Industry’s biggest brands head SBC Awards North America shortlists

The SBC Awards North America 2022 will see the biggest brands in sports betting and gaming compete for the top prizes, with BetMGM, Caesars, DraftKings, FanDuel, Penn Interactive, PointsBet, and Rush Street Interactive all making the shortlists announced today.

The winners of the 27 operator, supplier, and affiliate categories will be announced in front of an audience of 600 senior executives during a ceremony at Pier Sixty, Manhattan on July 14.

In the headline operator categories, Circa Resort & Casino, DraftKings, FanDuel, Penn Interactive, and PointsBet will contest the Sportsbook of the Year honour, while BetMGM, Resorts Digital Gaming, and Rush Street Interactive are in the running for the Casino Operator of the Year prize.

A number of those high-profile brands have also been recognized for their commitment to responsible gambling and player safety, as the shortlist for Socially Responsible Operator of the Year features Caesars Entertainment, DraftKings, Entain, PointsBet, and Rush Street Interactive.

While there are plenty of household names among the operator brands shortlisted, the Awards also celebrate the industry’s challenger brands and the outstanding performances of BettorEdge, Fubo Gaming, Low 6, MaximBet, PrizePicks, Rootz, and Sporttrade are celebrated with places on the shortlist for the Rising Star of the Year trophy.

The race for the 13 supplier and three payments & compliance honours is also set to be keenly contested, with BetConstruct, Betting Hero, Delasport, GAN, IGT, Inspired Entertainment, Nuvei, OpenBet, Pariplay, PayNearMe, Paysafe, PXP Financial, Sportradar, Sports IQ Analytics, Spotlight Sports Group, and White Hat Gaming, among those to have secured places on multiple shortlists.

In the affiliate categories, Catena North America, Group, and MediaTroopers make the shortlists in both the casino and sports affiliate sections. The new Sports Media Company of the Year award, which reflects the crucial role of publishers and podcasters in enhancing the player experience, has a shortlist that includes American Affiliate, Better Collective, Catena North America, MediaTroopers, NBC Sports Next, PlaymakerCapital, SGPN, The Game Day, and XLMedia.

Meanwhile, the shortlist for the prestigious industry-wide Leader of the Year award features FanDuel’s Amy Howe, OneComply’s Cameron Conn, Sportradar’s Carsten Koerl, Group’s Charles Gillespie, Penn Interactive’s Jon Kaplowitz, Rush Street Interactive’s Richard Schwartz, and Boom Entertainment’s Stephen A. Murphy.

The Employer of the Year shortlist comprises Better Collective, Boom Entertainment, DraftKings, Group, GoldenRace, Inspired Entertainment, Penn Interactive, Rush Street Interactive, and VBET.

The SBC Awards North America ceremony will be the culmination of a week of events in New Jersey and New York, where professionals from the international gambling industry can also take in the SBC Summit North America conference and tradeshow, the Player Protection Symposium, and the Sports Betting Hall of Fame induction ceremony.

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