Pollard Banknote subsidiary mkodo has partnered with Premier Lotteries Ireland (PLI) to enhance the lottery’s website experience for players.
As part of the agreement, mkodo – part of the Pollard Digital Solutions (PDS) brand that encompasses all digital offerings from Winnipeg-based Pollard Banknote – has upgraded the user journey for draw and instant win games.
The new website has been designed to improve safety for players as well as provide faster and ‘more robust’ buying options.
“Through discovery workshops, mkodo worked collaboratively with PLI to enrich the lottery’s web and mobile sites,” explained Will Whitehead, Commercial Director at mkodo.
“Presenting PLI and its customers with this reimagined approach has resulted in an intuitive user experience that makes ticket purchases more efficient and secure.”
mkodo supported PLI with the ‘smooth implementation’ of Bank of Ireland Payment Acceptance (BOIPA), a transactional technology that facilitates speedy and secure payments for players using the lottery’s new web and mobile products.
Stephen Reid, Head of Digital Products at PLI, added: “PLI is committed to giving our players an exceptional lottery experience. Our new website emphasizes player protection while improving the overall user experience.
“Thanks to mkodo’s support, we’re confident these new enhancements provide exciting, next-level ways to engage with our products in the digital realm.”