Online casino operator Glitnor Group is set to launch its flagship brand, LuckyCasino, in Ontario. Having established itself as a leading casino operator in the competitive Swedish market, LuckyCasino’s move into Ontario marks a step in its global expansion.
In a press release, the company indicated that the launch was part of a wider expansion strategy.
“As a collective, Glitnor is always looking for new ways to expand our business by entering new regulated markets worldwide – and the Ontario launch of LuckyCasino will certainly create a number of exciting strategic opportunities for us going forward,” said David Schwieler, Glitnor Group Head of Brands and Business.
Since the launch of regulated igaming in Ontario, there has been a notable increase in legal online gambling activities among its 15.6 million residents. Many gamblers in the province who previously used offshore casino sites are now opting for operators regulated by the province.
LuckyCasino’s entry into the Canadian market is designed to capitalize on the growing trend of players preferring government-approved gaming sites. The brand is well-positioned to make a significant impact in the market with its unique content and offerings. This move not only signifies growth for LuckyCasino but also reinforces Glitnor Group’s position as a key player in the global online casino market.
The group first entered the North American market in July last year when it took a 37.5% stake in PlayStar, an online casino operating in New Jersey. The company has aimed to expand its influence in the market and identify partnerships in the region.
“Glitnor Group aims to identify the best up-and-coming talent the iGaming industry has to offer – and in PlayStar, we believe we’ve identified the perfect partner in the U.S,” Jörgen Nordlund, Co-Founder at Glitnor Group, said at the time of the purchase. This move, however, is the first time it has launched its own casino brand in North America.
Schwieler also expressed his confidence in its expansion strategy. “Not only will LuckyCasino be able to build on the phenomenal success and recognition that it’s already achieved in Sweden, but having the brand available in Ontario will soon allow us to distribute titles from our leading B2B brand, Swintt, within the market,” Schwieler added. “As such, the expansion will open new possibilities for our company in [the] future, and we’re sure players are going to love what we have to offer.”