TonyBet has agreed to a comprehensive partnership with US Integrity to ensure betting integrity ahead of its launch in the Canadian sports betting market.
Under the terms of the deal, integrity monitoring services will be provided by US Integrity to TonyBet via its proprietary dashboard. The company analyzes dozens of data sets to quickly spot irregular contest-level, officiating & wagering patterns.
“The integrity of the sports betting experience at TonyBet is of utmost importance, and we are thrilled to be working with US Integrity as we expand across the regulated Canadian market,” commented Victor Troitsin, Chief Executive Officer of TonyBet Group.
“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”
Launching in Ontario before the end of the year, TonyBet was established in 2011, operates on the SoftLabs gaming platform, and strives to be “one of the safest, fairest, and most trusted online betting environments for players worldwide”.
TonyBet has nine online gambling licenses and nine international offices, and while soccer is one of its most popular offerings due to the operator’s European presence, it plans to expand its offering variety with its entry into the North American market.
Matthew Holt, US Integrity’s CEO & Co-Founder, added: “US Integrity is proud to partner with TonyBet and assist as they grow their brand across the Canadian regulated sports wagering market.
“US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at TonyBet.
“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”