Following the launch of its betting platform in Ontario in May 2022, NorthStar Gaming has today announced its online casino and sportsbook will soon be available in every Canadian province and territory.

In a move expected to “significantly expand NorthStar’s addressable market and accelerate its growth”, the NorthStar Bets gaming platform will now be offered around the country.

NorthStarBets.com will be offered through a wholly-owned subsidiary of the company acquired earlier this year with the purchase of Slapshot Media as the first step towards national expansion.

“We are thrilled to take this groundbreaking step and become a truly national brand,” said Michael Moskowitz, Chair and CEO of NorthStar Gaming.

“As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs.

“We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come.”

Subsequently, NorthStar has begun a multi-channel promotional campaign to create awareness of the brand among Canadians.

With the tagline “That’s a Win,” the campaign emphasizes the “premium gaming experience” delivered by NorthStarBets.com.

In addition to national advertising and social media, NorthStar will utilize in-market promotions over the next two months built around major events across various regions of the country.

Meanwhile, the firm has assured its customers in Ontario that they can continue to access the platform through the existing NorthStarBets.ca website.

Elsewhere, NorthStar recently announced a new feature that uses artificial intelligence (AI) to personalize sports bets for players.