Bragg Gaming Group is continuing its growth strategy after joining forces with Grand Casino Basel, its fifth different operator in Switzerland.
The Toronto-based provider made its debut in Switzerland in 2021 and recently partnered with Swiss Casinos, but has now added Grand Casino Basel to its ranks to deepen its presence in the European country.
Grand Casino Basel is one of 12 licence holders to operate online in Switzerland and its digital brand has attracted a ‘substantial’ customer base since it launched last year.
Lara Falzon, President and Chief Operating Officer at Bragg, said: “Our content is resonating very well in Switzerland and our latest launch with Casino Basel’s Golden Grand brand is testament to the strength of our offering.
“We continue our growth strategy in the country and other key markets in Europe and North America to further consolidate our position as a leading global igaming technology and content provider.”
As part of the agreement, games from Bragg Studios such as Fairy Dust from Atomic Slot Lab, and exclusive titles from its
Powered by Bragg partners, will now be made available with the renowned Swiss operator’s online brand Golden Grand.
Adrian Schiesser, Divisional Director Online Casino at Casino Basel, added: “We aim to provide our customers with the best online casino experience and through Bragg’s offering we have strengthened our proposition, bringing thrilling, entertaining and exciting games to Swiss players.”
The launch follows a deal struck by Bragg Gaming with 32Red earlier this month that saw its online casino content rolled out across the brand’s UK casino site.
Furthermore, the group has also recently alluded to further expansion in the US and Canada.