Bragg Gaming expands international presence via 32Red deal

The group's online casino content is heading for the UK

Bragg Gaming Group has formed a new agreement with operator 32Red that will see its online casino content rolled out across the brand’s UK casino site.

Under the terms of the deal, the Toronto-based provider will offer up content from its in-house and partner studios, including titles from proprietary slots studios such as Dreamy Genie (Atomic Slot Lab) and Sea of Plenty (Indigo Magic).

The Remote Gaming Server (RGS) content is being made available to UK players via Micrograming’s aggregation platform.

Lara Falzon, President and COO at Bragg, commented: “32Red is one of the top-rated online casino brands in the UK, so it’s great to see our content go live on its site. I’m sure its customers are going to thoroughly enjoy the titles we have to offer.

“The go-live announcement comes at a time of important growth here at Bragg with a number of new deals being announced in key European markets.”

The launch with 32Red – part of the online gaming operator Kindred Group – sees Bragg Gaming further establish itself in the UK market as a result of its content’s player appeal in the largest regulated global online casino market, with more deals ‘expected to be announced in the coming months’.

Meanwhile, Bragg Gaming recently announced that it would soon disclose details of plans for further expansion in the US and Canada.

Adam Newnham, Commercial Operations Manager at 32Red, added: “We are excited to see Bragg’s comprehensive range of content being launched across our UK platform, providing access to a host of popular titles as part of our deal with Microgaming.”

“The 32Red brand is dedicated to providing the best possible experience for our customers, with the latest addition of games from Bragg’s RGS helping us do just that.”

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