Once Ontario’s regulated open iGaming market is up and running, it will quickly become the most attractive iGaming market in North America for players and brands, predicts online gaming assessment company BonusFinder.
The Ontario iGaming market will surpass all of its U.S. online counterparts when it goes live in Q1 2022, according to Bonusfinder.com’s latest Bonus Index results, and become North America’s most important online casino and sports betting market.
The Bonus Index predicts that will be down to a combination of factors, including Ontario’s population of 15 million, a strong volume of sportsbook and casino players, and an estimated 70+ brands predicted to be looking to secure a licence.
The index, which measures a wide variety of factors across all current and future regulated sports betting states and provinces across the U.S. and Canada to calculate an overall Free Bet index score, predicts that brands in Ontario’s market will offer North America’s most appealing casino bonus of an average of US$866 and an estimated average sportsbook bonus of US$395.
Ontario has a Bonus Index score of 23,377, nearly twice as high as New Jersey, its nearest U.S. state rival and second in the Bonusfinder.com list.
New Jersey has recently revealed a record monthly turnover of US$1.3 billion in bets taken in October, but the index notes Ontario is expected to beat this in its first month.
Fintan Costello, Managing Director, BonusFinder.com, said: “Our Bonus Index accurately plots and tracks how successful every North American state and province is month-on-month across sports betting and casino and Ontario will blow everyone out of the water as soon as it’s given the greenlight in early 2022.
“New Jersey, although second on our list and punching above its weight, will look like it’s spitting out loose change from a slot machine compared to what we’re about to see from Canada’s largest province. It may have six million fewer people than states such as New York but its large number of licences across both sportsbook and casino will see it become North America’s largest gaming and betting market.”