BetRegal, which is seeking a license to operate in the Ontario regulated online betting market, has announced separate partnerships with Canadian Football League franchises the Winnipeg Blue Bombers and the Hamilton Tiger-Cats.
The partnership with the Blue Bombers, announced June 9, will see BetRegal, which is already the official online sports gaming partner of the CFL, sees the sportsbook become an official gaming partner of the franchise. The Blue Bombers say the partnership will will add to the fan engagement experience and will further inform fans on free-to-play gaming both in-stadium and online through activations and educational content. BetRegal will present game-day activations and giveaways and gaming content will be posted on bluebombers.com.
“This new partnership is a first for the Club and we are thrilled to have the great team at BetRegal onboard,” said Wade Miller, President & CEO of the Winnipeg Blue Bombers. “Together we will be able to offer fans the opportunity to learn about gaming and play for free whether online or right from the stadium on game days.”
In addition to the 12-time Grey Cup champion Blue Bombers, BetRegal has also signed a multi-year partnership with the Ticats.
The Ontario franchise wants three partners each at different tiers and investment levels, says BetRegal head of marketing Aly Lalani, which makes the deal different from the Bombers deals. BetRegal will be a first-tier partner and so has a full scope of operation in terms of activation space, branding on the field, using Ticats radio and the organization’s brand ambassadors, reports OntarioBets.
Winnipeg also has a multi-operator system, but one wherein the operators are pretty much equal. In contrast, BetRegal is more active and integrated, including an area outside Gate 4 where they can engage fans coming into the stadium. The fully involved activation will include turning a section of Tim Hortons Field into a BetRegal space or lounge area with signage around the whole section and on the seats to make it a purple-coloured “royal box”.
BetRegal, a Canadian Gaming Association member, is not yet licensed in Ontario. As a result, for now, its space at Tim Hortons Field will be a play-for-free area.