Ontario Lottery and Gaming Corporation (OLG) has launched its latest product upgrades by rolling out a revamped mobile app experience in partnership with Bede Gaming and mkodo.
OLG has transitioned to Bede’s React Native App, a platform the supplier says is built for fast and seamless omnichannel performance, helping to connect OLG’s online play with its extensive retail operations. The Bede app, which has more than one million monthly users, offers one build for all devices, standardizing the player experience and making it more operationally cost-effective and efficient for OLG.
The scalable and customizable solution will deliver continual user improvements and encourage returning omnichannel traffic with a higher level of personalization and accessibility. It wil offer the flexibility for OLG to make and manage future upgrades quickly and consistently, enabling fast responses to changing trends and player behaviours.
“The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming,” said OLG Chief Gaming Officer Dave Pridmore. “As OLG continues to prioritize our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”
“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” added the supplier’s Chief Product Engineering Officer, Andrew Humphreys. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”
mkodo beefs up OLG’s geocompliance
As part of the rollout, OLG will continue to use mkodo’s GeoLocs geolocation technology, helping to ensure that only Ontario-located players can access OLG.ca, the OLG app and the PROLINE+ sportsbook-focused app and that the crown corporation meets the Alcohol and Gaming Commission of Ontario’s regulatory requirements.
The collaboration builds on a longstanding relationship between mkodo, OLG, and Bede, who have worked together closely for over six years on the OLG app. The partners say this latest phase reflects their shared focus on compliance, technical reliability, and trust in one of North America’s most tightly regulated — and most competitive — markets.
“We’re proud to be supporting OLG through Bede and to be extending our longstanding relationships with two partners we know and trust,” said mkodo Commercial Director Will Whitehead. “Ontario is a highly regulated market, and this partnership reflects the importance of geolocation technology that delivers compliance without compromising the player experience.”
“We’ve been impressed with the innovative technical solution of the GeoLocs product, which provides us with confidence in managing live player traffic in accordance with local regulations,” added Bede’s Humphreys. OLG Senior Director of Digital Delivery & Release Train Alan D’Cunha said that GeoLocs’ accurate, reliable, and data-driven location verification and response tools ensure minimal friction for players and offer OLG detailed reporting, configurable rules, and full control and visibility.
App overhaul follows Kambi PROLINE switch
OLG’s move to Bede’s native app comes after another significant milestone in its omnichannel operations, when sports betting technology firm Kambi took over as the provider of its PROLINE retail sportsbook and the PROLINE+ digital platform.
The crown corporation officially rolled out the new PROLINE in late January after Kambi took over the long-running contract previously held by La Française des Jeux’s FDJ Gaming Solutions.
Kambi brought not only a new platform but several upgrades to PROLINE, including new betting markets such as a much wider range of player props, alternate lines and futures markets, and enhanced same-game parlay options, as well as esports betting.
“As Kambi is a leader in this gaming space, the enhanced PROLINE at retail and PROLINE+ platforms, plus the all-new PROLINE app, repositions OLG and PROLINE in the provincial competitive landscape,” an OLG spokesperson told Canadian Gaming Business at the time.
Kambi CEO Werner Becher said last year that “a sportsbook of Kambi’s quality, combined with OLG’s local market knowledge and reputation” can help OLG grow its online sports betting market share in Ontario, which hosts nearly 50 licensed iGaming operators.
With the help of partners like Kambi, Bede, and mkodo, OLG continues to invest to ensure it remains as competitive as possible in Ontario’s saturated online gaming market, where it competes with almost 50 commercial licensed operators.
