Gambling.com Group has furthered its North American growth strategy with the acquisition of NDC Media, the publisher of BonusFinder, for around C$88 million.

The company said in a release it anticipates an accelerated rate of expansion across the U.S., as well as becoming “strategically positioned” to capitalize on developments across Canada, starting within Ontario’s soon-to-open market.

Fintan Costello, chair of BonusFinder, commented: “These organizations complement each other well as partners within the North American market. Gambling.com Group has demonstrated its leadership position within the online sports betting and iGaming industry, and its proprietary technologies and experience will provide BonusFinder with the tools to maximize growth in this exciting new era of North American regulation.”

Charles Gillespie, Gambling.com’s CEO, said that the acquisition of BonusFinder will give his company additional scale in the North American online gambling market.

“BonusFinder’s strong presence in Canada is expected to drive increased market share for the group ahead of the anticipated Ontario online sports betting and iGaming market launch in April,” added Gillespie. “We believe that the combination of these two complementary businesses is immediately accretive to our fiscal 2022 earnings, and establishes a foundation for a leadership position in North America which will drive value creation for our shareholders. We believe the deal structure provides an attractive risk/reward balance for the group.”

Amsterdam-based NDC had launched BonusFinder.com as its flagship portal in 2019 to provide a bonus and sportsbook comparison service for customers within newly liberalized U.S. states.

BonusFinder recently predicted in a report that once Ontario’s regulated open iGaming market is up and running, it will quickly become the most attractive iGaming market in North America for players and brands, surpassing all of its U.S. online counterparts in 2022.