BetRegal is awaiting a decision from the Alcohol and Gaming Commission of Ontario (AGCO) as the igaming brand seeks to enter the regulated online betting market.
The Canadian firm’s application has been in the process for some time but all details have now been finalized on its end, though two important barriers still remain before it can go live in the province.
First, BetRegal must gain approval for a licence from the AGCO before it can then sign an operating agreement with iGaming Ontario.
“Our AGCO application is active and pending, as we’ve now completed all the additional Eligibility and Compliance requirements requested prior to approval,” explained BetRegal’s Head of Marketing, Aly Lalani, speaking to CDC Gaming Reports.
“Admittedly, the lengthy process of finalizing our Ontario license has been challenging, but we remain fully committed to Ontario as a market.
“We anticipate a final decision shortly, which will allow us to build upon the great relationships we’ve already established with key partners in Ontario.
“Upon registrar approval, we expect to be back in the Ontario market with a bigger presence and eager to bring a truly Canadian sports betting solution to Ontario.”
BetRegal is already active in Mexico and Ireland, and it’s the community spirit in the latter which the group hopes to replicate on home soil.
Lalani said: “We definitely want to focus on community, as illustrated through our relationship with Dundalk FC in Ireland. We want to focus our efforts on the fact that Ontario and Canada are home for us and being involved at the community level is very important. That‘s why our relationship with the CFL and our community MVP program is so important.
“At the core, we want to ensure that our marketing and brand efforts are anchored on the fact that we are the home team.”
He added: “All members of our executive management team are proud Canadians, bringing with them decades of gaming experience. So we’re not just visiting; we’re going to be unapologetically community-minded.”