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Blueprint Gaming: tailored and branded content translates ‘very well’ in Canada

As the Canadian Gaming Summit gets underway in Toronto this week, Blueprint Gaming Director of Marketing and Key Relationships Jo Purvis offers Canadian Gaming Business a timely update on the outlook of the Ontario market and explains why there are so many similarities between British and Canadian players. 

Canadian Gaming Business: As you explore the opportunity provided by the Canadian Gaming Summit, can you update us on how business is performing in Canada for Blueprint Gaming?

Jo Purvis: The Canadian Gaming Summit has come at an opportune time for Blueprint as we’re investing a lot in the provinces there at the moment. Ontario, for example, is a jurisdiction where we’re seeing a lot of traction and, while some of that may be down to the similarities in player habits to our core market in the UK, we are also finding success with our tailored content. 

Our industry-renowned Jackpot King system is a perfect example of this. We have rebranded it as OLG Riches for the Ontario Lottery and Gaming Association and as Jackpot Royale for all other Canadian operators and both perform incredibly well for us.

What works in the UK tends to translate very well in Canada – it is a similar market in terms of player preference. In the early days, a lot of the original UK retail games took their inspiration from the US land-based market and so naturally there’s somewhat of a crossover in terms of mechanics and gameplay and so that helps drive success.

CGB: Your new Rapid Fire Jackpots™ (RFJ) system is about to launch with smaller but more frequent pots – do you expect to see similar success in Canada as you do everywhere else?

JP: Much like Jackpot King, we’ll rebrand RFJ when it launches in Canada to Jackpot Royale Express. While the name might be changing, the benefits that this new revolution brings will be almost identical.  

Plugging a gap in the market, it will offer smaller, more frequent pots with five progressives ranging from $200 to $7,500, along with four fixed. 

The system really suits most markets and we are confident that it will resonate with all player bases. From the data we’ve seen during our R&D, there’s no reason why it shouldn’t work over there.

When we look at stakes per user and the different player values, we think a large proportion of Canadian players will enjoy the new advancement in jackpot play. 

Traditionally, jackpot players have been classified separately from non-jackpot players, but our new innovation ticks the box for all players globally. 

We’ve kept the Jackpot Royale name within the title of our newer system due to the youth of the market and the fact that there is still room for expansion there – when players see Jackpot Royale, they’ll think Blueprint games and that familiarity will be key. 

CGB: What is next for Blueprint in Canada?  How do you plan to build on your early success?

JP: There is still a great scope in Canada for Blueprint. We are live with many of the key operators but there are still some we’re working on launching with to help us accelerate our traction there.

Retail still commands a large chunk of the spend in Canada and that’s something to be aware of as we try to cross-sell to players. But it’s something we’re working hard on, providing games that appeal to players there with features and mechanics that hold that familiarity for them.

Branded games go a long way to achieving that and of course, there isn’t any provider as established in bringing these successfully to market as Blueprint. 

IPs such as ted™ and The Goonies™ have proved hugely successful for us in North America so far and that’s something we’ll continue to leverage with the likes of our recent big launch The Flintstones™.

Looking ahead, we’ve got the next in our Rick and Morty™ series – Rick and Morty™ Strike Back – and we have the iconic The Lost Boys™ licence due for launch later in the year, which we are sure will resonate fantastically well in Canada.

There’s a lot to go at in terms of market growth and we’ve got a lot of exciting content on the drawing board to help us achieve that so that’s why events like the Canadian Gaming Summit are key in keeping us in front of the right people. Ontario and the wider Canadian market holds a lot more scope for us to continue moving forward.

Deloitte report: Ontario iGaming raised $2.7B in GDP in year two

Ontario’s regulated commercial online gaming industry has so far generated more than $4 billion in economic value for the province and is “outpacing initial expectations,” according to a new report from Deloitte and iGaming Ontario (iGO).

The analysis found that year two of the Ontario regulated iGaming market yielded $2.7 billion in gross domestic product (GDP). That is 70% more than the $1.6 billion reported in year one.

Remarkably, this means that after just two years, the province’s online gaming industry is already closing in on the year-10 GDP projection of $4.7 billion published in last year’s report. The new analysis did not provide an updated long-term forecast.

The report estimated that Ontario iGaming raised more than $1.2 billion in government revenues between April 2023 and April 2024. Nearly $800 million of that was provincial revenue, $380 million was federal money and $75 million went to municipal governments. That was also up significantly from the total of approximately $700 million in government revenue generated in year one and takes the two-year total government revenue contribution to around $2 billion.

This Deloitte and iGO report comes two months after iGO reported that Ontario online gambling sites generated $2.4 billion in revenue from $63 billion in wagers in the market’s second year, year-over-year jumps of 71.4% and 78%, respectively. iGO Executive Director Martha Otton noted at the Canadian Gaming Summit on Wednesday that while that gross gaming revenue growth is impressive, “the bigger and better story is what gaming is doing for the broader economy.”

It’s worth noting that Ontario Lottery and Gaming’s activity and the contribution that makes to the Ontario economy is not included in these reports.

Job creation gathers pace

Of the $2.7 billion in GDP produced in year two, nearly $1.3 billion was in the form of wages and other labour income, up 45% from year one. The industry created just short of 15,000 jobs in year two, more than the 12,000 in year one.

The report estimated that in year two, online gaming operators directly employed 2,675 full-time equivalent workers with an average salary of over $122,000 dollars, 60% higher than Ontario’s average annual gross income.

The majority of the $2.7 billion in GDP ($1.3 billion) and the 14,935 jobs (9,295) was derived from what Deloitte calls “indirect contribution.” That is defined as the contribution resulting from iGaming operators’ demand for goods and services from other industries, such as advertising, marketing and technology.

Ontario approaching year-five targets after just two years

As well as the total of around $4.3 billion in GDP approaching Deloitte’s initial year-10 GDP forecast of $4.7 billion, the Ontario iGaming market has hit or nearly reached many of Deloitte’s year-five projections in just its second year, with government revenues (94% of the five-year projection in two years), direct jobs sustained (120%), total full-time jobs sustained (92%) and GDP contributions (93%) “outpacing initial expectations,” per the report.

It essentially means that, per the initial estimates, Ontario’s regulated iGaming market’s performance is three years ahead of schedule.

Deloitte also notes that for every dollar spent by iGaming operations, an estimated $1.40 of GDP was supported in the Ontario economy, up from $1.14 in year one.

“Our made-in-Ontario iGaming sector is being recognized internationally for its success as a leader in this space,” said Attorney General Doug Downey. “Working together with our partners and industry, we will continue to drive innovation and deliver robust player protections, all while displacing the unregulated market.

“Our iGaming sector is not only a job creator here in Ontario but it shows the world our ongoing commitment to building a sustainable and responsible iGaming industry.”

Otton noted that at some point, these numbers will have to plateau. “Year over year, it’s unrealistic to expect that we’ll see growth of over 70% so we’re definitely not expecting that,” she said. “But, to be frank, we’re not seeing the levelling off yet.”

 

AgeChecked expands reach with launch of GlobalCheck

AgeChecked is expanding its verification and customer identification solutions with the launch of GlobalCheck.

The product allows for age checking, KYC, risk-monitoring and other tools for companies with a global presence. For gaming companies, where compliance requirements vary wildly from jurisdiction to jurisdiction, it should help manage meeting those requirements from one place.

The product utilizes machine learning and AI technology to help manage a complex portfolio of regulatory requirements for clients.

“I am very excited about the launch of GlobalCheck. While AgeChecked is and will remain an industry leader in the field of age verification, the GlobalCheck brand will allow us to expand into additional compliance sectors and will give us a platform upon which we can grow internationally,” said AgeChecked and GlobalCheck CEO Alastair Graham.

“Compliance is absolutely critical for modern businesses, and we are proud to offer organisations around the world a comprehensive solution for ensuring they remain compliant across operations, both domestically and internationally.”

AgeChecked initially launched in 2016 with age verification software but is now expanding its portfolio to other aspects of identity verification. The company works with a range of industries beyond gaming, including adult content, vapes and alcohol as well as working with charitable organizations.

OPP launches own investigation into Jontay Porter betting case

After U.S. federal authorities laid charges against four men relating to alleged betting irregularities surrounding Toronto Raptors player Jontay Porter, the Ontario Provincial Police (OPP) have begun their own criminal investigation.

Porter was banned for life by the NBA in April in an unprecedented case for the league. Porter was found to have been involved in betting on multiple league games, including two that he played in. He was shown to have provided insider information to other bettors for the purposes of gambling and to have manipulated his own performances, including leaving games early, to ensure multiple player prop wagers cashed in.

His permanent ban came after an investigation by the NBA that was initiated after DraftKings reported betting irregularities. The league’s probe found that Porter used an unnamed associate’s sportsbook account to place 13 bets on NBA contests. Betting on NBA games is strictly prohibited for all league players and staff.

The NBA cooperated with American federal prosecutors amid the league’s investigation and the work of the U.S. Attorney’s Office for the Eastern District of New York and the Federal Bureau of Investigation (FBI) led to four alleged co-conspirators being charged.

OPP determined criminal investigation is warranted

North of the border, the Alcohol and Gaming Commission of Ontario (AGCO) also announced at that time that it would be conducting its own investigation through the Investigation and Enforcement Bureau (IEB) of the OPP, which is an embedded division within the AGCO.

After that IEB investigation was completed, the provincial police has now determined that the case justifies a criminal investigation of its own. The OPP will consult with U.S. federal authorities to share information.

“The IEB has completed their assessment of available information in relation to the reported online betting irregularities from the January 26 and March 20, 2024 Raptors games and have determined that a criminal investigation is warranted,” Sgt. Robert Simpson told Canadian Gaming Business via email.

“The OPP IEB is aware of the ongoing criminal investigation being conducted by federal authorities in the U.S. and will be connecting with them as our investigation moves forward. As this is an ongoing investigation, in order to protect the integrity of the investigation, no additional information is being provided.

Jeff Jensen, a lawyer representing Porter, said earlier this month that the player, “was in over his head due to a gambling addiction” and is undergoing treatment.

Casino games studio Thunderkick makes debut in Ontario

Ontario has emerged as the newest market for independent slot studio Thunderkick.

The Swedish game studio has launched operations in Canada’s most populous province in partnership with PokerStars and LeoVegas. Thunderkick has gained market access after receiving a license by the Alcohol and Gaming Commission of Ontario (AGCO).

“Ontario is one of the most significant strategic moves for us this year, and I think we’ll look back on it as an important marker in the company’s development,” said Thunderkick CCO Svante Sahlström. “Partnering with two prominent brands in PokerStars and LeoVegas highlights our drive to deliver on our long-term strategic goals in the continent as we continue to work towards providing the ultimate player experience.”

Thunderkick’s catalog of iGaming titles are immediately available to LeoVegas and PokerStars players across Ontario, including acclaimed titles 12 Bolts of Thunder and Midas Golden Touch 2.

Recent expansion for Thunderkick

Thunderkick’s debut in Ontario is part of the company’s effort to expand its reach in North America.

Last month, Thunderkick entered the U.S. iGaming market through a partnership with High 5 Casino. The launch marked Thunderkick’s first foray into U.S. gaming. The deal sees Thunderkick provide its portfolio of games to High 5 Casino’s free-to-play platform.

The F2P offering is also Thunderkick’s first dive into the sweepstakes business. Thunderkick creates and delivers its catalog of casino titles via its proprietary Remote Gaming server.

Thunderkick partner hit with a fine

Thunderkick is providing content to LeoVegas after the AGCO fined the operator.

Last year, the AGCO handed a $25,000 fine to LeoVegas for providing games in Ontario that were not approved by the AGCO Registrar. Bunchberry and Mobile Incorporated were also fined by the AGCO for similar infractions. Mobile Incorporated was fined $30,000 for also providing games offered by an unregistered supplier while Bunchberry was fined $15,000.

AGLC adds Inspired Entertainment terminals across Alberta

Alberta Gaming, Liquor and Cannabis (AGLC) will roll out Inspired Entertainment terminals on a permanent basis after a successful trial run.

AGLC will install 150 of Inspired’s Valor video lottery terminals across the province by the end of June. The terminals had been tested over a six-month span that both companies said proved successful.

“We are delighted to welcome AGLC as a valued customer. AGLC’s decision to order 150 Valor cabinets underscores the success demonstrated during the trial period as well as the strength of our product portfolio,” said Brooks Pierce, president and CEO of Inspired Entertainment. “We look forward to a long and prosperous partnership with AGLC.”

Pierce added that Inspired remains committed to servicing the Canadian market. Alberta is its third province of operation, adding to its existing footprints in Ontario and Saskatchewan.

In that latter province, the company recently expanded its reach with a much larger rollout. In April, Western Canada Lottery Corporation (WCLC) awarded the company an additional 720 Valor VLTs in a move that will take the total number of the terminals in that province alone to more than 1,500 by the end of the year. Inspired also said at that time that it will deliver new games next year.

AGLC to finally launch Play Alberta app

Meanwhile, AGLC VP of Gaming Dan Keene told Canadian Gaming Business last week that the commission will launch a Play Alberta app this September for the first time.

The app, the first under the Play Alberta branding since AGLC launched the platform four years ago, will be sportsbook-only at first but will add other verticals including online casino, live dealer and lottery by early next year. AGLC also expects to roughly double the size of its game portfolio on its site, including adding content from Aristocrat Gaming. The Australian games manufacturer recently completed its acquisition of the parent company of NeoPollard Interactive, the technology provider that powers Play Alberta.

“Play Alberta is still fairly young in its lifecycle and we’ve always had eyes on developing an app because it’s critical to the delivery of the product,” Keene told Canadian Gaming Business last week.

That update comes as estimates suggest that more than half of the overall online gaming market in Alberta is still held by unregulated sites, while Play Alberta’s market share sits at a little over 45%.

Xtremepush to propel Casino Time in Ontario

iGaming data solution provider Xtremepush has joined forces with Casino Time in Ontario.

The CRM and loyalty marketing specialist will integrate its player engagement product suite into the platform of the iGaming provider in the province’s regulated market.

XtremePush offers an all-in-one solution that helps iGaming operators leverage real-time data, AI, and gamification with a core focus on player loyalty and conversion. Its range of customer engagement solutions are already utilised by the likes of FanDuel, BetMGM, Golden Nugget and Oddschecker.

Now, Casino Time’s casinotime.ca website will also include the tools as the brand looks to better create personalised player experiences for its user base.

“Ontario is a market of major significance in North America and it’s great to partner with Casino Time as it enters the online casino world for the first time,” said Xtremepush CEO Tommy Kearns. “Casino Time was seeking a dynamic and responsive communications partner capable of extending player engagement across all channels for the benefit of the wider community. It is gratifying that our track record in the iGaming world led to them opting for our solution.”

“Xtremepush offers a powerful marketing automation tool that goes beyond sending emails,” added D’Arcy Stuart, Casino Time CEO. “We are excited about the opportunities to engage our community across platforms as they explore and build their relationship with our uniquely social and Ontario-focused gaming experience.”

Casino Time further bolsters new iGaming site

Casino Time is affiliated with 10 charitable gaming entertainment venues across Ontario. Last month, it launched its online game site which includes a wide range of slots, liver dealer games and bingo. Sports betting will be added to the site later this year.

The site already leverages technology from Gaming Innovation Group after GiG agreed a deal last year to power its platform, including providing player account management, trading and risk management, and automated marketing.

Casino Time’s iGaming platform features titles from brands such as Pragmatic Play, Evolution, IGT, and Blueprint Gaming. It is the first Canadian iGaming operator to offer Pragmatic Play’s Bingo Blast.

ACGCS: our compliance training is flexible, rigorous and comprehensive

Remaining compliant with regulations is arguably the most important aspect of running a successful gaming business. Whether a land-based casino or igaming platform, it is simply essential to be in lockstep with the local regulations to ensure long-term success.

Therefore, it is imperative that those who lead and work at casinos and regulatory bodies are equipped with the tools to excel from a gaming compliance perspective.

The Association of Certified Gaming Compliance Specialists (ACCGS) has been endeavoring to increase the amount of compliance expertise in the gaming industry since forming in 2022.

The association runs over 70 modules for casino professionals to enroll on via its flagship Certified Gaming Compliance Specialist (CGCS). The CGCS is a 35 hour online self-study course delivered through a fully responsive online learning management system, acgcs.online, which allows individuals to study on any device, anytime, and anywhere.

The association also runs a 12 week instructor-led, or six month self-study, online microcredential version of the course, Casino Gaming Investigations, via its academic partner, Dalhousie University in Halifax, Nova Scotia.

Dr. Ian Messenger, Founder and CEO at ACGCS, told SBC Americas that the flagship CGCS is a ‘comprehensive’ tool: “The CGCS has been built as a one stop shop training course for those new to the industry, those who have worked in casino compliance for many years, as well as those who are looking to transition into casino gaming from other sectors. The certification begins by building knowledge and skills in leadership and ethics before moving onto compliance topics, such as anti money laundering, fraud, and regulatory  compliance.

“What sets the CGCS apart from other certifications is that we also focus specifically on casino gaming topics, such as odds manipulation, sports betting, and responsible gaming, as well as human trafficking in the industry”

The association caters to a whole plethora of industry professionals who want to improve their development by taking on additional certifications. Messenger stresses that the courses are available to those who are new to the industry, or those in senior executive positions who can access leadership modules.

Underpinning the ACGCS’ work is an overriding sense of agility and flexibility in the content, delivery and cost of the courses. On one hand, the work that the association does with those in the early stages of their career comes with little administrative costs as it seeks to improve access to educational tools.

Meanwhile, the association’s work with more senior professionals and regulatory bodies opens up the opportunities to work with academic institutions like Dalhousie University, which delivers bespoke training to individuals and organizations based on the CGCS curriculum.

Messenger explained: “We charge no recurring fees, we charge no recertification fees, and there are no ongoing membership fees. We took this decision intentionally to reduce the barrier to entry for our certification and to enable as many as possible to upskill in this field.”

“As a result of this, we’ve seen a large influx of students who potentially wouldn’t have been able to take casino compliance training otherwise.”

That sense of agility seeps through all of the association’s activities, including the content that is delivered on its courses. The firm regularly consults with an advisory board of experienced industry executives who help to ensure the content is relevant, academically rigorous and up to date with industry ongoings.

Messenger outlined: “Last fall, we received a number of enquiries related to responsible gaming and problem gambling. So, we launched a webinar series, and we had a series of four webinars specifically led by industry experts in responsible gaming. This ultimately led  to the creation of a Responsible Gaming and Player Protection course which launched this  spring and is also available as a microcredential from Dalhousie University.

“We have 73 modules in our certification; we started in 2022 with 37. What is unique about our programme is that as we continue to add and develop our content and we make those updates available to individuals who have taken our courses in the past through our online

learning platform, acgcs.online. This way, we enable continuous learning and development  long after becoming a Certified Gaming Compliance Specialist.”

An essential part of any qualification is the academic integrity and rigor that gives a sense of prestige and makes it useful in the workplace. As such, the ACGCS is committed to ensuring that the certification is a rigorous endeavor for students, but ultimately, Messenger states the main barrier to entry to more education is cost not difficulty.

Messenger, who has spent over a decade in academia, explained: “We built a learning management system that has integrity controls, and we have our exam that has built in proctoring. We spent a great deal of time developing our content to be engaging and  interesting – content that our students found worthy of their time and investment. This was very, very important to us to ensure that our certification was meaningful.”

One of ACGCS’ biggest differentiators is its Dalhousie University partnership, which refines the certification’s 73 modules into 12 themes, with instructor-led delivery from tutors. Even this, though, has flexibility, as the association recognises that everyone learns at a different pace.

“We find that our audience is very diverse when it comes to how they want to learn” Messenger remarked. “Some individuals want to compress their learning into a very short period of time. Others need to take longer.”

ACGCS will continue to add more to its comprehensive academic offering as the global gaming regulatory compliance sector continues to evolve. Messenger has hinted that the association could launch a post graduate certificate and even an MBA in compliance in the future.

Geographic expansion is also in Messenger’s mind, as the Association looks towards Europe as a key jurisdiction to take its offerings. Whatever the regulatory landscape looks like, academia and research is likely to play a key role in this and, as such, ACGCS is talking to plenty of institutions to increase its footprint and serve industry professionals.

Messenger concluded: “We’re continuing to reflect on feedback from our students and one thing we keep hearing time and again is ‘what’s next’?

“So we’ll continue to innovate, and continue to work with our university partners, to create  innovative and relevant training opportunities for the industry.”

AGLC to launch sports-first app, add Aristocrat content to Play Alberta

Alberta Gaming, Liquor and Cannabis (AGLC) is preparing to overhaul its Play Alberta platform later this year as the province continues to explore opening a regulated commercial online gambling market.

The commission will launch a Play Alberta app for the first time and expects to roughly double the size of its game portfolio on its site, AGLC VP of Gaming Dan Keene told Canadian Gaming Business this week.

Play Alberta, the only regulated online gaming platform in the province, is coming up on its fourth anniversary but is currently available only via desktop or mobile browsers. AGLC will introduce a new app for the platform in September, to coincide with its four years of operation. Also tying in with the beginning of the next NHL and NFL seasons, the app will be sportsbook-only at first but will ultimately expand to include all of Play Alberta’s gaming verticals.

“Play Alberta is still fairly young in its lifecycle and we’ve always had eyes on developing an app because it’s critical to the delivery of the product,” Keene said. “Our plan is to launch an app in September that will be focused on the sports vertical to start. Early next calendar year, we’ll add the rest of the verticals like live dealer, casino, lottery.”

Keene stressed that one of the main motivations is to allow for easier access to the platform’s suite of responsible gambling tools.

Consolidating growth amid competition

Estimates suggest that more than half of the overall online gaming market in Alberta is still held by unregulated sites. While Play Alberta’s market share sits at a little over 45% with around 9% of Alberta’s legal-age population signed up, it’s evident that some Albertans are playing elsewhere.

“We know there are a lot of competitors out there and likely to be more in the future,” acknowledged Keene. “It’s about continuing to bring a responsible product to Albertans in a way that they feel is competitive and interesting for them.”

Minister of Service Alberta and Red Tape Reduction Dale Nally began consultations with First Nations representatives last week and will chat with traditional casino and racing entertainment centre operators this summer. Nally is following a mandate to explore how Alberta’s online gaming industry could be expanded to include commercial operators in a way that makes sense for the province and all stakeholders.

Last month, the Alberta legislature passed Bill 16, the Red Tape Reduction Statutes Amendment Act, which, in essence, legally allows the government to choose to allow commercial online gaming operators to enter the market to compete with AGLC. While such a move would expand regulated competition for Play Alberta in a regulated market, Keene stressed that AGLC welcomes that prospect because revenue generation for the province and player protection are key.

“Numerous gaming providers have existed in Alberta for decades. Albertans are already participating, the market is already mature. We want to have the market available in a safe way to Albertans. Right now, we don’t have that. We fully embrace what the minister is doing.”

Aristocrat content on horizon

It’s not only the new app and an increased emphasis on sportsbook that are on the horizon for the AGLC.

Keene said that the AGLC’s platform will soon be adding further enhancements, such as new payment options like PayPal and Apple Pay and a vast increase in online casino and slots games.

“I don’t think it’s a stretch to say that our plans call for almost a doubling of the game content, specifically slot content, on the site.”

A notable evolution will be the integration of a slate of Aristocrat Gaming titles to Play Alberta. Aristocrat completed its acquisition of the parent company of NeoPollard Interactive, the technology provider that powers Play Alberta, in April and the Australian games manufacturer’s titles will soon have a noticeable presence in Alberta.

“We would suspect to see a nice support of Aristocrat Gaming on the Play Alberta side going forward,” added Keene. “But it’s not just that vendor, there are other exciting vendors we’re looking to bring to the site.”

AGLC make hay while the Oilers shine

While Play Alberta has grown over the years, the AGLC has never quite known a time like right now. They’ve got the Edmonton Oilers to thank.

With the Oilers in the Stanley Cup Finals for the first time in nearly 20 years, Play Alberta has had its biggest uptick in betting activity in its four years of existence. The NHL always attracts more wagers than any other sport, but betting has gone through the roof in recent weeks. Keene noted that the platform has seen steady increases in both the number of bettors and the volume and handle of wagers round by round as the Oilers have progressed through the playoffs.

AGLC has capitalized on the heightened interest by bolstering the hockey betting experience. Custom markets, 10-times odds boosts on every game, free-build parlays and ticket and suite giveaways are some of the ways Play Alberta has stepped up its game.

This surge will naturally level out in the coming weeks as either the Oilers or the Florida Panthers lift the grand prize. But AGLC feels that when this particular power play ends, it’s still well-positioned as Alberta gaming looks to the future.

The Mill Adventure partners with GeoLocs amid new Ontario license

GeoLocs is bolstering its portfolio of partners with a deal to provide its services to a new group of operators.

The London-based brand, owned by B2B online casino tech supplier mkodo, has agreed to a partnership with gaming platform provider The Mill Adventure. As part of the pact, GeoLocs will provide geolocation services for The Mill Adventure’s operator partners.

“Integrating GeoLocs’ geolocation services into our platform offering not only enhances our compliance capabilities but also allows us to offer secure and enhanced gaming experiences to operators and their users,” said The Mill Adventure COO Robert Bowell. “This collaboration reinforces our mission to deliver top-tier solutions to the iGaming industry.”

GeoLocs will deliver precise geolocation verification to The Mill Adventure’s operator partners and fraud prevention measures that adhere to gaming regulations. GeoLocs will execute its best practices as mkodo has met an internationally recognized standard.

Earlier this year, mkodo received ISO27001:2022 certification for its iGaming services.

Mkodo was granted certification following an arduous vetting process, which included an evaluation of the company’s information security policies and procedures. Mkodo was also tasked with presenting plans to protect clients from data breaches and other threats.

Global reach for iGaming services

The partnership between GeoLocs and The Mill Adventure comes after the platform provider secured a supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) providing access to one of North America’s largest iGaming markets.

The addition of Ontario builds on an established presence in Europe for The Mill Adventure. The company also holds licenses in Germany, Malta, Portugal, Romania, and Sweden.