an ever-evolving market.