OLG has struck a new affiliate marketing agreement with Gateway Casinos & Entertainment to promote its iCasino and iSports offering.
Under the terms of the agreement, Gateway Casinos will promote OLG’s iCasino slots and table games – including live casino – as well as its digital sportsbook, PROLINE+, through OLG.ca to its customers in Ontario.
Players will receive a link which enables them to play their favoured game via a range of methods – laptop, tablet, phone, desktop – on the website.
Duncan Hannay, OLG’s President and CEO, commented: “Our new marketing agreement with Gateway is another example of how we are working with our valued partners to build on the strength of the OLG brand and enhance the gaming experience for customers.
“This in turn helps us increase our contribution to the people and Province of Ontario.”
This latest agreement builds on the existing relationship shared between the two organizations, with Gateway operating 14 casinos across Southwest, North and Central Ontario on behalf of OLG, all of which were disrupted by a cyber attack in April.
Tony Santo, CEO of Gateway, added: “The agreement with OLG is another way we are delivering excellent customer experiences.Our customers can enjoy the convenience of playing their favourite games or betting on the big game from the convenience of their phone or laptop
“We will bring the action to them through OLG.ca to keep the fun going in between visits to a Gateway casino.”