GeoComply became the newest Associate Member of the World Lottery Association (WLA) earlier this week.

Based in Vancouver, British Columbia, the geolocation and fraud prevention firm provides diverse markets with geolocation for anti-fraud solutions in numerous industries, in particular gaming, and counts several WLA member lotteries among its customers.

GeoComply’s fraud prevention tools exploit the power of the device-level data gained from its market-leading geolocation technology, providing a 360-degree picture that protects against fake account creations, promotions or bonus abuse, account takeovers, stolen identities, money laundering, and more.

Luca Esposito, WLA Executive Director, commented: “As online gaming continues to grow, services provided by GeoComply help our industry to protect consumers against identity theft, support lotteries to prevent fraud, while promoting a responsible industry.

“We are delighted to welcome GeoComply to the WLA family.”

The WLA now lists 74 Associate Members on its website, with GeoComply becoming the 14th based in North America.

Anna Sainsbury, GeoComply Co-Founder and CEO, added: “Our mission is to make the internet a safer place for everyone, and we are thrilled to support the lottery sector, which shares our values and a commitment to responsible gambling and good causes.”